Moving from Universal Analytics 360 to Piwik PRO has always been easy. Now it’s also free.

• High-touch support – Get help from a dedicated account manager and technical team: personalized onboarding, product implementation, training, and extra professional services for custom add-ons.
• Product training and success management – We’ll ensure you know how to effectively use our product and get data that brings you closer to your goals.
• Hosting options – Choose between on-prem hosting (in your cloud subscription), five public cloud locations, and 60+ private cloud locations, including EU-based servers in France and Sweden.
• Security certificates and external audits – With industry-standard security certificates such as ISO 27001 and SOC II and regular external audits, you can trust that your data is always protected.
• Access management – You’ll easily create roles and user groups and assign different permission levels to them. Apply SSO standards to simplify the authentication and authorization process.
• Multiple SLA options – Choose your desired service level agreement to ensure our response time and support match your needs.
• Compliance with your internal protocols – We’ll provide a secure and reliable solution and help you align it with your security standards.

Both platforms are designed to meet the needs of enterprise clients. That said, Piwik PRO is different from Adobe Analytics in the following aspects:

• Has a quicker setup and allows more out-of-the-box data collection.
• Offers support that includes implementation services.
• Is more readily integrated with external tools, including Google ecosystem and your favorite third-party platforms.
• Offers a built-in consent manager.
• Gives an option to store data on-premises (in your cloud subscription).
• Has an intuitive and responsive user interface.
• Makes it easy to configure key data collection settings, such as the use of cookies, without having to leave the interface or write code.
• Is more competitively priced.
Moreover, organizations using Universal Analytics can migrate to Piwik PRO without re-designing their setup, which would be necessary with Adobe Analytics.

At the same time, Adobe Analytics is built as a more bespoke solution, allowing you to customize your data collection and reporting fully. It also has real-time reporting capabilities, including a real-time API, and offers a data-driven attribution model similar to the one in Google Analytics 4 360.

Piwik PRO has the same privacy focus as Matomo but provides better scalability for enterprise projects, faster reports, and professional technical support. Here’s what makes Piwik PRO a great alternative to Matomo:

• Its modern backend is built to scale to high volumes of data and traffic spikes. It processes in seconds and can be based on historical data. This can’t be said about Matomo, which relies on a MySQL database that needs hours to process the same data. There's a good chance that your traffic volume will break Matomo.
• With Piwik PRO, you don’t need to buy plugins or build your extensions. This allows you to go beyond simple statistics and create insightful custom reports using advanced templates such as multichannel attribution.
• Piwik PRO lets you keep data where you want: on a public cloud in the US, DE, NL, SE, FR, or HK, private cloud in one of 60+ Azure regions and European-owned Orange Cloud and Elastx, or on-premises in your cloud subscription.

Learn more about the differences and similarities between the platforms here. To read about Matomo's performance issues, visit this blog post.

Piwik PRO offers multiple integrations with Google products, including Ads, Search Console, Sheets, Looker Studio and Tag Manager.

However, some capabilities of our integrations with Google's ad ecosystem are limited. To respect your clients’ privacy, Piwik PRO doesn’t share data with Google. This means we don’t automatically send your conversion data to Google Ads. But if you decide to do it, we allow you to export your conversions manually.

Also, we don’t offer connectors to products such as Search 360, Display & Video 360, and Google Ad Manager. Finally, you won’t be able to create remarketing audiences using Piwik PRO data directly from the Google Ads interface. This use case requires additional steps outside of Google Ads.

In this case, you’ll begin paying for your license according to your chosen pricing plan.

Contact your Piwik PRO representative. We want you to be comfortable with the switch.

Your paid Piwik PRO subscription will start:

1) After you successfully migrate your setup but not before you start collecting live data with our platform, or

2) With the sunset of Universal Analytics 360, whichever comes first.

Unfortunately, you can’t. The migration includes transferring your settings from Universal Analytics and Google Tag Manager. It lets you import Google Analytics properties, settings, goals, custom dimensions, and Google Tag Manager containers, including tags, triggers, and variables.

We aim to make the migration as seamless and comprehensive as possible. Everything that can be migrated using Piwik PRO's native features will be transferred. Although we can recreate most of your GTM/GA setup, please remember that Piwik PRO is a distinct platform with its own features and mechanisms. This may result in some differences in the configuration post-migration.

We encourage you to participate in Piwik PRO Academy, run by Anil Barta, the CEO at our partner company, Optizent. It’s a free certification program that will help you understand the basics of Piwik PRO Analytics and Tag Manager.