10 results for tag: business

10 Steps to Gather Business Requirements for a Robust Web Analytics Strategy

Published: March 20, 2019 Updated: July 11, 2019 Author , Category Analytics

Embarking on a new web analytics project calls for careful planning and a sound strategy. You need to define precisely what you want to achieve with your project. One of the key components of this process is gathering business requirements. That will serve as a detailed road map to ensure you’re heading in the right […]

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Customer Lifetime Value: What Is It and Why Is It Important for Your Business

Published: September 14, 2018 Updated: July 11, 2019 Author Category Analytics, Data Management

Marketers devote time, effort, and all possible resources to track their visitors’ journeys from start to finish, improve content, and provide the best customer experience possible. However, a focus on mostly fleeting results means you need to do more. Organizations that want to ensure long-term success include measuring customer lifetime value in their strategy. What […]

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How to Successfully Incorporate Analytics Into Your Growth Marketing Process

Published: June 20, 2018 Updated: November 21, 2019 Author Category Analytics

Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth […]

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ePrivacy Regulation: What Will the New EU Law Mean for Your Business?

Published: January 18, 2017 Updated: August 24, 2018 Author Category Data Privacy & Security, GDPR

On January 10, 2017, the European Commission has published an official draft of the so-called ePrivacy legislation which changes its status from a Directive to a Regulation. Not sure what this means? The change will have far-reaching consequences for EU law as the new ePrivacy regulation will surely impact the way business software is used. […]

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Conversion Funnel: Set It Up Like a PRO!

Published: November 2, 2016 Updated: February 6, 2018 Author Category Conversion Optimization, Product Best Practices

The hardest part is getting started – this rule applies perfectly to the the conversion optimization process. When it comes to web analytics there is no better place to begin than with Funnel Reports. In this article we will discuss everything from how to set up your conversion funnel in Piwik PRO to CRO insights […]

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How Outdated Analytics Solutions Like Urchin Hurt Your Business

Published: August 18, 2016 Updated: February 6, 2018 Author Category Analytics, Data Privacy & Security

Four years ago your Urchin became an orphan when support was cut off by Google. Since then, the software has gone without support and without updates. Yet, as the W3Tech report confirms, a certain number of websites still use it. We all know it takes time to implement change, but it’s important to remember that […]

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How to Set Up and Track Goal Revenue in Piwik PRO?

Published: August 31, 2015 Updated: February 5, 2018 Author Category Conversion Optimization, Product Best Practices

Even if your website is not an online shop, you may want to track goal revenue. At the end of the day, your website makes some money in one way or another, even if it consists of just a few pages presenting your business online. In this blog post we will cover why it is […]

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Track Piwik PRO Goals and Improve Your Online Business: Part 2

Published: July 20, 2015 Updated: March 14, 2019 Author Category Conversion Optimization, Product Best Practices

Go to PART 1 READING GOALS REPORT: INSIGHTS THAT MAKE A DIFFERENCE In one of our previous blog posts, we covered how to track Piwik PRO goals and guided you through setting up first goal in web analytics software. We hope everything went fine and that your analytics dashboard can now give you a wealth […]

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Track Piwik PRO Goals and Improve Your Online Business: Part 1

Published: June 23, 2015 Updated: March 14, 2019 Author Category Conversion Optimization, Product Best Practices

INTRODUCTION TO PIWIK PRO GOALS How can you check if your online business is going well? How can you assess what should be done to improve your website’s performance? You could try a guessing game, or you could just go for web analytics software (we suggest the latter!). A very simple, yet powerful tool is […]

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How to go about selecting the right KPIs for your company?

Published: March 20, 2015 Updated: March 14, 2019 Author Category Analytics, Conversion Optimization

It’s not about the number of metrics, but about their relevance With web analytics software giving us mountains of data and reports, it can be tempting to review all these metrics – from the overview of your website referrers, through to the performance of each entry page, to the average number of pages viewed per […]

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