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Guest Post for Piwik PRO

How ePrivacy Impacts Marketing Automation, Re-marketing, Personalization and Web Analytics

Author Category Data Privacy & Security, GDPR, News & Releases

ePrivacy, the regulation that is coming together with the GDPR, and will elaborate the issue of personal data in electronic communications, is moving forward in the European Parliament. It has just recently entered the Trilogue mode. And as it gets closer to passage, more and more questions are arising about its impact and the changes […]

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Optimize Your Customers’ Journey in M-Banking and E-Banking in 4 Simple Steps

Author Category Banking & Finance, Conversion Optimization

In the digital era, rapidly changing digital and mobile channels are generating challenges that banks must deal with. One of the biggest comes in the form of customers’ expectations, which are soaring. Opening an account, transferring money, managing finances via smartphones. And this is just the tip of the iceberg. It’s not about providing the […]

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6 Features Every Enterprise Web Analytics Software Should Have

Author Category Data Privacy & Security, Web Analytics

In this article, we guide you through all the important factors you should consider before signing up with an enterprise web analytics vendor. Selecting a web analytics vendor is an important process. It’s not software you want to be changing every month, so it’s crucial to treat it as a long-term project and give yourself […]

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Join Us for a Live Webinar: Web Analytics vs. GDPR

Author Category Data Privacy & Security, GDPR, News & Releases, Web Analytics

We’re happy to invite you to take part in our free live webinar titled “Web Analytics vs. GDPR. Will New Privacy Regulations Impact Digital Marketers?” The webinar will take place on December 4 and 5. Join us to learn how to prepare your company for the changes GDPR will bring, and to find out how […]

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Current state of the ePrivacy Regulation as it enters the home stretch

Author Category Data Privacy & Security, GDPR, News & Releases

Chances are you’ve heard about the General Data Protection Regulation (GDPR) that comes into force in May 2018, repealing the 95/46/EC Data Protection Directive currently in force. Following in the footsteps of this legislative overhaul is the ePrivacy Regulation, which complements and elaborates the GDPR. It deals with protection of personal data in electronic communications. […]

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The Essential Checklist for an On-Site Retargeting Strategy

Author Category Content Personalization, Conversion Optimization

If you operate an online business, your main objective is to convert website visitors into customers or subscribers. However, excellent site design, a responsive interface, and even your top products can fail to bring the expected results. The truth is, most visitors need multiple touch points and nudges to reach the end of your marketing […]

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Discover 4 Key Differences Between DMP (Data Management Platform) and CDP (Customer Data Platform)

Author Category Data Management

Data management platform, customer data platform – their names may sound similar, but are they really the same thing? Let us guide you through the key differences between a DMP and a CDP. For many years, data management platforms have been considered among the most useful tools in digital marketing and advertising. This should come […]

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Piwik PRO and Tableau Join Forces

Author Category News & Releases

We have a thrilling piece of news to share: Piwik PRO is teaming up with Tableau to make interactive visualizations of data and create custom reports for faster decision-making processes. Tableau is a leader in the data discovery field appreciated for its complex data visualizations and interactive dashboards. The integration with the Piwik PRO Marketing […]

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How to Use On-site Personalization to Enhance the Customer Experience in Healthcare

Author Category Content Personalization, Healthcare

We believe that success in enhancing patients’ digital journey depends on understanding their preferences. That’s why it’s crucial to base your digital strategy on reliable statistics and measurable data. This is why in previous posts we’ve described the benefits of using reliable web analytics in healthcare. We’ve covered topics such as: Everything You Need to […]

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Piwik PRO Teams Up With Looker!

Author Category News & Releases, Web Analytics

We’re delighted to announce a new product integration. This time we’ve partnered with Looker to combine Piwik PRO data with high-quality business intelligence. Read on to see what this new integration brings. Every business operating online needs a way to analyze and measure its digital presence. The answer to those needs are marketing tools. They […]

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