October 19, 2016
Tag Management and a DMP: A Perfect Match
Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible – […]
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October 5, 2016
Know Before You Implement: Benefits and Pitfalls of TMS Implementations
This is a guest post provided by Kaylie Kipe from the Tag Inspector team. So you’ve recently learned about Tag Management Systems (TMS) and you’re considering the big migration. After all, TMS implementations can be pretty magical, especially if you change tags frequently or requested changes take days (or weeks or months – oh my!) […]
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July 22, 2016
Piwik PRO Expands to Include Privacy-Friendly Tag Manager
Beginning in July 2016 Piwik PRO has extended its existing web analytics platform with an integrated tag management system. Piwik PRO Tag Manager comes with built-in integrations for Piwik and a range of other marketing & web analytics tag templates. In keeping with the PRO Team’s commitment to data privacy, Piwik PRO Tag Manager provides […]
Read moreJune 18, 2016
How to Implement Piwik content tracking via Piwik PRO Tag Manager
Table of contents Why would you need content tracking? HTML configuration Piwik PRO Tag Manager Configuration Non-template Piwik implementation Template Piwik implementation Piwik Report Why would you need content tracking? Let’s say that you have a long landing page and you are wondering if visitors are even looking at the lower parts of the content. […]
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June 17, 2016
Implementing Piwik Virtual Page Views with Piwik PRO Tag Manager
Table of contents What are virtual page views and why would you need them? Piwik PRO Tag Manager Configuration Reviewing Piwik Reports What are virtual page views and why would you need them? Virtual pages in web analytics reports (in Piwik nomenclature – custom URL) is very useful feature. In essence, it refers to tracking […]
Read moreJune 17, 2016
How to implement Piwik events with Piwik PRO Tag Manager?
In the past attaching event tracking to button clicks, PDF downloads, outbound link clicks or form completions was the domain of IT developers and webmasters. Now, thanks to Piwik PRO Tag Manager, implementing Piwik and Google Analytics events is super easy and can be done by marketers who have only a basic knowledge of technology. […]
Read moreJune 14, 2016
Using Piwik PRO Tag Manager to track accurate time spent in Piwik
Table of contents Why would you want to implement this? Piwik PRO Tag Manager Implementation Why would you want to implement this? By default, when a visitor only visits one page, Piwik (and Google Analytics as well) tracks the entire session as 0 seconds. This happens because of the way Piwik calculates the time spent […]
Read moreJune 8, 2016
Implementing passing pk_ parameters into third-party tools using Piwik PRO Tag Manager
Table of contents Explanation Piwik PRO Tag Manager configuration Tracking review Marketo configuration Explanation Piwik PRO pk_ tags for tracking campaign data are a very important part of Piwik PRO reports. Thanks to them we are able to attribute the source of our traffic very accurately – that is, if our tagging scheme is well […]
Read moreJune 1, 2016
Using Piwik PRO Tag Manager to manage hundreds of Piwik installations
Table of contents Introduction Piwik PRO Configuration Piwik PRO Tag Manager Configuration – Piwik main code Piwik PRO Tag Manager Configuration – Additional custom variables Summary and further usage Introduction Let’s say that you are managing over a 100 websites and you want to start by implementing Piwik PRO tracking code and add other features […]
Read moreApril 4, 2016
What are the benefits of using a Tag Manager?
It’s hard to keep everyone happy all the time, but a tag manager will go a long way towards accomplishing this, and there are a lot of digital enterprises that can benefit from it. Why? To grasp the tangible benefits that a tag manger provides to marketers, we must first understand what a tag manager […]
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