Data-Driven Marketing

Data-driven marketing (or data-based marketing) is an approach designed to collect and interpret data in order to make strategic marketing decisions based on these interpretations.

Data-driven marketing allows campaigns to be more targeted and effective.

Clear and actionable reports with ready to use insights are needed for a data-driven marketing approach.

More about the Data-Driven Marketing on Piwik PRO Blog:

7 Steps to Make Data-Based Decisions with Web Analytics

Data Privacy Laws in the United States and How They Affect Your Business

By Peter Curac-Dahl in Data Privacy & Security

Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]

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The CJEU Sheds More Light on Trackers and Consent Requirements

By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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