May 12, 2023
8 customer data platform (CDP) use cases that will drive your business growth
Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources and […]
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April 11, 2017
What You Should Know About Custom Development of Piwik Web Analytics
You have been utilizing Piwik for some time now and, we hope, it has helped you expand your business. You got the hang of the tool and have ideas on what other functionalities a web analytics tool could have. You may also be at the point of realizing that Piwik, useful as it has been […]
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November 14, 2022
Event-based web analytics: Everything you need to know
Session-based and event-based analytics platforms are usually grouped together under the headline “web analytics”. However, lumping them all under the same category is a bit misleading. Both kinds of platforms allow you to track a similar amount of details, yet they measure them differently and require a different set of analytical skills. Traditional session-based web analytics […]
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March 3, 2023
Data flow in an analytics platform: How to set up your data collection and analysis process
Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]
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January 17, 2023
Looker Studio (former Data Studio) GA4 connector quota limit errors: Everything you should know
On November 10, Looker Studio announced the quota change for Google Analytics 4 (GA4) API.A minor update led to an uproar in the Looker Studio community when many users started experiencing problems with their GA4 reports. Most Looker Studio editors that use the native GA4 connector can’t visualize their data or connect to the underlying […]
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March 9, 2023
PHI and PII: How they impact HIPAA compliance and your marketing strategy
Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions […]
Read more![PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]](https://piwik.pro/wp-content/uploads/2020/08/2020-08-14_PIPEDA-and-web-analytics-Everything-you-need-to-know_blog.png)
September 15, 2022
PIPEDA & CPPA: How the Canadian privacy laws impact your analytics [Updated]
The existing Personal Information Protection and Electronic Documents Act (PIPEDA) is Canada’s main federal law protecting user privacy and governing how companies handle personal information.Canada has been trying to better align its privacy and data protection laws with global trends by initiating a modernized data protection framework.Over time, the Canadian government proposed bills to deploy […]
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October 3, 2022
11 new privacy laws around the world and how they’ll affect your analytics
It seems that privacy on the web has never been so widely discussed. The abundance of data breaches and controversies around Big Tech giants made us realize how modern technology can erode our privacy. The response to this is the growing number of new laws that regulate how companies and organizations should handle users’ data.
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October 25, 2022
Privacy Shield 2.0: What it is and how it will affect your business
The invalidation of the previous frameworks concerning US-EU data transfer caused a lot of confusion among European companies. The repeal of the agreements meant that there are no legal means for the cross-border transfer of personal data from the EU to the US. The new adequacy agreement, often referred to as Privacy Shield 2.0, seems to […]
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January 30, 2023
TTDSG – how to make sure your analytics complies with the German law
Germany’s new Telecommunications Telemedia Data Protection Act (TTDSG) came into effect in December 2021. It applies to all companies that do business in Germany, even organizations located outside the country.The regulation merges the data protection regulations in telemedia and telecommunications, previously scattered across various German laws. Among other things, TTDSG regulates confidentiality and privacy protection […]
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Core – a new plan for Piwik PRO Analytics Suite
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