Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, … Continue reading Funnels based on behavioral segmentation: a little-known way to map the entire customer journey