Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

Gerhard Kürner: The marketing of the future will work on first-party data

September 28, 2021

Gerhard Kürner: The marketing of the future will work on first-party data

Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future?  Gerhard Kürner: In the past, the customer journey was often just a  theoretical value that wasn’t verifiable. With the increasing number of digital […]

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Compare 7 free web analytics platforms (product analytics included)

September 27, 2021

Compare 7 free web analytics platforms (product analytics included)

Download the full 65-point comparison table here (direct link, no form to fill out). We’ll walk through the highlights in this article, but the full table provides a valuable overview of the products we’re comparing. Why use a free web analytics platform? Free web analytics platforms are limited. To get the price down to zero, […]

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Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available

September 22, 2021

Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available

We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.The bad news is that we’ve also still seen large players in AdTech, MarTech and analytics routinely ignore […]

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Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

September 21, 2021

Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

Maciej Zawadziński: Privacy organization ‘noyb’ recently approached over 500 companies with complaints about violations of the GDPR compliance of their websites’ cookie banners. When they followed up on the problem, some companies fixed violations. Still 82% of all websites had remaining issues. It seems noyb’s complaints have motivated companies to act. But why are they […]

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Lisette Meij: GDPR compliance is a competitive advantage

September 14, 2021

Lisette Meij: GDPR compliance is a competitive advantage

Maciej Zawadziński: Often data-driven organizations see privacy compliance as an obstacle. Why is that?  Lisette Meij: Organizations often feel that there is a lot they cannot do with data because of privacy laws. Or they have the feeling that there is a lot of extra work involved in being compliant. “It’s probably not allowed because […]

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Sergio Jiménez: Pandemic was the moment of truth for governments' digitization

September 7, 2021

Sergio Jiménez: Pandemic was the moment of truth for governments’ digitization

Maciej Zawadziński: How would you define modern citizens? What differentiates them from the kinds of citizens that preceded them? What do modern citizens expect from interactions with the public sector? Sergio Jiménez: Current citizens are the fruit of a 30 or 40 year-long process. We can’t understand them without a reference to the early 80s […]

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Rotem Dar: Google has, on average, more access to personal information than any other company on the globe

August 31, 2021

Rotem Dar: Google has, on average, more access to personal information than any other company on the globe

Maciej Zawadziński: Google labeled FLoC as “privacy-friendly”. But privacy and tech experts say otherwise. Some even state that FLoC is actually worse than cookies. With so much opposition, how did Google conclude that FLoC can protect privacy? Rotem Dar: As Google and its Chrome team plan to depreciate third-party cookies, the implied assumption behind FLoC […]

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Everything you need to know about cookie consent in the EU

August 26, 2021

Everything you need to know about cookie consent in the EU

We Europeans love cookies. There is Italian cantuccini, German lebkuchen, French navette and Dutch stroopwafels. But love only goes so far. A type of cookie we’re not a fan of is the digital cookie. Cookies on the internet are used to remember our preferences or track us across the World Wide Web. This can have […]

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You don't have to sign a business associate agreement (BAA) with your web analytics vendor to be HIPAA-compliant

August 25, 2021

You don’t have to sign a business associate agreement (BAA) with your web analytics vendor to be HIPAA-compliant

Are you having trouble with convincing your web analytics vendor to sign a business associate agreement (BAA)? Don’t worry. There’s a way to use web analytics without a BAA in your hand. In this blog post, we’ll show you how to make it happen.Before we proceed to our main topic, let’s take one step back […]

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Fleur Boesenkool & Niels Dekker: Great public sector websites give visitors a peace of mind

August 17, 2021

Fleur Boesenkool & Niels Dekker: Great public sector websites give visitors a peace of mind

Maciej Zawadziński: You work with both commercial customers and the public sector. Do you see any differences between how organizations from the sectors build their websites? Niels Dekker: What I like about public sector websites is that they give the visitor peace of mind. I always advise to embrace this feeling when optimizing a website. […]

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