Device digital fingerprint tracking in the post-GDPR era

Device fingerprint tracking in the post-GDPR Era

GDPR, which took effect on 25 May 2018, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is … Continue reading Device fingerprint tracking in the post-GDPR Era

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