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Personally Identifiable Information (PII)

15 results for tag: Personally Identifiable Information (PII)

How Will GDPR Affect Your Web Analytics Tracking? [UPDATE]

Published: May 25, 2018 Updated: November 13, 2018 Author Category Analytics, Data Privacy & Security, GDPR

This blog post was originally published on April 27, 2017. You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been […]

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How Consent Manager Can Help You Obtain GDPR-Compliant Consents From Your Users

Published: May 21, 2018 Updated: August 24, 2018 Author Category Consent Manager, GDPR

In this article we guide you through the most important characteristics of consent under GDPR. We also talk about GDPR consent manager – a useful tool that helps you collect, manage, and store all the relevant data in alignment with the new EU law. New rules around consent can lead to a lot of sleepless […]

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Your Most Burning Questions About GDPR Answered. Part 3/3

Published: May 7, 2018 Updated: August 24, 2018 Author Category GDPR

In this series of articles we tackle issues related to GDPR and governments, charities, SMEs, and more. Read on to learn how to prepare your business for the changes the new Regulation is bringing. The rest of the series can be found here: Your Most Burning Questions About GDPR Answered. Part 1/3 Your Most Burning […]

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How to Capture the Whole Customer Journey When Dealing With Secure Member Areas

Published: April 30, 2018 Updated: July 11, 2018 Author Category Analytics, Data Privacy & Security

In this article we guide you through all the important aspects of tracking user activity in post log-in areas of your website. One of the most important goals of today’s marketers is to capture their clients’ customer journey from start to finish. The term “customer journey” has become even more popular than content marketing and […]

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We’re Releasing GDPR Consent Manager!

Published: March 29, 2018 Updated: August 22, 2018 Author Category Consent Manager, GDPR, News & Releases

We’re happy to announce that we’re extending our marketing stack with a GDPR Consent Manager. Our new tool will help you automate a huge part of collecting, processing and storing GDPR consents and data subject requests. GDPR – an EU regulation that will change A LOT in the approach to data privacy – comes into […]

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GDPR FAQ: Your Most Burning Questions About GDPR Answered. Part 2/3

Published: February 22, 2018 Updated: August 23, 2018 Author Category GDPR

In this installment of the series we tackle issues related to GDPR and web analytics, email marketing, opt-outs & many more. Read on to learn how to prepare your business for the changes the new regulation is bringing. Here you can find the rest blog posts of the series: Your Most Burning Questions About GDPR […]

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GDPR FAQ: Your Most Burning Questions About GDPR Answered. Part 1/3

Published: February 7, 2018 Updated: August 2, 2018 Author Category Data Privacy & Security, GDPR

The rest blog posts of the series can be found here: Your Most Burning Questions About GDPR Answered. Part 2/3 Your Most Burning Questions About GDPR Answered. Part 3/3 Recent studies investigating readiness for GDPR are not optimistic. A survey published in November 2017 by cloud security firm HyTrust showed that only 22% of US […]

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PII, Personal Data, or Both: A Helpful Cheat Sheet

Published: January 25, 2018 Updated: October 25, 2018 Author Category Data Privacy & Security, GDPR

Personal data, PII… At the first glance, both terms sound pretty similar. However, they are not exactly the same thing. Our cheat sheet will help you wrap your head around the similarities and dissimilarities between them. Many organizations are now starting their journey towards GDPR compliance. Or at least they should be, considering that the […]

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What Is PII, non-PII, and Personal Data? [UPDATE]

Published: January 5, 2018 Updated: December 6, 2018 Author , Category Data Privacy & Security

This blog post was originally published on September 7, 2016. In recent years, many people have become more concerned about their online data privacy and what companies know about them, their web history, and their personal information. While it’s true that data is collected each time a user accesses a web site, interacts with a […]

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5 Definite Advantages You Can Gain With Self-Hosted Web Analytics

Published: December 13, 2017 Updated: August 2, 2018 Author Category Analytics

If you haven’t made up your mind yet about self-hosted web analytics, it’s high time to go for it. The key arguments in favor of such a deployment are control and security, which are valuable commodities in your marketing strategy. In practice, it means that you know where your data is stored, how it’s handled […]

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