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first-party data

8 results for tag: first-party data

How to Use a CDP for Successful Audience Targeting

Published: September 27, 2018 Updated: November 7, 2018 Author Category Analytics, Data Management, Personalization

In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]

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First-Party vs Third-Party Cookies: Why First-Party Is the Way to Go

Published: August 17, 2018 Updated: November 2, 2018 Author Category Data Management

Although it’s been a long time since cookies appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll […]

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ID Graph: What Is It and How Can It Benefit Cross-Device Tracking?

Published: June 26, 2018 Updated: November 14, 2018 Author Category Analytics, Data Management

Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the […]

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How to Capture the Whole Customer Journey When Dealing With Secure Member Areas

Published: April 30, 2018 Updated: July 11, 2018 Author Category Analytics, Data Privacy & Security

In this article we guide you through all the important aspects of tracking user activity in post log-in areas of your website. One of the most important goals of today’s marketers is to capture their clients’ customer journey from start to finish. The term “customer journey” has become even more popular than content marketing and […]

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PII, Personal Data, or Both: A Helpful Cheat Sheet

Published: January 25, 2018 Updated: October 25, 2018 Author Category Data Privacy & Security, GDPR

Personal data, PII… At the first glance, both terms sound pretty similar. However, they are not exactly the same thing. Our cheat sheet will help you wrap your head around the similarities and dissimilarities between them. Many organizations are now starting their journey towards GDPR compliance. Or at least they should be, considering that the […]

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First-Party Data Marketing: 3 Powerful Use Cases

Published: January 18, 2018 Updated: August 2, 2018 Author Category Personalization, Use cases

Read this blog post to learn how to utilize first-party data in your marketing strategy. Data is the fuel for virtually every marketing activity – from prospecting, to nurturing up through to conversions and customer retention. Every tool and platform we use collects data and tells us something about our customers and their behavior. And […]

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Why First-Party Data is the Most Valuable to Marketers

Published: November 28, 2016 Updated: October 23, 2018 Author , Category Data Management, Data Privacy & Security

Marketers these days have a lot of data to choose from: 1st-party data, 3rd-party data, online data, offline data, transactional data, operational data. It’s almost as bad as being at an all-you-can-eat buffet – where do you start? Every kind of data mentioned above has its uses, advantages and disadvantages, but one stands out for […]

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Three Ways to Supercharge Sales With First-Party Data Onboarding

Published: July 6, 2016 Updated: January 4, 2018 Author Category Data Management

Going back just a few years, the hype over third-party data was in full swing. Back then, it was seen as a way to reach more potential customers with the hope of increasing sales. While third-party data still holds its worth, nowadays there is bigger focus on utilizing first-party data. The reason for this is […]

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