12 results for tag: segmentation

How to Compare Segments and Data Ranges in Custom Reports for Better Analytics Insights

Published: February 25, 2019 Updated: April 17, 2019 Author , Category Custom Reports, Use cases

With analytics software at hand, marketers are well equipped to devise their tactics and make an informed decision. However, having a great tool is not enough: they key is to get the most out of it to make it work for your specific needs. In today’s post we’ll walk you through using Custom Reports for […]

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How To Build a Segmented Funnel You Can Be Proud Of

Published: November 21, 2018 Updated: January 16, 2019 Author , Category Analytics, Use cases

Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]

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Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey

Published: November 14, 2018 Updated: June 7, 2019 Author , Category Analytics, Use cases

Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, […]

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Product Analytics 101: A Beginner’s Guide

Published: July 2, 2018 Updated: June 18, 2019 Author Category Analytics

Statista estimates that the Apple App Store now contains over 2.2 million applications, and there are almost as many in the Google App Store. However, users typically use just 9 apps on a daily basis. This means that app stores are filled with apps that don’t attract users’ interest. There are plenty of reasons for […]

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How to Successfully Incorporate Analytics Into Your Growth Marketing Process

Published: June 20, 2018 Updated: November 14, 2018 Author Category Analytics

Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth […]

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Exit Intent Pop-Ups: Ins and Outs Of Keeping Visitors On Your Site

Published: January 29, 2018 Updated: April 8, 2019 Author Category Conversion Optimization, Personalization

Exit intent pop-ups: friend or foe? There’s no straightforward answer, as everything depends on your strategy. These small message windows generate controversy for their negative impact on user experience. That said, their ubiquitous presence in the digital world implies that they do provide us with real benefits, namely conversion optimization. The truth is, more and […]

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A Simple Segmentation Framework to Leverage Your Web Analytics Data

Published: January 13, 2017 Updated: August 2, 2018 Author Category Analytics, Conversion Optimization

“It is a capital mistake to theorize before one has data,” as Sherlock Holmes put it. We live in times when a deficit of data is no longer a problem. On the contrary, the abundance of data may feel like information overload and does not necessarily translate into actionable knowledge. Aggregate data is neutral and […]

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Segmentation Methods in a DMP: Live or Fixed?

Published: October 17, 2016 Updated: April 27, 2018 Author Category Data Management

A Data Management Platform (DMP) wouldn’t be much without audience segmentation. In fact it wouldn’t be able to help marketers and advertisers much at all. The same goes for the data you want to use for your marketing efforts – without breaking it up into actionable pieces, you won’t accomplish much.

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How Does Audience Segmentation in a DMP Work?

Published: October 4, 2016 Updated: August 23, 2018 Author Category Data Management

To some people a data management platform (DMP) can seem a bit boring. Maybe it’s because the term “management” is so general that it ends up sounding a bit bland, a bit too open-ended. The same could be said of “managing” a fast food restaurant or “managing” a baseball team – the word “manage” just […]

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ABC of segmentation in Piwik PRO

Published: August 29, 2016 Updated: February 12, 2019 Author Category Product Best Practices

There is nothing as important as segmentation. You have probably heard that a billion times, and for good reason. The thing is that most reporting is presented in aggregated form, by default. Aggregated data suggests that every visitor delivers the same value. This is false. There are different types of visitors entering your website. They […]

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