Author
Maciej Zawadziński
Advisory Board Member at Piwik PRO
A serial entrepreneur and angel investor with a background in AdTech, MarTech and online privacy. Over the last 15 years, Maciej has built and scaled several enterprise SaaS and services companies, including Piwik PRO. As the CEO of Piwik PRO, he grew the company from €0 to €10M ARR. He is currently focused on Next New Ventures, an operator-backed fund that invests in entrepreneurs and brings deep expertise in scaling global B2B SaaS products and IT services companies.
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January 12, 2018
What does Matomo mean for Piwik PRO?
Piwik PRO had a great 2017: we released an updated analytics and marketing suite full of new privacy-compliant features; we are growing at an annual rate of over 50%; and we more than doubled our staff–close to 100 people strong as of this month, January 2018. With GDPR coming in May, we look forward to […]
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May 9, 2017
Will EU’s new data reg hit your bank?
This article originally was published on Banking Exchange. Strict consumer data privacy and security regulations aren’t new to the financial services sector. However, the upcoming European Union General Data Protection Regulation (GDPR) and ePrivacy regulation add a new layer of complexity to existing practices, forcing financial service professionals to depart from business as usual when […]
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May 4, 2017
The Power of Personalized Content
This article originally was published on ABA Bank Marketing. Consider these three channels where financial services brands can boost marketing ROI. Financial marketers are at a crossroads. Today’s consumers almost never have to step foot in a bank and can even apply for a mortgage in minutes right from their smartphone. Digital marketing has also […]
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April 24, 2017
Telcos and Customer Info: Why Free Reign Data Selling Should Be Prohibited
This article originally was published on MarTech Advisor. Maciej Zawadzinski, CEO of Piwik PRO discusses that it’s never been more challenging for advertisers and marketers to break through the massive amounts of noise both on and offline. Consumers largely tune out irrelevant messages and move seamlessly between channels and devices. Therefore, brands today are scrambling […]
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January 9, 2017
3 Ways Publishers Can Benefit From A Data Management Platform (DMP)
Data management platforms (DMP) have long been associated with companies & vendors on the buy side (e.g. DSPs and ad agencies), but they are increasingly starting to be adopted by those on the supply side, in particular, publishers. Below are 3 ways publishers can benefit from a Data Management Platform (DMP). 1. Increase The Value […]
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December 2, 2016
The Ultimate Guide to DMP Terminology
Data management platforms (DMPs) are much like a lot of other new technology on the block – fabulously useful, but intimidating for those who are new to the game. Especially if they don’t know all the terminology associated with it. All the new jargon can seriously hinder new adopters from understanding a DMP’s usefulness. With […]
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November 28, 2016
What is Taxonomy in a DMP?
There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things. In this post, we’ll be talking about the latter, naming things, in particular, otherwise known as taxonomy in a data-management platform (DMP). What is Taxonomy? Taxonomy is a […]
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October 31, 2016
How Does Data Collection Work in a DMP?
Most companies utilize multiple data-collection tools, including those that collect data from online sources (e.g. web analytics and marketing-automation platforms) and from offline sources (e.g. transaction systems). The fact that large amounts of data are collected from a variety of sources makes the gathering of all these data sets together in one place very important […]
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October 25, 2016
How Can You Use a DMP for Audience Extension?
With recent trends in digital advertising focused on personalization and targeting, there might be a tendency for lift to take precedence over reach. But don’t be fooled… Every marketer on the face of the earth would love to extend the audience for their campaign content – preferably at the lowest cost possible. Regardless of whether […]
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October 4, 2016
How Does Audience Segmentation in a DMP Work?
To some people a data management platform (DMP) can seem a bit boring. Maybe it’s because the term “management” is so general that it ends up sounding a bit bland, a bit too open-ended. The same could be said of “managing” a fast food restaurant or “managing” a baseball team – the word “manage” just […]
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