Make the right decisions with complete data about your web, app and campaign performance
Integrate your marketing data, understand what works, and take action to drive better results – all with one analytics and data activation platform
Get four times more analytics data¹
Go beyond limited insights. Choose a platform that avoids data cardinality and thresholding, and provides methods for anonymous data collection based on full website traffic. Make confident decisions with complete data collected under top privacy standards.
Don’t stop at insights, take instant actions to improve your results
Ensure every dollar you spend contributes to revenue. Integrate and activate data from any touchpoint with a native customer data platform. Enhance ad targeting and provide personalized experiences to boost acquisition, engagement and prevent churn.
Make the switch easy for all your teams and stakeholders
Get started quickly thanks to a straightforward setup, tag migration and user-friendly interface. Easily share important insights with your teams, keep track of your goals, and report on your performance.
What you can do with Piwik PRO
Watch the Piwik PRO Analytics Suite overview (2:24)Reliable data at scale
Get complete and accurate data thanks to: unsampled and raw data, full data control, dedicated technical support and more. Use Tag Manager for more flexibility and Consent Manager for more control over data privacy.
Complete user experience data
Track post-login areas, integrate with visualization and BI tools, create targeted ad campaigns, and more. Keep your users’ data safe with a complete set of privacy and security features.
More control, less effort
Quickly create, test and deploy tags from customizable templates. Coordinate tag behavior with Analytics, Customer Data Platform and Consent Manager to fit any data collection approach.
Boost sales, adoption, and acquisition with the right data
Understand who your customers are and how they interact with you across channels. Act on these insights to provide a personalized customer experience and optimize your campaigns. Respect user privacy every step of the way.
Meet your analytics & privacy needs
Get more data from more sources thanks to Piwik PRO’s flexible data privacy capabilities. Comply with regulations all over the world, such as GDPR in the EU, LGPD in Brazil and CCPA in the US.
What our customers say
Rochester Regional Health boosts its campaign and content performance with privacy-compliant insights gathered with Piwik PRO.
“Piwik PRO lived up to our expectations. It is a great product, and I appreciate using it. It allows us to continue tracking the analytics in a privacy-friendly and familiar way, which was one of the factors that led us to choose this platform.”
Tyler Pierce
Manager, Digital Engagement at Rochester Regional Health
DKMS, an international non-profit organization, optimizes online campaigns and donor registration funnels with GDPR-compliant analytics.
“The general feel of the platform quickly convinced us to use Piwik PRO. After some demo sessions, we got really comfortable with the platform. It was similar to what we’ve known from Google Analytics and, as we looked deeper, we discovered everything we were looking for – in-depth UTM tracking, an easy-to-use Tag Manager, Consent Manager, and all the types of reports we needed. We knew we would be able to introduce Piwik PRO in all our entities without any big issues.”
Kay Beutling
Digital Project Manager at DKMS
The ecommerce advertising platform Shopping24 optimizes its website’s performance with Piwik PRO.
“One of the strengths of Piwik PRO is the complete package of Analytics, Tag Manager, and Consent Manager. It’s so easy to work with. The standard reports provide excellent insight into the website’s performance, and we plan to dive even deeper into custom reports soon. The second strength is speed. Before Piwik PRO, I often had to wait longer when working with Analytics.”
Nicolas Haase
Web Development at Shopping24 Commerce Network
ICTRecht, a legal firm based in the Netherlands and Belgium, finds a privacy-focused analytics partner and valuable marketing insights in Piwik PRO.
“Piwik PRO’s helped us ensure GDPR compliance of our marketing setup. Their guidance and assistance in removing insecure third-party integrations was crucial. With their help, we confidently navigated the complexities, ensuring every aspect met privacy standards.”
Emke De Vries
Online Marketer at ICTRecht
Greiner AG uses Piwik PRO Analytics to see important details of how employees use the intranet, details they couldn’t get with built-in analytics.
“Thanks to Piwik PRO Intranet Analytics we can manage our internal content more effectively and find areas that need improvement. It helps us identify the most engaged employees, so we can make the most of their potential and show appropriate recognition for their actions. We’re very satisfied with the product and our cooperation with Piwik PRO.“
Philipp Kirchmeir
IT Application Consultant at Greiner AG
SVC, operator of an electronic administration platform for the Austrian social security system, achieved a 12.8% increase in service quality with data-based optimization of the user experience.
“Our core goal is to optimize and increase the user experience based on data. Piwik PRO Analytics Suite combines all the necessary features to achieve this goal. From the analysis and evaluation of channels to target group segmentation and planning of suitable content, we now have a solution with which we can implement everything“.
Gerold Brauchart
ESV Project Management at SVC
Piwik PRO blog
Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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Unlocking the potential of digital analytics in finance and banking
Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors.
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How can server-side tracking help your business?
Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…
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How to use raw data in web analytics
Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…
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