HIPAA-compliant analytics suite: Collect and activate patient data for better marketing results
Unlock healthcare marketing insights to optimize digital patient experience and maximize campaign effectiveness while maintaining full data security
HIPAA compliance
Partner with a HIPAA-certified vendor and safeguard your patients’ sensitive health information by signing a customized business associate agreement (BAA). Ensure the highest security levels with encryption, HIPAA-compliant hosting, secure backup storage, data anonymization and more.
Access to actionable data
Access easy-to-use marketing dashboards and reports to optimize patient journeys and increase engagement. Gain a comprehensive understanding of patient behavior and needs and tailor your marketing strategy to improve the results.
All-in-one analytics platform
Utilize a single platform that includes Analytics, Tag Manager, Consent Manager, and CDP to collect, analyze, and activate patient data. Integrate Piwik PRO with other tools in your data ecosystem, including Google products, server-side tagging, CRMs, and more.
What you can do with Piwik PRO
Let’s dive into HIPAA and its importance for healthcare marketers (9:19)Complete and accurate data
Get an in-depth understanding of patient behavior with advanced analytics features inside a user-friendly platform. Make the most of our customizable reports, dashboards and integrations while remaining compliant.
Secure healthcare marketing
Find out how to access valuable marketing insights while respecting patient privacy. Achieve HIPAA compliance with a signed BAA and enhanced security measures.
Better control over marketing tools
Use our native integration with Tag Manager to gain greater flexibility in making your analytics setup HIPAA-compliant. Adjust tag behavior to fit a secure data collection approach.
Improve patient acquisition & engagement
Act on your insights and respond to your patients’ needs with our HIPAA-compliant Customer Data Platform. Activate data to provide personalized experiences and enhance patient care.
Reliable server-side data collection
Get greater control and flexibility in your setup and enhance data privacy with server-side tagging. Choose between server-side Google Tag Manager, Jentis, Stape, or TAGGRS.
Piwik PRO helps healthcare organizations:
Enhance marketing effectiveness
Get a complete view of your patients’ journeys and act on the collected data to optimize your marketing budget and boost sales.
Optimize conversion rates and ROI
Refine audience targeting and messaging to better resonate with users and improve the performance of your ad campaigns.
Boost patient engagement
Personalize patient experiences and deliver meaningful recommendations through targeted email campaigns and on-site personalization.
What our customers say
“Piwik PRO felt familiar with both the UI and metrics. It has a low learning curve due to its similarity to Google Analytics, and we wanted to continue tracking all of the information we historically wished to capture in a HIPAA-compliant and easy way. We considered the price point, familiarity, capabilities, and functionality. The combination of all these factors led us to choose Piwik PRO. There wasn’t any other option on the market that allowed us to capture all the data we wanted and ensure it was HIPAA-compliant”
Tyler Pierce
Manager, Digital Engagement at Rochester Regional Health
“As part of our marketing objectives to drive patient referrals, we partnered with Piwik PRO to gain valuable insights into the user experience on our referral web pages and the referral process. After enhancing our on-page content, we saw a remarkable 215% increase in page views and a 79% drop in bounce rates, resulting in a 40% rise in online referrals. We have created more engaging content that is easier to navigate, making our website a better patient-centered referral experience.”
Kelsey Harris
Web Strategist at Shepherd Center
“With Piwik PRO anonymous tracking, we got more traffic and more accurate data on where people are coming from. For example, before implementing anonymous tracking, Piwik PRO reported a similar number of sessions to GA4. After the change, Piwik PRO reports almost three times as many! For the first time in five years, our client has numbers and metrics they understand and can report. Our B2B client is happy with how everything was collected and implemented, where the data is being stored, and how it’s stored.”
Mikko Piippo
Consultant at Hopkins
Blog posts on HIPAA compliance in analytics
Learn how to collect and process patient data online, what security measures to apply across your organization and tech, and how to choose a HIPAA-compliant analytics vendor.
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Is Google Analytics HIPAA-compliant?
If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…
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The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics
On June 20, 2024, a US district court ruled in favor of the American Hospital Association’s (AHA) lawsuit against the Department of Health and Human Services (HHS) bulletin on using online tracking technologies, declaring it beyond agency authority. The 2022 bulletin sought to inform entities regulated under HIPAA of their obligations concerning the use of…
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A review of HIPAA-compliant analytics platforms
As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…
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