Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

How to migrate to a new analytics platform: The ultimate guide

November 24, 2022

How to migrate to a new analytics platform: The ultimate guide

Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]

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70-point comparison of 7 tag managers

November 23, 2022

70-point comparison of 7 tag managers

Tags are snippets of JavaScript used to collect and manage the data flow between websites and mobile apps, and third-party tools, such as analytics platforms or marketing vendors. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data […]

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Event-based web analytics: everything you need to know

November 14, 2022

Event-based web analytics: everything you need to know

Session-based and event-based analytics platforms are usually grouped together under the headline “web analytics”. However, lumping them all under the same category is a bit misleading. Both kinds of platforms allow you to track a similar amount of details, yet they measure them differently and require a different set of analytical skills. Traditional session-based web analytics […]

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Universal Analytics vs. Google Analytics 4: Data models and other key differences explained

October 26, 2022

Universal Analytics vs. Google Analytics 4: Data models and other key differences explained

You probably know that both Universal Analytics (GA3 or UA) and Google Analytics 4 (GA4) use different data models. GA3’s data model is based on sessions and page views. In contrast, GA4’s is based on events and parameters. This means that the two analytics platforms collect, process, and report the same data differently. And the […]

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6 key Google Analytics limitations

October 25, 2022

6 key Google Analytics limitations

This blog post was originally published on December 10th, 2019 with the title 4 Key Google Analytics drawbacks you won’t realize until it’s too lateThe free version of Google Analytics, also called Universal Analytics, with its 86% market share, is the most widely used web analytics solution to date. It offers a variety of features, […]

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Privacy Shield 2.0: What it is and how it will affect your business

October 25, 2022

Privacy Shield 2.0: What it is and how it will affect your business

The invalidation of the previous frameworks concerning US-EU data transfer caused a lot of confusion among European companies. The repeal of the agreements meant that there are no legal means for the cross-border transfer of personal data from the EU to the US. The new adequacy agreement, often referred to as Privacy Shield 2.0, seems to […]

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Is Google Analytics (3 & 4) GDPR-compliant? [Updated]

October 14, 2022

Is Google Analytics (3 & 4) GDPR-compliant? [Updated]

Google Analytics is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. Google Analytics and its parent company, Google LLC, have been on the radar of European privacy activists for some time now. In the past few years we’ve […]

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Analytics implementation: A 12-step guide (Tracking plan included)

October 12, 2022

Analytics implementation: A 12-step guide (Tracking plan included)

A proper web analytics implementation is necessary to gather accurate insights from your visitors’ behavior and make data-based decisions that will help you improve your business. But creating the right analytics configuration requires you to factor in many aspects, such as: Your business objectives The data you want to track Legal requirements you need to […]

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11 new privacy laws around the world and how they’ll affect your analytics

October 3, 2022

11 new privacy laws around the world and how they’ll affect your analytics

It seems that privacy on the web has never been so widely discussed. The abundance of data breaches and controversies around Big Tech giants made us realize how modern technology can erode our privacy. The response to this is the growing number of new laws that regulate how companies and organizations should handle users’ data.

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Piwik PRO meets the SOC 2 standard

September 29, 2022

Piwik PRO meets the SOC 2 standard

We are proud to announce that, after a year of hard work, Piwik PRO Analytics Suite is now SOC 2 type II-certified.External auditors have confirmed that Piwik PRO Analytics Suite services delivered from Microsoft Azure fulfill the commitments and system requirements based on the trust principle of security. Piwik PRO Analytics Suite’s framework of controls examined […]

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Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

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