Published: March 16, 2015
Updated: November 27, 2017 Author Marek Juszczyński
If you are running an online shop or work for a one, you probably already know how important it is to get the numbers right. Actually, if you are in the e-commerce business, you can get quite overwhelmed by the number of different metrics and measures that you are supposed to follow and base your decisions on, all while trying to avoid going crazy along the way. But really, the things every e-commerce owner needs to know are which metrics are the most important and which really should be the centre of attention.
5 e-commerce metrics to followSo, what is more important – daily revenue? Daily gross margin? Or maybe you should only focus on the conversion rate? Below are 5 important e-commerce metrics to track on a daily basis that will help you see the big picture of your business and help you make smarter decisions.