Single Customer View (SCV)

5 results for tag: Single Customer View (SCV)

ID Graph: What Is It and How Can It Benefit Cross-Device Tracking?

Published: June 26, 2018 Updated: April 8, 2019 Author Category Analytics, Data Management

Modern marketing is a complex multichannel and multi-device world. On average, 40% of adult users use more than one device to connect to the Internet. This offers more paths for customer engagement, more ways of making purchases, and more chances to gather data – a myriad of possibilities for both advertisers and customers. At the […]

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Customer Data Platform: What Is It and How Does It Work?

Published: December 19, 2017 Updated: May 27, 2019 Author Category Conversion Optimization, Data Management

Wondering about the hype around Customer Data Platforms? Read this blog post and learn why this technology is generating so much buzz. With the amount of information modern marketing tools gather, specialists often feel lost trying to make sense out of it. What’s more, the number of technologies used by marketing departments is rocketing up. […]

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Single Customer View (SCV): What is it and How Does it Work?

Published: December 14, 2017 Updated: November 13, 2018 Author Category Analytics, Personalization

If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]

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4 Burning Reasons to Choose a Self-Hosted DMP

Published: September 5, 2016 Updated: May 9, 2018 Author Category Data Management

Data management platforms (DMPs) are great, right? Right. Cloud-based applications are great too, right? Right. So a cloud-hosted DMP, is perfect, right? Not so fast. The reasons that cloud computing or software-as-a-service (SaaS) – in its various and sundry forms – has become immensely popular are well documented. Rapid adoption, low maintenance costs, easy scalability […]

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How do you build a Single Customer View platform?

Published: August 29, 2016 Updated: November 13, 2018 Author Category Data Management

Got too much data? Don’t know how to use it? You need a Single Customer View platform. Sound familiar? Probably – since the idea of having SCV capabilities is all the rage these days. But is it just a buzzword, and if not, how exactly does it work? In other words, how do you go […]

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