Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind

June 11, 2024

25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind

In the late 1990s, the recognition of the internet’s commercial potential marked a significant shift into the era of digital analytics. This transition not only reshaped approaches to data but also underscored the importance of privacy as a crucial element of modern analytics.Brian Clifton, a renowned digital analytics and privacy expert, takes a trip down […]

Read more
Piwik PRO is a PIPEDA-compliant analytics vendor

June 11, 2024

Piwik PRO is a PIPEDA-compliant analytics vendor

The growing global trend for strong data protection laws is changing how organizations gather and use data. With privacy-focused product features and organizational processes, Piwik PRO is able to support companies in meeting the requirements of GDPR, HIPAA and many others. One of the regulations that Piwik PRO helps organizations comply with is the Personal Information […]

Read more
How to optimize Google Ads campaigns with Piwik PRO Analytics Suite

June 10, 2024

How to optimize Google Ads campaigns with Piwik PRO Analytics Suite

Google Ads offers great reach and impressive ROI, but successful campaigns require careful optimization and continuous refinement. Supplementing the data from Google Ads with analysis tools such as Piwik PRO enables an iterative approach to campaign optimization. Piwik PRO Analytics provides detailed insights into campaign performance, including metrics such as sessions, bounce rate, goal conversions, […]

Read more
Real-time reporting: The complete guide

June 5, 2024

Real-time reporting: The complete guide

SUMMARY Real-time reporting in analytics refers to generating and delivering reports on data collected and updated in real-time. It enables businesses to instantly monitor their operations, performance, and key metrics, allowing for quick decision-making and timely actions.Real-time analytics is a game-changer for many businesses, such as publishers, ecommerce, ad agencies, and event-related companies.Real-time reporting has […]

Read more
Harmonizing marketing and privacy: How EU organizations are developing their compliant digital marketing strategies

June 4, 2024

Harmonizing marketing and privacy: How EU organizations are developing their compliant digital marketing strategies

After six years of GDPR enforcement, privacy compliance is no longer an obstacle for EU companies. They have grown to feel more comfortable with the regulation, accepting it as a constant aspect affecting businesses today. Rather than viewing privacy only as a requirement, European companies are now exploring the opportunities it brings. As we’ve observed, […]

Read more
What is ecommerce analytics and how can you use it to grow your business

May 22, 2024

What is ecommerce analytics and how can you use it to grow your business

The global ecommerce market is expected to be worth $6.3 trillion in 2024 – up from $5.8 trillion in 2023. This continuous growth makes ecommerce one of the most competitive industries. The heightened competitiveness has pushed businesses to find ways to gain an edge over their competitors. The best option they have is turning to […]

Read more
Server-side tracking and server-side tagging: The complete guide

May 8, 2024

Server-side tracking and server-side tagging: The complete guide

For years, companies have been using client-side tags and pixels to track website visitors, improve the user experience, optimize conversion rates, and target ads to the right audiences.  Now, these types of trackers are slowly losing their appeal. As ad blockers become increasingly popular and browsers revoke support for third-party tracking, gathering valuable data using […]

Read more
25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics

April 24, 2024

25 years of digital analytics with Brian Clifton: From examining log files to privacy-focused analytics

From its beginning in the mid-1990s to the present day, digital analytics has undergone significant changes, shaped by technological advancements, evolving market demands, and regulatory landscapes. Join us as we delve into the history of digital analytics, led by the renowned digital analytics and privacy expert Brian Clifton. Our video series comprehensively explores our industry’s history, […]

Read more
“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies

April 22, 2024

“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies

Cookies have been a vital part of web browsing for years. While some cookies provide essential functionalities like maintaining visitor sessions, third-party cookies have been controversial due to their ability to track users across the web without their knowledge or consent. People have grown more conscious about using and sharing their data, and many feel […]

Read more
Implement your data privacy strategy with Piwik PRO Analytics Suite

April 2, 2024

Implement your data privacy strategy with Piwik PRO Analytics Suite

In the third episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts discuss designing a successful data privacy strategy.Siobhan Solberg, a privacy consultant and the founder of Raze, takes a look at implementing privacy-focused data collection strategies. She explains how privacy by design works and how to […]

Read more

Newsletter

Sign up to receive the latest Piwik PRO news and insights in your inbox