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[UPDATE] Enterprise Tag Manager Vendor Comparison: Which TMS Should You Choose?

Date February 16, 2018 Author , Category Product Best Practices, Tag Manager

This blog post was originally published on October 17, 2016. We invite you to read the new version of our Enterprise Tag Manager Vendor comparison. It’s even more detailed than the previous one and includes more products! There are some tag management systems which pride themselves on being an “enterprise tag manager”. They give you […]

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Join us for the Piwik PRO Conference in Rotterdam!

Date February 15, 2018 Author Category News & Releases

Our Piwik PRO Team is happy to invite you to our conference that will take place on March 15th 2018 in Rotterdam, at the Engels Conference Centre. We gathered excellent experts, that will share their knowledge in data privacy, user experience, data compliancy and digital analytics. The enrolment of the GDPR (General Data Protection Regulation) […]

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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison

Date February 13, 2018 Author Category Data Privacy & Security, Web Analytics

According to the latest statistics provided by W3Techs.com, Google Analytics is used by 82.5% of all the websites whose traffic analysis tool we can discover. This makes up 51.7% of all websites. Sounds impressive, right? Google Analytics usageInfogram However, there are still many businesses which don’t want to or simply can’t afford to settle for […]

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Your Most Burning Questions About GDPR Answered. Part 1/3

Date February 7, 2018 Author Category Data Privacy & Security, GDPR

Recent studies investigating readiness for GDPR are not optimistic. A survey published in November 2017 by cloud security firm HyTrust showed that only 22% of US organisations are concerned about GDPR and have a plan in place. You might assume that things look better in Europe, but in fact they don’t. With May 25 just […]

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Your Weekly MarTech & AdTech Digest: February Part 1

Date February 5, 2018 Author , Category News & Releases

Looking for some valuable reading material on web analytics, MarTech, AdTech and data privacy? We’ve got you covered. In this new blog post series the Piwik PRO team gathers all the news you can use in one place. Let’s begin: Nearly 80% of consumers would end brand relationship over unauthorized data usage by MarTech Today […]

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[UPDATE] How Will GDPR Affect Your Web Analytics Tracking?

Date February 1, 2018 Author Category Data Privacy & Security, GDPR, Web Analytics

This blog post was originally published on April 27, 2017. Are you wondering if the upcoming GDPR legislation will have any impact on the way you collect your web analytics data? We must warn you – it certainly will. Read our new blog post to see, what exactly is going to change and how to […]

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Piwik PRO Help Center: 4 Places to Visit When Solving Problems With Your Web Analytics Platform

Date February 1, 2018 Author Category Product Best Practices

Are you trying to learn more about our products? Or maybe you just need to find a solution to a specific problem? Either way, we’ve got something for you. This blog post is a compilation of all the important sources of information about Piwik PRO. Be sure to check them out! Piwik PRO is a […]

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Exit Intent Pop-Ups: Ins and Outs Of Keeping Visitors On Your Site

Date January 29, 2018 Author Category Content Personalization, Conversion Optimization

Exit intent pop-ups: friend or foe? There’s no straightforward answer, as everything depends on your strategy. These small message windows generate controversy for their negative impact on user experience. That said, their ubiquitous presence in the digital world implies that they do provide us with real benefits, namely conversion optimization. The truth is, more and […]

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PII, Personal Data, or Both: A Helpful Cheat Sheet

Date January 25, 2018 Author Category Data Privacy & Security, GDPR

Personal data, PII… At the first glance, both terms sound pretty similar. However, they are not exactly the same thing. Our cheat sheet will help you wrap your head around the similarities and dissimilarities between them. Many organizations are now starting their journey towards GDPR compliance. Or at least they should be, considering that the […]

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First-Party Data Marketing: 3 Powerful Use Cases

Date January 18, 2018 Author Category Content Personalization, Use cases

Read this blog post to learn how to utilize first-party data in your marketing strategy. Data is the fuel for virtually every marketing activity – from prospecting, to nurturing up through to conversions and customer retention. Every tool and platform we use collects data and tells us something about our customers and their behavior. And […]

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