Data-Driven Marketing

Data-driven marketing (or data-based marketing) is an approach designed to collect and interpret data in order to make strategic marketing decisions based on these interpretations.

Data-driven marketing allows campaigns to be more targeted and effective.

Clear and actionable reports with ready to use insights are needed for a data-driven marketing approach.

More about the Data-Driven Marketing on Piwik PRO Blog:

7 Steps to Make Data-Based Decisions with Web Analytics

Improve Consumer Experience in Healthcare with Analytics and Personalization: 3 Powerful Use Cases

By Karolina Lubowicka, Karolina Matuszewska in Healthcare

We believe that successfully enhancing patients' digital journey depends on understanding their preferences. That’s why it's crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]

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Piwik PRO Signs an Open Letter Advocating for a Tighter ePrivacy Regulation

By Maciej Zawadziński, Karolina Lubowicka in Data Privacy & Security, News & Releases

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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