Tag

recommendations

6 results for tag: recommendations

Web Analytics for Government and the Public Sector: 5 Arguments to Consider

Published: March 5, 2018 Updated: March 14, 2019 Author Category Analytics, Government

Do government agencies know the path that leads to efficient and compliant web analytics tracking? Hopefully this is a rhetorical question. However, if it’s not, then it’s high time to find a convenient and safe way there. You can expect some bumps in the road, whether in the form of technical constraints or the challenges […]

Read more

A Quick Course in Tag Manager’s Usefulness

Published: April 19, 2017 Updated: January 15, 2019 Author Category Product Best Practices, Tag Manager, Use cases

When you hear some of the compliments tag managers get, you’d expect them to blush – if they could. “The democratizer of digital marketing”, “the most important tool in a marketer’s arsenal”, with it “web analytics become simpler and more efficient”, and the list goes on. You might think a tag manager solution is the […]

Read more

How to Transition From Piwik Community to Piwik PRO Premium Web Analytics

Published: February 24, 2017 Updated: August 24, 2018 Author Category Analytics

Piwik is undoubtedly a great open-source platform, appreciated by both individual users and organizations alike. If you are looking for a cost-effective solution that guarantees data ownership and data security, this is your way to go. It is probably the only existing open-source web analytics platform that allows full control of data, which in this […]

Read more

When Keeping Your Data in a Cloud-Hosted Web Analytics Is a Good Idea and When It Is Not

Published: January 26, 2017 Updated: June 5, 2018 Author Category Analytics

For every business operating online the choice of a web analytics solution is a crucial one. In selecting a web analytics you need to take its accuracy, reliability, and costs into account. The wide variety of available web analytics solutions does not help you solve this dilemma, either. In this blog post we want to […]

Read more

3 Simple Use Cases To Do More With a DMP

Published: September 26, 2016 Updated: April 8, 2019 Author Category Data Management

The power of a Data Management Platform (DMP) is based on creating specific audience segments and activating data about those audiences in the right way. All this sounds ideal in theory, but what about real-life examples? In the following post we have decided to show you a couple of simple examples which hopefully will give […]

Read more

5 Actionable Recommendations to Help You Deal With the Consequences of Safe Harbor

Published: November 5, 2015 Updated: February 5, 2018 Author Category Analytics, Data Privacy & Security

The renouncement of the Safe Harbor agreement means that every company serving European customers now needs to reassess its data practices. How should you tackle the upcoming changes? Dr. Carsten Ulbricht, a lawyer and partner of BARTSCH Rechtsanwälte, provides sound advice on how to adjust to this new situation.

Read more