Tag

Data Management Platform (DMP)

23 results for tag: Data Management Platform (DMP)

How Does Data Collection Work in a DMP?

Published: October 31, 2016 Updated: October 12, 2018 Author , Category Data Management

Most companies utilize multiple data-collection tools, including those that collect data from online sources (e.g. web analytics and marketing-automation platforms) and from offline sources (e.g. transaction systems). The fact that large amounts of data are collected from a variety of sources makes the gathering of all these data sets together in one place very important […]

Read more

How Can You Use a DMP for Audience Extension?

Published: October 25, 2016 Updated: April 27, 2018 Author Category Data Management

With recent trends in digital advertising focused on personalization and targeting, there might be a tendency for lift to take precedence over reach. But don’t be fooled… Every marketer on the face of the earth would love to extend the audience for their campaign content – preferably at the lowest cost possible. Regardless of whether […]

Read more

Tag Management and a DMP: A Perfect Match

Published: October 19, 2016 Updated: August 2, 2018 Author Category Data Management, Tag Manager

Does your data management platform (DMP) include a tag manager? If it doesn’t, it should. Why? Because a DMP needs data like a car needs fuel. Otherwise it’s not very useful at all. DMP users are anxious to get their hands on as much information about what visitors do on a website as possible – […]

Read more

Segmentation Methods in a DMP: Live or Fixed?

Published: October 17, 2016 Updated: April 27, 2018 Author Category Data Management

A Data Management Platform (DMP) wouldn’t be much without audience segmentation. In fact it wouldn’t be able to help marketers and advertisers much at all. The same goes for the data you want to use for your marketing efforts – without breaking it up into actionable pieces, you won’t accomplish much.

Read more

Key Considerations to Help Choose the Right DMP

Published: October 13, 2016 Updated: April 8, 2019 Author Category Data Management

There are a lot of marketing tools out there to play with. Most of them you don’t really need – or if you are using one, you probably don’t have a clear idea about how to utilize all its functionalities. But what about the Data Management Platform (often referred to by the mysterious acronym DMP)? […]

Read more

How to Use a DMP for Content Personalization

Published: October 10, 2016 Updated: February 28, 2018 Author Category Personalization

The web is a wild and woolly jungle of information, channels, and devices. Nobody knows this more than advertisers and marketers desperate to find ways to personally connect with customers online, which is why they are becoming keener on leveraging technology for content personalization to cut through the digital maze. The beauty of content personalization […]

Read more

How Does Audience Segmentation in a DMP Work?

Published: October 4, 2016 Updated: August 23, 2018 Author Category Data Management

To some people a data management platform (DMP) can seem a bit boring. Maybe it’s because the term “management” is so general that it ends up sounding a bit bland, a bit too open-ended. The same could be said of “managing” a fast food restaurant or “managing” a baseball team – the word “manage” just […]

Read more

The 3 Smart Ways to Use a DMP

Published: October 3, 2016 Updated: April 27, 2018 Author Category Data Management

Each technology platform in the online display advertising industry has it’s own role to play. Demand-side platforms (DSPs) allow advertisers to reach their target audience on an impression level, ad exchanges mitigate the real-time bidding process, and supply-side platforms (SSPs) enable publishers to increase and optimize their ad revenue. There is, however, one platform that […]

Read more

3 Simple Use Cases To Do More With a DMP

Published: September 26, 2016 Updated: April 8, 2019 Author Category Data Management

The power of a Data Management Platform (DMP) is based on creating specific audience segments and activating data about those audiences in the right way. All this sounds ideal in theory, but what about real-life examples? In the following post we have decided to show you a couple of simple examples which hopefully will give […]

Read more

SaaS or Self-Hosted: Which Model is Better for a DMP?

Published: September 20, 2016 Updated: January 11, 2019 Author Category Data Management

As with any decision, the process of adopting a new software application can be long and arduous, filled with tough choices. The same goes for a choosing a data-management platform (DMP). Today we explore one of the most fundamental choices between using a self-hosted or SaaS-based model. Both options offer pluses and minuses — vendor […]

Read more