Tag Manager Variables

Variables in Piwik PRO Tag Manager provide flexibility and dynamic customization possibilities that make your tagging lean, efficient, and performance-driven.

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Why do I need variables for tag management?

Why do I need variables for tag management?

Piwik PRO Tag Manager provides a wide range of built-in variables , while also supporting the use of custom JavaScript variables. Variables are used both in conjunction with triggers and tags. With triggers, they are used to define filters that specify when a particular action should be executed. In tags, variables are used to capture dynamic values.

Built-In Variables

Built-In Variables

Piwik PRO Tag Manager supports several categories of variables and even more variable templates including: URL, Cookie, Document, Data Layer, Constant, Random Number. Using these variables, it is possible to create the most commonly needed tags and triggers.

Custom Javascript Variables

Custom Javascript Variables

Custom variables provide you with additional options to suit your specific requirements. Use them to run arbitrary JavaScript on a page by creating a script context, which allows you to call out other variables using the appropriate syntax.

Campaign Parameters & Mobile-based Triggers

Campaign Parameters & Mobile-based Triggers

Among the many Piwik PRO Tag manager conditions two are unique. Use mobile-based conditions to implement your triggers work only for mobile, tablet or desktop users. With campaign-based conditions your triggers are applied based only on specific campaign parameters.

Endless Customization

Endless Customization

No matter how specific your needs for triggers, Piwik PRO Tag Manager can handle it. Use any DOM element or user-based action to create a custom trigger or condition. Use regular expressions and logical sequences to achieve exactly the results you want.

A full featured tag management system

Instead of having to put up with long delays and rely on IT support, deploy exactly the tags you need, when you need them all by yourselfs and get the insights you require to make the data-driven decisions.

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Enrich triggers & conditions

Use variables to define the exact parameters such as: Page URL, Referrer and Page Path – for the triggers and conditions you need to deploy your tags.

Customize your analytics

Align your site or application and your analytics by adding custom variables based on specific indentificators so that your tags, triggers and conditions reflect your configuration.

Build templates

Make your life easier by incorporating your most-used variables into the templates you want to make tag creation quick and easy.

Get in touch & see how Piwik PRO Tag Manager can save you time & money!

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