Collect, analyze and activate your web & app data with ease
A flexible analytics suite for marketers and analysts that lets you respect user privacy every step of the way
Modern analytics made simple
Use a product ready to meet the needs of all your teams thanks to an intuitive interface, built-in and custom reporting, real-time dashboards, a high-performing backend and access to raw data.
Freedom to connect and integrate your data
Break free from vendor lock-in. With Piwik PRO Analytics Suite, you truly control your analytics data and decide how to use it, where to send it and what tools to share it with.
Privacy compliance with the tick of a box
Make your data collection compliant from the start with predefined settings for GDPR, HIPAA, TTDSG/TDDDG and more. Get the full customer journey thanks to our privacy features, such as data anonymization.
What you can do with Piwik PRO
Reliable data at scale
Get complete and accurate data thanks to: unsampled and raw data, full data control, dedicated technical support and more. Use Tag Manager for more flexibility and Consent Manager for more control over data privacy.
Complete user experience data
Track post-login areas, integrate with visualization and BI tools, create targeted ad campaigns, and more. Keep your users’ data safe with a complete set of privacy and security features.
More control, less effort
Quickly create, test and deploy tags from customizable templates. Coordinate tag behavior with Analytics, Customer Data Platform and Consent Manager to fit any data collection approach.
Boost sales, adoption, and acquisition with the right data
Understand who your customers are and how they interact with you across channels. Act on these insights to provide a personalized customer experience and optimize your campaigns. Respect user privacy every step of the way.
Meet your analytics & privacy needs
Get more data from more sources thanks to Piwik PRO’s flexible data privacy capabilities. Comply with regulations all over the world, such as GDPR in the EU, LGPD in Brazil and CCPA in the US.
What our customers say
Piwik PRO blog
Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
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Google Analytics 4 (GA4) problems: The state of GA4 4 months after UA sunset
After numerous delays, the complete shutdown of Universal Analytics finally took place on July 1st, 2024, forcing users to swiftly transition to Google Analytics 4 to maintain data access and measurement capabilities. However, Google Analytics 4 (GA4) employs an entirely different measurement model than Universal Analytics. Although GA4 offers new features and approaches, a range…
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How do Google’s Enhanced Conversions and Meta’s Advanced Matching impact analytics
Privacy regulations such as GDPR and CCPA have significantly changed how companies can track and measure user interactions online. Additionally, the rise of adblockers and browser tracking restrictions limit the use of third-party cookies on the web. Users are blocking and deleting cookies due to a lack of trust in the AdTech industry and what…
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The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics
On June 20, 2024, a US district court ruled in favor of the American Hospital Association’s (AHA) lawsuit against the Department of Health and Human Services (HHS) bulletin on using online tracking technologies, declaring it beyond agency authority. The 2022 bulletin sought to inform entities regulated under HIPAA of their obligations concerning the use of…
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