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customer journey

7 results for tag: customer journey

How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey

Published: January 3, 2019 Updated: February 11, 2019 Author , Category Analytics, Data Management

Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]

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How to Successfully Incorporate Analytics Into Your Growth Marketing Process

Published: June 20, 2018 Updated: November 14, 2018 Author Category Analytics

Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth […]

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Single Customer View (SCV): What is it and How Does it Work?

Published: December 14, 2017 Updated: November 13, 2018 Author Category Analytics, Personalization

If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]

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How to Optimize Customer Journey in Banking in 4 Simple Steps

Published: November 10, 2017 Updated: February 4, 2019 Author Category Banking & Finance, Conversion Optimization

In the digital era, rapidly changing digital and mobile channels are generating challenges that banks must deal with. One of the biggest comes in the form of customers’ expectations, which are soaring. Opening an account, transferring money, managing finances via smartphones. And this is just the tip of the iceberg. It’s not about providing the […]

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How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

Published: October 4, 2017 Updated: November 27, 2017 Author Category Healthcare, Personalization

We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]

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The Banking Customer Experience – How to Start Tracking Omnichannel Customer Journey of Your Clients

Published: July 28, 2017 Updated: August 2, 2018 Author Category Analytics, Banking & Finance, Conversion Optimization

Banking customers have grown accustomed to the omnichannel convenience – the ability to start a process on a mobile app, then move to desktop, and finish the whole procedure at a local branch. Banks should then monitor the customer experience of their e-banking and m-banking services to make sure that hopping from one device to […]

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How to Leverage Content Personalization for a Better Banking Experience

Published: May 11, 2017 Updated: August 2, 2018 Author Category Banking & Finance, Personalization

With the proliferation of banking institutions and progressing digitalization of the world, banks are becoming more and more customer-centric. Technology has changed customers’ expectations for good and banks, just like telcos and retailers, need to follow suit and adapt to the busy day-to-day lives of their customers. Hardly anyone steps inside a bank these days […]

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