How to Track Single-Page Applications (SPAs)
Published: January 10, 2019 Updated: January 17, 2019 Author Karolina Matuszewska Category Analytics, Tag Manager
Have you ever wondered what Spotify, Twitter, Gmail, Google Maps and Netflix have in common? Besides being internet superstars, they are all SPAs, Single-Page Applications. They are users’ favorite sites. They look great, have the best UX design, load in a flash and never keep you waiting. On the other hand, for marketers and analysts […]
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Piwik PRO 2018 Year in Review
Published: January 8, 2019 Author Karolina Matuszewska Category News & Releases
With January just getting started, it’s a great opportunity for year-end roundups. 2018 was a hustling, bustling and exciting year for Piwik PRO, and that’s why we want to recap some of the strides we’ve taken and key initiatives we were a part of. We’re sharing our reflections on the past year to show how […]
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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey
Published: January 3, 2019 Updated: January 11, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics, Data Management
Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]
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Comparison of 5 Leading Consent Management Platforms
Published: December 19, 2018 Updated: January 15, 2019 Author Karolina Matuszewska Category Consent Manager
The introduction of the GDPR has brought many changes to the digital ecosystem. Questions, doubts, and concerns about defining and handling personal data are among them. Websites and business owners are faced with new rules for defining, collecting, storing and using the personal data of European citizens and residents. Center stage at this show is […]
Read more![The Ultimate Guide to Data Anonymization in Analytics [Updated]](https://cdn.piwik.pro/2018/07/anonymous-data-01.jpg)
The Ultimate Guide to Data Anonymization in Analytics [Updated]
Published: December 13, 2018 Updated: December 20, 2018 Author Karolina Lubowicka Category Data Management, Data Privacy & Security
In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]
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Guest Blogging for Piwik PRO
Published: December 10, 2018 Updated: December 13, 2018 Author Justyna Dzikowska Category News & Releases
If you’re here, you’re most likely familiar with Piwik PRO and you appreciate the content that we produce. We’re glad you do. If you’re passionate about technology and writing, have extensive knowledge on web analytics and marketing technology, you’re a relentless researcher, love learning and communicating your expertise, we’d love to hear from you! Topics […]
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Piwik PRO & ClickHouse: How We Used It to Make Our Reports Faster and More Efficient
Published: December 6, 2018 Author Karolina Lubowicka Category Analytics
As you probably know, a few months ago we introduced a powerful addition to our analytics stack – Custom Reports. Equipped with a new engine, the new module has made our analytics faster and more agile than ever. It wouldn’t have been possible without the powerful database management system offered by ClickHouse (kudos, guys!). In […]
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Discover Your Landing Page Issues With Message Match Report
Published: December 3, 2018 Updated: December 4, 2018 Author Marek Juszczyński, Karolina Matuszewska Category Use cases
Imagine a visitor to your site sees an ad promoting great sales for online courses. But when they come to your site, they only see a small discount on an accounting training course. Or they get an ad for spring jackets, but after clicking it they land on a page full of outerwear and get […]
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Anonymous Tracking: How to Do Useful Analytics Without Personal Data
Published: November 26, 2018 Updated: January 17, 2019 Author David Street, Karolina Lubowicka Category Analytics, Data Privacy & Security
GDPR restrictions on the collection and use of personal data mean that many analytics users of are asking themselves: Can I do useful analytics without personal data? The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, it’s not an exaggeration to say that anonymized data […]
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Piwik PRO vs. Google Analytics: The Most Comprehensive Comparison
Published: November 23, 2018 Updated: December 19, 2018 Author Karolina Lubowicka Category Analytics, Data Privacy & Security
According to the latest statistics provided by W3Techs.com, Google Analytics is used by 86% of all the websites whose traffic analysis tool we can discover. This makes up 57.4% of all websites. Sounds impressive, right? Google Analytics usageInfogram However, there are still many businesses which don’t want to or simply can’t afford to settle for […]
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