Tag

engagement

5 results for tag: engagement

Product Analytics 101: A Beginner’s Guide

Published: July 2, 2018 Updated: November 13, 2018 Author Category Analytics

Statista estimates that the Apple App Store now contains over 2.2 million applications, and there are almost as many in the Google App Store. However, users typically use just 9 apps on a daily basis. This means that app stores are filled with apps that don’t attract users’ interest. There are plenty of reasons for […]

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How to Optimize Customer Journey in Banking in 4 Simple Steps

Published: November 10, 2017 Updated: August 2, 2018 Author Category Banking & Finance, Conversion Optimization

In the digital era, rapidly changing digital and mobile channels are generating challenges that banks must deal with. One of the biggest comes in the form of customers’ expectations, which are soaring. Opening an account, transferring money, managing finances via smartphones. And this is just the tip of the iceberg. It’s not about providing the […]

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On-Site Retargeting Strategy: The Essential Checklist

Published: October 27, 2017 Updated: August 2, 2018 Author Category Conversion Optimization, Personalization

If you operate an online business, your main objective is to convert website visitors into customers or subscribers. However, excellent site design, a responsive interface, and even your top products can fail to bring the expected results. The truth is, most visitors need multiple touch points and nudges to reach the end of your marketing […]

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Website Personalization: How to Keep Your Visitors Coming Back for More

Published: September 22, 2017 Updated: September 12, 2018 Author Category Personalization

The growing need for customized products and services is what gets the onsite personalization ball rolling. It’s not only about meeting customers’ needs at every touchpoint. It’s also about presenting the right content to the right visitors. Such approach requires a deep understanding of visitors’ needs and expectations on a more granular level. Today’s technology, […]

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6 Key Questions About Rule-Based Personalization, Answered

Published: August 28, 2017 Updated: August 2, 2018 Author Category Personalization

Personalization is a powerful force that propels today’s digital marketing. The notion itself is nothing new. The approach of setting specific rules that control it, however, is quite fresh. It empowers marketers to boost customer experience by providing an individual user with unique content that matches their preferences. Skillfully wielded it will increase conversion and […]

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