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device fingerprinting

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Device Fingerprint Tracking in the Post-GDPR Era

Published: July 5, 2018 Updated: February 18, 2019 Author Category Analytics, GDPR

GDPR, which took effect on May 25th, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is gaining […]

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