Piwik PRO vs. Adobe Analytics
We’ve placed Piwik PRO and Adobe Analytics side-by-side for you to see the key differences between them and decide what’s your best bet. See how they differ regarding analytics capabilities, data privacy, and customer care.
Important note: For more details about the available plans, visit our pricing page.
| Adobe Analytics | Piwik PRO Business | Piwik PRO Enterprise |
|---|
Analytics – data collection flexibility
| Web and mobile app analytics |  | | |
| Custom dimensions | | | |
| Limit of properties/websites | unlimited | 20 | unlimited |
Mobile SDKs and app support
| Android – Java | | | |
| Android – Kotlin | | | |
| iOS – Swift | | | |
| iOS – Objective-C | | | |
| Flutter | | | |
| React Native | | | |
| SPA – Single Page Application | | | |
| PWA – Progressive Web Apps | | | |
| AMP – Accelerated Mobile Pages | | | |
Data processing & connectivity
| Data freshness | 45 – 120 min | ~30 min | ~30 min |
| Data sampling | none, except for selected Audience Manager reports | none by default. can be enabled for high-traffic properties to improve reports load time | none by default. can be enabled for high-traffic properties to improve reports load time |
| Access to raw data | API, CSV, Data Warehouse, Data Feeds, Tableau Data Extract | API, Tableau connector | API, BigQuery, CSV export, Tableau connector |
| Access to historical raw data | | | |
| Data retention | 25 months | 25 months | 25 months or more (depending on your configuration or contract) |
| BigQuery raw data export | via Data Feed |  | |
| Reporting API | | | |
| Integrations with popular BI and data visualization software (e.g. Tableau, Power BI) | | | |
Reporting features
| Standard reporting | Reports & Analytics will be sunsetted in December 2023 | rich set of standard reports | rich set of standard reports |
| Regular expressions in filters, segments & groupings | | | |
| Live traffic/live map | | | |
| Consent reports | | | |
| Heatmap/clickmap/scrollmap report | | | |
| Retention reports (cohorts) | | | |
| Annotations | | | |
| Conversion rate | | | |
| Bounce rate metric | | | |
| Average session duration | | | |
| Custom channel grouping | | | |
| Calculated metrics | | | |
| Cross-property roll-up reporting (metasites) | | | |
| Ability to process personal data and PII (including sensitive data) | hashing recommended, sensitive PII not allowed | non-encrypted and encrypted PII allowed | non-encrypted and encrypted PII allowed |
| Legally compliant tracking of secure member areas | | | |
| Funnel reporting | | advanced | advanced |
| User flow reporting | | | |
| Detailed session log | | | |
| User-level reporting | can be set up | | |
| Technology reporting (devices, OS, browsers) | | | |
| Source/Medium report | | | |
| Landing page report | | | |
| Campaigns report | | | |
| Site speed reports | can be set up | | |
| Location report | | | |
| Site search report | | | |
| Detailed acquisition channel reporting | | | |
| Goal conversion reports | | | |
| Ecommerce tracking | | | |
| Content tracking | | | |
| Download report | can be set up | | |
| Outlink report | can be set up | | |
| Network domain and service provider dimensions | | | |
| Custom reports | | | |
| Detailed real-time reporting | | | |
| Custom dashboards | | | |
| Pie chart widget | | | |
| Bar chart widget | | | |
| Line Chart widget | | | |
| Table widget | | | |
| Counter widget | | | |
| Advanced segmentation & data filtering | | | |
| Content grouping | | | |
| Reports scheduling and distribution | |  | |
| Report alerts based on changes in metric values | | | |
| Sharing reports and dashboards with your team | | | |
Multi-channel attribution
| Predefined attribution models | | | |
| Custom attribution model | | | |
| Model comparison tool | | | |
| Conversion paths | | | |
| Path length | | | |
| Data-driven attribution | | | |
Product integrations
| BigQuery | | | |
| Google Signals | | | |
| Customer data platform | available as additional product | native integration with Piwik PRO Customer Data Platform | native integration with Piwik PRO Customer Data Platform |
| Google Search Console | | | |
| Google Ads | | | |
| Looker Studio | | | |
| Google Sheets | third-party paid extension | | |
| A/B testing | | tag templates from external tools | tag templates from external tools |
| Google Tag Manager integration (client-side and server-side) | | | |
| Shopify | | Native app available in Shopify App Store with easy setup, full-store coverage | Native app available in Shopify App Store with easy setup, full-store coverage |
Hosting options
| Cloud | | EU hosting | selected data center: Germany, the Netherlands, Sweden, France, the US or Hong Kong |
| Private cloud | | | selected data center in one of 60+ Azure regions, and Elastx servers in Sweden |
Analytics – data anonymization
| Advanced data anonymization | | | |
| Zero-identity tracking | | | |
| Out of the box anonymous and deanonymized data streams | | | |
| IP Anonymization | EMEA region | | |
| Session pseudonymization (anonymous data tracking) | | | |
Data control & privacy
| 100% data control | | | |
| Data shared with third parties | | | |
| Local data residency | | | |
| Conversion tracking without consent | | real traffic | real traffic |
| GDPR compliance | | | |
| HIPPA compliance | | | |
| PECR compliance | | | |
| TTDSG compliance | | | |
| LGPD compliance | | | |
| CCPA compliance | | | |
| Data backups and redundancy | | | |
| Integrated consent manager (with data subject requests management) | | | |
| Suitable for industries handling sensitive data: banking, governments, telecoms and healthcare | | | |
Tag Manager
| Asynchronous tag support | | | |
| Synchronous tag support | | | |
| Tag template library | | | |
| Analytics tag templates | | | |
| Custom tags | | | |
| Custom pop-ups | | | |
| Content personalization (banners, ads & HTML elements) | | | |
| Library of triggers & conditions | | | |
| Lookup tables | | | |
| Trigger groups | | coming soon | coming soon |
| Tag manager variables | | | |
| Test & debug mode | | | |
| Tag configuration import/export | | | |
| Workspaces for concurrent tagging projects | | | |
| Changelog | | | |
| Privacy features (opt-out & opt-in) | | | |
| Zero cookie load | | | |
| Adjusting fired tags to visitor’s privacy preferences | | | |
Customer care & SLA
| Self-service help center | | | |
| Community forum | | | |
| Live chat support | | | |
| Email support | | | |
| Dedicated account manager | ultimate support package only | | |
| Personalized product training and onboarding | ultimate support package only | optional add-on | |
| Analytics consulting | | optional add-on | |
| SLA 99% uptime | | | |
Data security
| Full server redundancy | | | |
| ISO 27001 certified data centers | | | |
| SOC 2 certified data centers | | | |
| ISO 27001 product | | | |
| SOC 2 Type II product | | | |
| HIPAA attested | | | |
| External security audits | | | |
| SAML integration | | | |
| User access management | | | |
| Number of user accounts | no limits | no limits | no limits |