Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

Improve Consumer Experience in Healthcare with Analytics and Personalization: 3 Powerful Use Cases

Published: January 21, 2020 Author , Category Healthcare

We believe that successfully enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]

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Piwik PRO Signs an Open Letter Advocating for a Tighter ePrivacy Regulation

Published: January 9, 2020 Updated: January 13, 2020 Author , Category Data Privacy & Security, News & Releases

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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Track User Flow with New Piwik PRO Analytics Suite 11.0

Published: December 12, 2019 Updated: December 13, 2019 Author Category News & Releases

We’re delighted to announce the launch of the updated Piwik PRO Analytics Suite 11.0. As of December 12, 2019, all our customers will have new functionalities to try and get more benefits out of improved ones. We are consistently working to deliver new enhancements, polishing existing features and fixing bugs so you can benefit from […]

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4 Key Google Analytics Drawbacks You Won’t Realize Until It’s Too Late

Published: December 10, 2019 Updated: January 13, 2020 Author Category Analytics

What are the limitations of Google Analytics?There’s a restriction on how many hits you can have Data sampling distorts what you seeThere are privacy issuesCustomer care and supportA better way with Piwik PROConclusion The free version of Google Analytics, with its 85% market share, is the most widely used web analytics solution to date. Google’s […]

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Data Privacy Laws in the United States and How They Affect Your Business

Published: November 27, 2019 Author Category Data Privacy & Security

Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]

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The CJEU Sheds More Light on Trackers and Consent Requirements

Published: November 18, 2019 Updated: December 3, 2019 Author Category Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

Published: November 13, 2019 Author Category News & Releases

Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]

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Luxury Brands vs. Personal Data – Breakfast for Analysts by Piwik PRO & Valtech

Published: November 12, 2019 Author Category News & Releases

Join our CEO Maciej Zawadziński and our technology partners, Valtech’s Eric Petegnief and Pascal Malotti, in a discussion about sensitive online data in the luxury industry. We will cover topics such as data security and GDPR compliance using a luxury brand case study. Attend our Breakfast for Analysts on November 21, 2019, 8:30 AM CET […]

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Ultimate Guide to Piwik PRO Event Tracking

Published: November 5, 2019 Author , Category Analytics

Data analytics has many layers, from page views and bounce rates to time spent on-page. But aggregated data doesn’t capture the full image of your visitors’ activity. Whether you’re running a medium-size e-commerce site or a multinational enterprise, you want to learn how guests behave on your website. Are they reading the blog? Do they […]

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7 Steps to Measure and Boost Product Adoption with Analytics

Published: October 31, 2019 Updated: January 20, 2020 Author Category Analytics

Every time you release a new version of your software, your team gets pumped up. But there’s also anxiety about how your customers will react, whether they will find it helpful, and how it will impact their experience. You’ve invested a lot of effort and resources to make your app shine, and you expect that […]

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