August 9, 2022
Piwik PRO Core vs. Universal Analytics & Google Analytics 4
Choosing the right data analytics platform is challenging, as no single tool fits every need. See how Piwik PRO Analytics Suite fares against Universal Analytics and Google Analytics 4. We present the essential features of all products, explaining in detail their significance from a legal, technical and practical point of view. We also explain why […]
Read moreJuly 27, 2022
Mikołaj Otmianowski: Awareness of GDPR in Poland is very high. The challenge is in its practical application.
Maciej Zawadziński: Complying with the requirements of GDPR can be quite challenging. In your opinion, how are Polish companies doing in that area in general? And how are they doing when looking only at digital marketing?Mikołaj Otmianowski, Legal Counsel and vice president at DAPR: I think awareness of GDPR in Poland is very high. The challenge […]
Read moreJuly 25, 2022
The comparison of leading enterprise web analytics platforms: which solution will be right for you? [UPDATE]
Are you racking your brain to find analytics software that will match your business needs? Then we’ve got great news for you. In our freshly updated comparison, you’ll find 5 of the most popular analytics solutions side-by-side for you to see the key differences between them and decide what’s your best pick.
Read moreJune 30, 2022
First-party data: The future of digital marketing
Unless you have been living under a rock for the past 4 years, you’ve noticed that something has changed. Something about data privacy and the collection of user data. These changes have had profound effects on marketing campaigns and the ability to track touchpoints on the customer journey. But what’s in store for marketers and businesses looking […]
Read moreJune 8, 2022
Is Google Analytics illegal in the EU?
At the beginning of 2022, the media were full of articles with really alarming headlines: “Is Google Analytics about to be banned in the EU?”, “Is Google Analytics legal?”, “GA declared illegal!”, “Google Analytics faces EU-wide ban”.What set this off?The European Center for Digital Rights (NOYB), based on the 2020 ruling called Schrems II, filed […]
Read moreJune 7, 2022
Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection
Maciej Zawadziński: The topic of online privacy is broadly discussed on both sides of the Atlantic. But do the US and the EU understand this notion in the same way? Cory Underwood, Platform Engineer at Search Discovery: From a legal standpoint, they don’t. The definitions of personal data differ not only between the US and […]
Read moreMay 31, 2022
Mobile app analytics: Best practices that help you do it right
In one of our previous articles, we discussed the basics of mobile app analytics. Our guide allowed you to understand how mobile app analytics works, introduced its key metrics and goals, and presented a comparison of different mobile analytics platforms. Now, let’s move on to the next step.In this post, we present best practices that […]
Read moreMay 30, 2022
Server-side analytics tracking with first-party collector: What you need to know
For years, companies have been using multiple third-party tags and pixels to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences. Now, they’re slowly becoming a thing of the past.Ad blockers and browser restrictions such as intelligent tracking prevention (ITP) in Safari or the improved tracking […]
Read moreApril 12, 2022
Customer journey analytics 101: what it is and why it’s important for your business
Customer journey analytics helps businesses build a consistent buyer’s journey and outperform competitors. Learn how it empowers your organization.
Read moreMarch 21, 2022
Comparison of 6 free and paid mobile app analytics platforms
As a product manager or app developer, your priority should not only be to deliver an app that works well or has a nice design. You also need to understand your users in order to improve the app’s performance. That requires asking the right questions and getting insights that you can depend on. A mobile […]
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