Collect, analyze and activate your web & app data with ease

A flexible analytics suite for marketers and analysts that lets you respect user privacy every step of the way

Modern analytics made simple

Use a product ready to meet the needs of all your teams thanks to an intuitive interface, built-in and custom reporting, a high-performing backend and access to raw data.

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Freedom to connect and integrate your data

Break free from vendor lock-in. With Piwik PRO Analytics Suite, you truly control your analytics data and decide how to use it, where to send it and what tools to share it with.

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Privacy compliance with the tick of a box

Make your data collection compliant from the start with predefined settings for GDPR, HIPAA, TTDSG/TDDDG and more. Get the full customer journey thanks to our privacy features, such as data anonymization.

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We make sure our users know the platform and feel comfortable using it, with every pricing plan. See what kind of training and support you can count on with Piwik PRO Core and Enterprise.
  • Analytics for web & mobile
  • Analytics for product teams
  • Tag management
  • Data activation
  • Privacy compliance

Reliable data at scale

Get complete and accurate data thanks to: unsampled and raw data, full data control, dedicated technical support and more. Use Tag Manager for more flexibility and Consent Manager for more control over data privacy.

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Analytics for web & mobile - User flow

Complete user experience data

Track post-login areas, integrate with visualization and BI tools, create targeted ad campaigns, and more. Keep your users’ data safe with a complete set of privacy and security features.

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Analytics for product teams - Core report

More control, less effort

Quickly create, test and deploy tags from customizable templates. Coordinate tag behavior with Analytics, Customer Data Platform and Consent Manager to fit any data collection approach.

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Tag management - Tag

Boost sales, adoption, and acquisition with the right data

Understand who your customers are and how they interact with you across channels. Act on these insights to provide a personalized customer experience and optimize your campaigns. Respect user privacy every step of the way.

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Data activation

Meet your analytics & privacy needs

Get more data from more sources thanks to Piwik PRO’s flexible data privacy capabilities. Comply with regulations all over the world, such as GDPR in the EU, LGPD in Brazil and CCPA in the US.

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Privacy compliance - Conser Manager Insights

What our customers say

Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

June 11, 2024

25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind

In the late 1990s, the recognition of the internet's commercial potential marked a significant shift into the era of digital analytics. This transition not only reshaped approaches to data but also underscored the importance of privacy as a crucial element of modern analytics.Brian Clifton, a renowned digital analytics and privacy expert, takes a trip down […]

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June 11, 2024

Piwik PRO is a PIPEDA-compliant analytics vendor

The growing global trend for strong data protection laws is changing how organizations gather and use data. With privacy-focused product features and organizational processes, Piwik PRO is able to support companies in meeting the requirements of GDPR, HIPAA and many others. One of the regulations that Piwik PRO helps organizations comply with is the Personal Information […]

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June 10, 2024

How to optimize Google Ads campaigns with Piwik PRO Analytics Suite

Google Ads offers great reach and impressive ROI, but successful campaigns require careful optimization and continuous refinement. Supplementing the data from Google Ads with analysis tools such as Piwik PRO enables an iterative approach to campaign optimization. Piwik PRO Analytics provides detailed insights into campaign performance, including metrics such as sessions, bounce rate, goal conversions, […]

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