Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

What is ecommerce analytics and how can you use it to grow your business

May 22, 2024

What is ecommerce analytics and how can you use it to grow your business

The global ecommerce market is expected to be worth $6.3 trillion in 2024 – up from $5.8 trillion in 2023. This continuous growth makes ecommerce one of the most competitive industries. The heightened competitiveness has pushed businesses to find ways to gain an edge over their competitors. The best option they have is turning to […]

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Server-side tracking and server-side tagging: The complete guide

May 8, 2024

Server-side tracking and server-side tagging: The complete guide

For years, companies have been using client-side tags and pixels to track website visitors, improve the user experience, optimize conversion rates, and target ads to the right audiences.  Now, these types of trackers are slowly losing their appeal. As ad blockers become increasingly popular and browsers revoke support for third-party tracking, gathering valuable data using […]

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25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics

April 24, 2024

25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics

From its beginning in the mid-1990s to the present day, digital analytics has undergone significant changes, shaped by technological advancements, evolving market demands, and regulatory landscapes. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry’s history, […]

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“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies

April 22, 2024

“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies

Cookies have been a vital part of web browsing for years. While some cookies provide essential functionalities like maintaining visitor sessions, third-party cookies have been controversial due to their ability to track users across the web without their knowledge or consent. People have grown more conscious about using and sharing their data, and many feel […]

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Implement your data privacy strategy with Piwik PRO Analytics Suite

April 2, 2024

Implement your data privacy strategy with Piwik PRO Analytics Suite

In the third episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts discuss designing a successful data privacy strategy.Siobhan Solberg, a privacy consultant and the founder of Raze, takes a look at implementing privacy-focused data collection strategies. She explains how privacy by design works and how to […]

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Digital marketing analytics: The beginner’s guide to data-driven marketing success

March 28, 2024

Digital marketing analytics: The beginner’s guide to data-driven marketing success

As a marketer, you have various options for capturing your customers’ attention. However, to ensure that your efforts contribute to business growth, you need to measure the results of your activities.Digital marketing analytics is a great method to determine the effectiveness of your efforts and discover areas for improvement. This article will explain how to measure your […]

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How you can drive growth for your business with an integrated analytics platform

March 26, 2024

How you can drive growth for your business with an integrated analytics platform

Modern companies employ various technologies for their data processes. Every data ecosystem should facilitate data collection, processing, and management. But simply having access to data isn’t enough – you need to be capable of integrating, transforming, and acting on the insights you draw from data. You can’t do this without the right technology and approach.How […]

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KPIs for ecommerce: Maximizing funnel performance

March 6, 2024

KPIs for ecommerce: Maximizing funnel performance

Regularly assessing your key performance indicators (KPI) is essential for meeting profit targets, remaining competitive, and growing your business. But which KPIs should be prioritized when measuring your ecommerce success? It all depends on your marketing funnel. The more customized your KPIs are to your marketing funnel, the more measurable and impactful they will be.This […]

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Activate data for a personalized customer experience with the Piwik PRO Customer Data Platform

February 29, 2024

Activate data for a personalized customer experience with the Piwik PRO Customer Data Platform

In the second episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts dive into the topic of data activation in marketing.Arpit Choudhury, data strategy expert and CEO at databeats and Glenn Vanderlinden, co-founder at Human37, explain how to activate data with the Piwik PRO customer data platform […]

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Integrating Piwik PRO and Cookie Information CMP is now easier than ever

February 27, 2024

Integrating Piwik PRO and Cookie Information CMP is now easier than ever

Last year, Piwik PRO joined forces with Cookie Information (CI), the vendor of a leading consent management platform (CMP) based in Denmark. Our goal with the merger is to give more opportunities for effective and lawful data collection to companies worldwide and help them shift towards first-party data strategies.Our first step to deliver on that […]

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