6 results for tag: e-commerce

Retail & E-tail Analytics: 5 Challenges You’ll Overcome With The Right Software

Published: May 27, 2019 Author , Category Analytics, Use cases

E-tailers face cut-throat competition. Keeping up with industry trends is essential to stay ahead in the race, especially for businesses with an omni-channel presence. Also, as a customer-centric industry, retailers are constantly under pressure to serve clients better and increase their overall satisfaction. It’s no easy task. As Shep Hyken writes in Forbes, customers will […]

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Advanced Ecommerce Tracking in Piwik PRO 101

Published: December 5, 2016 Updated: February 18, 2019 Author Category Conversion Optimization, Product Best Practices

This is a guest post written by Jan-Willem Ligtelijn of the Sir Miles B.V. agency. “Advanced ecommerce tracking” is one of the key features of Google Analytics that can really help you dive into your online business flows and revenues. Piwik PRO also lets you expand the basic online cart tracking functionalities, although it may […]

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3 Essential E-commerce Reports to Make the Most of Your Cart Analytics

Published: August 22, 2016 Updated: August 3, 2018 Author Category Conversion Optimization, Use cases

E-commerce reports can sometimes overwhelm us with data that’s a real pain in the neck to sort through. To get a grasp on the most important metrics for your online cart operation, here’s a quick look at three key e-commerce reports that can help you take the right decisions and do better business. 1. Overview: […]

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What can you read from Piwik PRO E-commerce Analytics?

Published: August 3, 2016 Updated: February 13, 2018 Author Category Conversion Optimization, Product Best Practices

Like almost everyone else these days, you’re immersed in data but not all of it is useful. For an analytics solution to benefit your e-commerce site, it needs to deliver actionable data that you can use to trace the paths your users take when moving towards the goals you set for them. It also should […]

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How to Use Piwik PRO’s Ecommerce Reports to Drive Sales

Published: December 21, 2015 Updated: February 5, 2018 Author Category Product Best Practices

With the holiday season around the corner, every ecommerce shop should get ready for more traffic. For the last month, people have surfed the Internet in droves looking for the perfect gifts. It means increased traffic in your ecommerce shop and a great amount of data to analyse! Remember: the bigger sample of data, the […]

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5 e-commerce metrics to track on a daily basis

Published: March 16, 2015 Updated: November 27, 2017 Author Category Analytics

If you are running an online shop or work for a one, you probably already know how important it is to get the numbers right. Actually, if you are in the e-commerce business, you can get quite overwhelmed by the number of different metrics and measures that you are supposed to follow and base your decisions on, all while trying to avoid going crazy along the way. But really, the things every e-commerce owner needs to know are which metrics are the most important and which really should be the centre of attention. 5 e-commerce metrics to followSo, what is more important – daily revenue? Daily gross margin? Or maybe you should only focus on the conversion rate? Below are 5 important e-commerce metrics to track on a daily basis that will help you see the big picture of your business and help you make smarter decisions.

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