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Guest blogging for Piwik PRO

Published: December 10, 2018 Author Category News & Releases

If you’re here, you’re most likely familiar with Piwik PRO and you appreciate the content that we produce. We’re glad you do. If you’re passionate about technology and writing, have extensive knowledge on web analytics and marketing technology, you’re a relentless researcher, love learning and communicating your expertise, we’d love to hear from you! Topics […]

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Piwik PRO & ClickHouse: How We Used It to Make Our Reports Faster and More Efficient

Published: December 6, 2018 Author Category Analytics

As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In […]

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Discover Your Landing Page Issues With Message Match Report

Published: December 3, 2018 Updated: December 4, 2018 Author , Category Use cases

Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get […]

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Anonymous Tracking: How to Do Useful Analytics Without Personal Data

Published: November 26, 2018 Updated: November 29, 2018 Author , Category Analytics, Data Privacy & Security

GDPR restrictions on the collection and use of personal data mean that many analytics users of are asking themselves: Can I do useful analytics without personal data? The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, it’s not an exaggeration to say that anonymized data […]

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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Published: November 23, 2018 Author Category Analytics, Data Privacy & Security

According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all the websites whose traffic analysis tool we can discover. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usageInfogram However, there are still many businesses which don’t want to or simply can’t afford to settle for […]

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How To Build a Segmented Funnel You Can Be Proud Of

Published: November 21, 2018 Updated: November 29, 2018 Author , Category Analytics, Use cases

Let us show you how applying segments will help you pinpoint problems ruining your funnels’s performance. Funnel visualization reports are used so often they have become an indispensable part of web analytics. It comes from the facts that: In most cases they are easy to set up and offer a decent overview on your website/app […]

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How to Find Website Conversion Problems With Cross-Device & Cross-Browser Reports

Published: November 19, 2018 Updated: December 11, 2018 Author , Category Conversion Optimization, Use cases

Imagine a visitor comes to your site because your marketing campaign has intrigued them. Then imagine they bounce off because the landing page image is too big to read on their iPhone. Or they leave because the headline is from another campaign – a copy and paste error! It can happen even at the best […]

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Funnels Based on Behavioral Segmentation: a Little-Known Way to Map the Entire Customer Journey

Published: November 14, 2018 Updated: November 30, 2018 Author , Category Analytics, Use cases

Regular, run-of-the-mill funnel reports are a quick way of finding the low-hanging fruits of conversion optimization. With these reports you can easily spot ill-performing first touchpoints and track the efficiency of your page content. Unfortunately, at the same time they’ll often provide you with a very fragmented and incomplete overview of the customer journey. Usually, […]

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Why Every Good Digital Strategy Starts with Insights

Published: November 7, 2018 Author Category Analytics, Conversion Optimization

Going Digital. We see this term more often as organizations continue to carry out their digital overhauls – all in an effort to compete with their counterparts while simultaneously keeping customers happy. Interestingly enough, a good majority of us think going digital translates to cost savings and launching fancy new websites and apps that will […]

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Predictive Customer Acquisition Platform: 4 Ways it Can Help You Win New Clients

Published: October 31, 2018 Updated: December 6, 2018 Author Category Analytics, Personalization

In this blog post we’ll show you how predictive modeling can address a multitude of problems related to customer acquisition. We’ll also talk about the ways data aggregation technologies can help you prepare your data for the task. In recent years there has been a big shift in marketers’ attention – from customer acquisition to […]

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