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cookies

2 results for tag: cookies

What To Expect from Google Chrome’s New Privacy Features

Published: May 31, 2019 Updated: June 10, 2019 Author Category Data Privacy & Security

After Safari’s intelligent tracking prevention mechanisms, Alphabet follows suit. This marks the beginning of a paradigm shift in advertising, and possibly a decline of cookies – similar privacy-centered features across many popular browsers crop up one after another. Slowly but surely, Firefox, an open-source browser, jumps on the privacy bandwagon. On May 7th 2019, during […]

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What Intelligent Tracking Prevention (ITP) 2.1 Means for Web Analytics & Marketing

Published: May 13, 2019 Updated: May 31, 2019 Author Category Analytics

Apple released Intelligent Tracking Prevention (ITP) 2.1 in March. It updates an already complicated set of rules first released in 2017 for how internet tracking works on Mac and iOS Safari browsers. In general, it makes this tracking much harder. We’ll get to the details shortly, but it’s important to also mention the context of […]

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