Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

Published: August 19, 2019 Author , Category Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

Published: August 8, 2019 Author Category Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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Single Customer View (SCV): What is it and How Does it Work?

Published: July 30, 2019 Author , Category Data Management

If modern marketing was a car, data would be its fuel. With consumers generating huge amounts of data every day, marketers have a lot of information they can use to grasp their needs and interests. However, not every piece of data is created equal. And when it comes to personalizing the user experience and making […]

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How to Choose the Right Product Analytics Vendor

Published: July 26, 2019 Author , Category Analytics

The number of product analytics platforms available on the market can give anyone a headache. Especially you if you’re in charge of choosing a tool that the whole team will use on a daily basis. It’s quite a responsibility. That’s why in this post we want to make the task easier for you. We’ll show […]

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How Customer Journey Analytics Will Change the Way You Look at Customer Experience Optimization

Published: July 23, 2019 Updated: August 14, 2019 Author , Category Analytics

The age of customer empowerment has arrived. Today’s well-informed customers know what they’re looking for and information asymmetry is a thing of the past. Today, when it’s so easy for consumers to easily compare hundreds of offers in the blink of an eye, simply providing a great product or service is no longer enough. Companies […]

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How to Create Targeted Campaigns by Integrating Customer Data Platform with Ad Platforms

Published: July 17, 2019 Author , Category Data Management, Tag Manager

The Piwik PRO Customer Data Platform provides tremendous possibilities for marketers. You get collection and storage of data from multiple sources, such as: analytics data information collected via webformsany other data imported via CSV file, for example from transactional systems Better yet, integration with Google Ads and Facebook Ads platforms means marketers can use audiences […]

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Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained [Updated]

Published: July 12, 2019 Updated: August 6, 2019 Author Category Analytics, Comparisons

Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]

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More Power and Flexibility with New Piwik PRO Analytics Suite 9.0.0

Published: July 10, 2019 Updated: July 19, 2019 Author Category News & Releases

A new month and a new Piwik PRO. We’re proud to announce that our Analytics Suite 9.0.0 is ready for blast off, loaded with upgrades and more powerful than ever before. On July 11, our customers will be able to see for themselves the effects of new enhancements and fixes. We’ve gone the extra mile […]

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How a Cookie Audit Can Get You Up To Date in Today’s Digital Privacy Landscape

Published: July 8, 2019 Updated: August 7, 2019 Author , Category Analytics, Data Privacy & Security

Evolving from a simple document to improve website usability, Cookies have become instrumental in how website users are tracked for advertisement purposes. While they’ve been used in advertising for a long time, digital privacy has recently become a global issue in which cookies play a big part.In this post we cover how first-party, third-party and…

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Analytics Dashboards 101: Everything You Need to Know to Build Effective Dashboards

Published: June 28, 2019 Updated: August 1, 2019 Author , Category Analytics

As an analyst, you probably go by many names: numbers wizard, chart artist, data guru… But do you consider yourself a teacher? Or a storyteller? Interpreting data is the foundation of being an analyst, but the ability to explain your findings and paint a picture that influences and drives business decisions is equally important. Your […]

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