Piwik PRO Tag Manager Expands Its Triggers Library

Published: November 9, 2016 Updated: August 3, 2018 Author Category Analytics, News & Releases, Tag Manager

From November 2016 Piwik PRO Tag Manager allows you to fire tags on additional triggers. The newly expanded triggers library now also includes such powerful events as Scroll, Leave content and Time on website. All of them can also be used with Piwik PRO analytics to conveniently track these events.

What is a trigger and what do I need it for?

A trigger is a key element of a tag. It allows you to specify on what URL or what action will cause a given tag to fire, such as clicking a button or submitting a form. Without this information your tag cannot really function and the newly expanded library of Piwik PRO Tag Manager triggers opens up new opportunities for online marketers.

The new events can be found when you click “Add a new tag” on the list of tags and then under option number 3 choose “Add a new trigger“.
How to add a trigger in PPTM

Once you do this, you will see an expanded Piwik PRO Tag Manager triggers library, including the newly added Scroll, Leave content and Time on website:
New options added to the PPTM triggers library

Free Comparison of 6 Enterprise-Ready Tag Management Systems

Get to know the 40 key differences between Google Tag Manager, Tealium, Segment, Adobe Marketing Cloud, Ensighten & Piwik PRO:

Download FREE Ebook

Let’s now briefly discuss how these new triggers can be used (and for more information on all triggers and conditions in Piwik PRO Tag Manager you can also check out this user guide)

New to triggers library: Scroll

This event lets you fire a tag, for instance, when your visitor scrolls down the viewed page to a given point. You could use this trigger for instance to open intent-triggered push notifications and messages, such as an opt-in pop-up window. As a scroll down of 50% and more could imply a certain degree of user engagement, you could decide to present your visitor with a one-time offer or some other promotion when this point is reached.

You can specify the page scroll as a %, but also use pixels:
Scroll is a new addition to PPTM triggers library

New to triggers library: Leave content​

This type of trigger can be used to fire tags for exit pop-ups and messages when your visitor’s mouse cursor is in the position of leaving the page area. Similarly to the Scroll trigger, Leave content can be used, for instance, to display a retargeting offer aimed at keeping your user on the site, or encouraging them to fill in an exit survey, etc.

In Leave content conditions you can choose between top edge and any edge of a page:
Leave content is new addition to PPTM triggers library

New to triggers library: Time on website

This trigger can be used to fire intent-triggered pop ups, messages and push notifications after your visitor spends a specified amount of time on the site. For instance, you can decide to display a survey after 1 minute spent by your user on site and only once per session. This amount time can serve to assess your user engagement and display a pop-up with related offer a survey form.

You can choose from the following time options:
Time on website is new addition to PPTM triggers library

All these triggers let you add as many conditions as you want, but keep in mind they will all need to be met in order to fire a tag. So it’s better to only keep the conditions that you really need, rather than overwork it.

You can choose from the following conditions:

  • Page scroll
  • Page URL
  • Campaign
  • Page Path
  • Page Hostname
  • Referrer
  • External referrer
  • Returning visitor
  • Traffic source
  • Any other variables added by a user

What does this mean for your analytics?

Using these triggers can also enrich your Piwik PRO analytics reports. By adding them to your tags you will be also able to conveniently track these events in the custom events report, goals, or any other JS tag, pixel or tool that you want to fire on one of the above triggers.

Especially with the Scroll trigger you can now measure precisely Scroll Depth to know how far your users are scrolling your page content. It will automatically set up an event for your website and you will see the scroll stats in the Events section of your Actions panel.

The Events Categories option provides you with an overview of how many times your tag was triggered on the specified condition:
Use new triggers library to measure scroll depth

By selecting the Event Actions category you can view how many times your tag was fired for each level of page scroll and how each page contributed to that result:
Use new triggers to measure scroll depth of your pages

The Events Name category lets you see detailed information about how far your users scroll down on each page:
With new triggers you can measure how far your users scroll down on each page

We will soon present some cases with actionable ideas on how to use these events for your marketing activities. Stay tuned!

Free Comparison of 6 Enterprise-Ready Tag Management Systems

Get to know the 40 key differences between Google Tag Manager, Tealium, Segment, Adobe Marketing Cloud, Ensighten & Piwik PRO:

Download FREE Ebook

Tagged under

Author:

Ewa Bałazińska, Content Marketer

Content marketing & PR manager @ Piwik PRO. An avid enthusiast of all things digital, MA in Digital Media from Goldsmiths, London.

See more posts of this author
Free Comparison of 5 Enterprise-Ready Tag Management Systems

Share