Data-Driven Marketing

Data-driven marketing (or data-based marketing) is an approach designed to collect and interpret data in order to make strategic marketing decisions based on these interpretations.

Data-driven marketing allows campaigns to be more targeted and effective.

Clear and actionable reports with ready to use insights are needed for a data-driven marketing approach.

More about the Data-Driven Marketing on Piwik PRO Blog:

7 Steps to Make Data-Based Decisions with Web Analytics

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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