Category

Tag Manager

Learn about the usefulness of Tag Manager software and see how it can enrich your marketing suite. Get tips ob how to apply it and integrate with other tools to achieve better insights across your digital channels.

26 results for category: Tag Manager

Tag Management and a DMP: A Perfect Match

Published: October 19, 2016 Updated: August 2, 2018 Author Category Data Management, Tag Manager

Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible – […]

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Know Before You Implement: Benefits and Pitfalls of TMS Implementations

Published: October 5, 2016 Updated: February 14, 2018 Author Category Analytics, Tag Manager

This is a guest post provided by Kaylie Kipe from the Tag Inspector team. So you’ve recently learned about Tag Management Systems (TMS) and you’re considering the big migration. After all, TMS implementations can be pretty magical, especially if you change tags frequently or requested changes take days (or weeks or months – oh my!) […]

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Piwik PRO Expands to Include Privacy-Friendly Tag Manager

Published: July 22, 2016 Updated: February 14, 2018 Author Category News & Releases, Tag Manager

Beginning in July 2016 Piwik PRO has extended its existing web analytics platform with an integrated tag management system. Piwik PRO Tag Manager comes with built-in integrations for Piwik and a range of other marketing & web analytics tag templates. In keeping with the PRO Team’s commitment to data privacy, Piwik PRO Tag Manager provides […]

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Launching A/B tests using Piwik PRO Tag Manager and Optimizely

Published: July 1, 2016 Updated: August 3, 2018 Author Category Tag Manager, Use cases

A/B tests are used to test different elements of web content by comparing two versions, usually planned changes with the original. Learn how to launch them using Piwik PRO Tag Manager and Optimizely: Table of contents A/B test scenario Optimizely configuration Piwik PRO Tag Manager Configuration Experiment Review A/B test scenario A/B testing is used […]

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Implementing Custom Page Names in Piwik reporting via Piwik PRO Tag Manager

Published: June 25, 2016 Updated: August 24, 2018 Author Category Tag Manager, Use cases

Table of contents Why Custom Page Names? Use Case scenario Piwik Configuration Piwik PRO Tag Manager Configuration Piwik reports review Configuration Problem Why Custom Page Names? By default, in its Page titles report, Piwik uses the content of the <title> tag of the specific URL. But if the page titles are optimized for SEO or […]

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Using Piwik PRO Tag Manager to Trigger Pop Ups and Push Notifications

Published: June 20, 2016 Updated: August 24, 2018 Author Category Tag Manager, Use cases

Table of contents Using Piwik PRO Tag Manager to implement and launch an existing Pop Up solution So how to get your Pop Up tool up and running using Piwik PRO Tag Manager? Using Piwik PRO Tag Manager to implement and launch custom Pop Up HTML or javascript Using Piwik PRO Tag Manager to implement […]

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How to Implement Piwik content tracking via Piwik PRO Tag Manager

Published: June 18, 2016 Updated: August 24, 2018 Author Category Tag Manager, Use cases

Table of contents Why would you need content tracking? HTML configuration Piwik PRO Tag Manager Configuration Non-template Piwik implementation Template Piwik implementation Piwik Report Why would you need content tracking? Let’s say that you have a long landing page and you are wondering if visitors are even looking at the lower parts of the content. […]

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Implementing Piwik Virtual Page Views with Piwik PRO Tag Manager

Published: June 17, 2016 Updated: July 4, 2019 Author Category Tag Manager, Use cases

Table of contents What are virtual page views and why would you need them? Piwik PRO Tag Manager Configuration Reviewing Piwik Reports What are virtual page views and why would you need them? Virtual pages in web analytics reports (in Piwik nomenclature – custom URL) is very useful feature. In essence, it refers to tracking […]

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How to implement Piwik events with Piwik PRO Tag Manager?

Published: June 17, 2016 Updated: May 22, 2019 Author Category Tag Manager, Use cases

In the past attaching event tracking to button clicks, PDF downloads, outbound link clicks or form completions was the domain of IT developers and webmasters. Now, thanks to Piwik PRO Tag Manager, implementing Piwik and Google Analytics events is super easy and can be done by marketers who have only a basic knowledge of technology. […]

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Changing conversion attribution from last to first click with Piwik PRO Tag Manager

Published: June 15, 2016 Updated: August 24, 2018 Author Category Tag Manager, Use cases

Table of contents Why would you want to change it? Piwik PRO Tag Manager Configuration What if the Piwik main code is already implemented via Piwik template? Why would you want to change it? First, we should explain how Piwik goal tracking works (and you can learn more about it from our Goals User Guide) […]

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