Author
Karolina Lubowicka
Senior Content Marketer and Social Media Specialist
An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all. LinkedIn Profile
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March 14, 2022
Mobile analytics: A complete guide to optimizing the user journey inside your app
Many factors can determine the success of an application. Understanding users’ needs is one of the most important. This is where mobile app analytics steps in, offering a wealth of insights into users’ behavior inside your app.That said, using mobile app analytics in isolation from data from other touchpoints gives you only part of the […]
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September 22, 2021
Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available
We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.The bad news is that we’ve also still seen large players in AdTech, MarTech and analytics routinely ignore […]
Read more![Data privacy laws in the United States and how they affect your business [UPDATED]](https://piwik.pro/wp-content/uploads/2019/11/2019-11-27_data-privacy-laws-united-states_blog.png)
July 12, 2021
Data privacy laws in the United States and how they affect your business [UPDATED]
In this post we discuss some of the most recent US privacy laws, their scope, impact on your analytics and digital marketing activities, and what you can do as a company to ensure compliance.
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May 21, 2021
Data processing agreement: 7 elements every GDPR-compliant DPA should have
The summary A data processing agreement (DPA) is a legal document under GDPR that outlines responsibilities, obligations, and safeguards for dealing with personal data.DPAs are essential whenever a data processor handles data on behalf of a controller.Key elements of a DPA include defining scope, rights/responsibilities, technical measures, sub-contractual relationships, and annexes detailing security measures and […]
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March 24, 2021
Web analytics for governments part 3: Working with operational KPIs
This article is the third and last part of the series about the FTG (Functie-Taak-Gedrag in Dutch) framework – a web analytics model designed for the public sector. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for government, now using his expertise to support clients of GBBO.From this series […]
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March 16, 2021
How to host your analytics: public cloud vs private cloud vs self-hosted
Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as – and more importantly – the trust of organizations. In the cloud, clients aren’t responsible for the software, services and hardware, which cuts their costs. However, […]
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February 25, 2021
Is your analytics project HIPAA-compliant? A complete checklist with 32 questions
Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, as it allows organizations to apply the collected insights to improve their services and […]
Read more![4 key differences between data management platforms and customer data platforms [UPDATED]](https://piwik.pro/wp-content/uploads/2021/02/2021-02-01_4-key-differences-between-dmp-and-cdp_blog.png)
February 1, 2021
4 key differences between data management platforms and customer data platforms [UPDATED]
Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to […]
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January 5, 2021
Matomo performance issues: What causes them and how to fix them
Many companies choose Matomo because it doesn’t share user details with advertising systems and allows for keeping data in virtually any location on the globe. But if you’re reading this article, you probably know this already. And you also know that Matomo sometimes faces performance issues. This won’t happen if you run small analytics projects with […]
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December 15, 2020
Web analytics for governments part 2: How to work with strategic & tactical goals
This article is the second of a three-part series about the FTG framework – a web analytics model designed with the websites of public institutions in mind. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for the public sector, now supporting the digital transformation of GBBO, an agency specialized […]
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