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Everything you need to know about cookie consent in the EU

August 26, 2021

Everything you need to know about cookie consent in the EU

We Europeans love cookies. There is Italian cantuccini, German lebkuchen, French navette and Dutch stroopwafels. But love only goes so far. A type of cookie we’re not a fan of is the digital cookie. Cookies on the internet are used to remember our preferences or track us across the World Wide Web. This can have […]

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What You Should Know About Custom Development of Piwik Web Analytics

April 11, 2017

What You Should Know About Custom Development of Piwik Web Analytics

You have been utilizing Piwik for some time now and, we hope, it has helped you expand your business. You got the hang of the tool and have ideas on what other functionalities a web analytics tool could have. You may also be at the point of realizing that Piwik, useful as it has been […]

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Customer journey analytics 101: what it is and why it's important for your business

April 12, 2022

Customer journey analytics 101: what it is and why it’s important for your business

Customer journey analytics helps businesses build a consistent buyer’s journey and outperform competitors. Learn how it empowers your organization.

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How to use funnel reports to improve your website’s conversion rate

March 1, 2022

How to use funnel reports to improve your website’s conversion rate

Funnel reports are a key analytical tool in making effective changes to your website or app. We’ll discuss how to build and analyze funnels, and then improve your customer’s journey. By the end, you will understand how to use data from those reports when you modify your company’s site to boost conversions. Why funnel reporting […]

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Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience

February 8, 2022

Joe Christopher: Healthcare organizations should focus on improving the patient’s digital experience

Maciej Zawadziński: The Health Insurance Portability and Accountability Act (HIPAA) regulates how US patients’ healthcare information should be protected. Why are some healthcare organizations reluctant to adopt a data-driven approach to marketing?  Is it hard to achieve compliance under HIPAA?  Joe Christopher, VP Analytics at Blast Analytics: HIPAA extends well beyond the digital experience and […]

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Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

September 21, 2021

Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

Maciej Zawadziński: Privacy organization ‘noyb’ recently approached over 500 companies with complaints about violations of the GDPR compliance of their websites’ cookie banners. When they followed up on the problem, some companies fixed violations. Still 82% of all websites had remaining issues. It seems noyb’s complaints have motivated companies to act. But why are they […]

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Mobile app analytics: Best practices that help you do it right

May 31, 2022

Mobile app analytics: Best practices that help you do it right

In one of our previous articles, we discussed the basics of mobile app analytics. Our guide allowed you to understand how mobile app analytics works, introduced its key metrics and goals, and presented a comparison of different mobile analytics platforms. Now, let’s move on to the next step.In this post, we present best practices that […]

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Mobile analytics: A complete guide to optimizing the user journey inside your app

March 14, 2022

Mobile analytics: A complete guide to optimizing the user journey inside your app

Many factors can determine the success of an application. Understanding users’ needs is one of the most important. This is where mobile app analytics steps in, offering a wealth of insights into users’ behavior inside your app.That said, using mobile app analytics in isolation from data from other touchpoints gives you only part of the […]

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Product analytics & DiGA: How to optimize your health app for the German market

February 16, 2022

Product analytics & DiGA: How to optimize your health app for the German market

A DiGA is a digital health application regulated by a specific German law called the digital health applications regulation (DiGAV). The law protects personal data collected from patients using a DiGA. In return, the vendor may bill health insurances for the service. The German Federal Institute for Drugs and Medical Devices (BfArM) has created a […]

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Server-side analytics tracking with first-party collector: What you need to know

May 30, 2022

Server-side analytics tracking with first-party collector: What you need to know

For years, companies have been using multiple third-party tags and pixels to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences. Now, they’re slowly becoming a thing of the past.Ad blockers and browser restrictions such as intelligent tracking prevention (ITP) in Safari or the improved tracking […]

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