Collect, analyze and activate your web & app data with ease

A flexible analytics suite for marketers and analysts that lets you respect user privacy every step of the way

Analytics for web & mobile

Analytics for product teams

Tag management

Data activation

Privacy compliance

Reliable data at scale

Get complete and accurate data thanks to: unsampled and raw data, full data control, dedicated technical support and more. Use Tag Manager for more flexibility and Consent Manager for more control over data privacy.

Complete user experience data

Track post-login areas, integrate with visualization and BI tools, create targeted ad campaigns, and more. Keep your users’ data safe with a complete set of privacy and security features.

More control, less effort

Quickly create, test and deploy tags from customizable templates. Coordinate tag behavior with Analytics, Customer Data Platform and Consent Manager to fit any data collection approach.

Boost sales, adoption, and acquisition with the right data

Understand who your customers are and how they interact with you across channels. Act on these insights to provide a personalized customer experience and optimize your campaigns. Respect user privacy every step of the way.

Meet your analytics & privacy needs

Get more data from more sources thanks to Piwik PRO’s flexible data privacy capabilities. Comply with regulations all over the world, such as GDPR in the EU, LGPD in Brazil and CCPA in the US.

What our customers say

Rochester Regional Health boosts its campaign and content performance with privacy-compliant insights gathered with Piwik PRO.

“Piwik PRO lived up to our expectations. It is a great product, and I appreciate using it. It allows us to continue tracking the analytics in a privacy-friendly and familiar way, which was one of the factors that led us to choose this platform.”

Tyler Pierce

Manager, Digital Engagement at Rochester Regional Health

DKMS, an international non-profit organization, optimizes online campaigns and donor registration funnels with GDPR-compliant analytics.

“The general feel of the platform quickly convinced us to use Piwik PRO. After some demo sessions, we got really comfortable with the platform. It was similar to what we’ve known from Google Analytics and, as we looked deeper, we discovered everything we were looking for – in-depth UTM tracking, an easy-to-use Tag Manager, Consent Manager, and all the types of reports we needed. We knew we would be able to introduce Piwik PRO in all our entities without any big issues.”

Kay Beutling

Digital Project Manager at DKMS

The ecommerce advertising platform Shopping24 optimizes its website’s performance with Piwik PRO.

“One of the strengths of Piwik PRO is the complete package of Analytics, Tag Manager, and Consent Manager. It’s so easy to work with. The standard reports provide excellent insight into the website’s performance, and we plan to dive even deeper into custom reports soon. The second strength is speed. Before Piwik PRO, I often had to wait longer when working with Analytics.”

Nicolas Haase

Web Development at Shopping24 Commerce Network

ICTRecht, a legal firm based in the Netherlands and Belgium, finds a privacy-focused analytics partner and valuable marketing insights in Piwik PRO.

“Piwik PRO’s helped us ensure GDPR compliance of our marketing setup. Their guidance and assistance in removing insecure third-party integrations was crucial. With their help, we confidently navigated the complexities, ensuring every aspect met privacy standards.”

Emke De Vries

Online Marketer at ICTRecht

Greiner AG uses Piwik PRO Analytics to see important details of how employees use the intranet, details they couldn’t get with built-in analytics.

Thanks to Piwik PRO Intranet Analytics we can manage our internal content more effectively and find areas that need improvement. It helps us identify the most engaged employees, so we can make the most of their potential and show appropriate recognition for their actions. We’re very satisfied with the product and our cooperation with Piwik PRO.

Philipp Kirchmeir

IT Application Consultant at Greiner AG

SVC, operator of an electronic administration platform for the Austrian social security system, achieved a 12.8% increase in service quality with data-based optimization of the user experience.

Our core goal is to optimize and increase the user experience based on data. Piwik PRO Analytics Suite combines all the necessary features to achieve this goal. From the analysis and evaluation of channels to target group segmentation and planning of suitable content, we now have a solution with which we can implement everything.

Gerold Brauchart

ESV Project Management at SVC

Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

  • How can server-side tracking help your business?

    Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…

    Read more

  • How to use raw data in web analytics

    Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…

    Read more

  • Google Analytics 4 (GA4) problems: The state of GA4 4 months after UA sunset

    After numerous delays, the complete shutdown of Universal Analytics finally took place on July 1st, 2024, forcing users to swiftly transition to Google Analytics 4 to maintain data access and measurement capabilities. However, Google Analytics 4 (GA4) employs an entirely different measurement model than Universal Analytics. Although GA4 offers new features and approaches, a range…

    Read more

Discover what we can do for your organization

We’re here to answer all your questions!