Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

Is Adobe Analytics HIPAA-compliant?

September 22, 2023

Is Adobe Analytics HIPAA-compliant?

The Health Insurance Portability and Accountability Act (HIPAA) is a restrictive data security law regulating US healthcare organizations’ use of protected health information (PHI). The covered entities and business associates that handle the PHI of US patients are subject to HIPAA, even if they don’t reside in the US. It affects many aspects of how […]

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What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics

September 19, 2023

What is the new UK Data Protection and Digital Information Bill and how it will impact your marketing and analytics

Following Brexit, the UK implemented the General Data Protection Regulation (GDPR) in a form consistent with UK law, commonly called the UK GDPR. The UK GDPR is supplemented by the 2018 Data Protection Act (DPA) and 2003 Privacy and Electronic Communications Regulations (PECR).Over the years, the UK Government saw a need for new rules regulating […]

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Is Google Analytics (3 & 4) GDPR-compliant? [Updated]

August 31, 2023

Is Google Analytics (3 & 4) GDPR-compliant? [Updated]

Google Analytics is the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. But at the same time, the way Google Analytics collects and processes data has been a concern for privacy-conscious businesses and regulators. The Austrian, French, Italian, Norwegian and Swedish data […]

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Privacy compliance in ecommerce – a comprehensive guide

August 22, 2023

Privacy compliance in ecommerce – a comprehensive guide

The rapid evolution of ecommerce has made privacy compliance a critical concern for many online businesses. With the increasing number of data breaches, consumer awareness, and fines for non-compliance, safeguarding customers’ data and respecting their privacy has become a new standard. According to Gartner, 75% of global consumers will have their personal data protected by privacy […]

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Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms

July 26, 2023

Piwik PRO vs. Adobe Analytics: Comparison of enterprise analytics platforms

Choosing an enterprise web analytics partner is hard. The return on this strategic investment must be sure. You may already be using Adobe Analytics but are considering an alternative that offers similar or better features, including Piwik PRO Analytics Suite in the paid Enterprise plan. Or you might be a Universal Analytics user who’s not interested […]

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Free comparison of 7 enterprise-ready customer data platforms

July 26, 2023

Free comparison of 7 enterprise-ready customer data platforms

Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.

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Reports in Google Analytics 4 and Piwik PRO: Everything you should know 

July 19, 2023

Reports in Google Analytics 4 and Piwik PRO: Everything you should know 

Choosing the right analytics platform is challenging, as no one tool meets every need.Piwik PRO and Google Analytics 4 (GA4) provide metrics and features that can form the heart of any data strategy and deliver unique benefits. Both are good choices for experienced analytics users, allowing you to easily mold and bold your data using […]

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Everything you need to know about the Data Privacy Framework (Privacy Shield 2.0)

July 17, 2023

Everything you need to know about the Data Privacy Framework (Privacy Shield 2.0)

On July 10, 2023, the European Commission announced a new agreement regulating data flow between the US and the EU named the Data Privacy Framework (DPF). It’s a much-needed development considering the importance of data transfers in the global economy. But many issues around this new deal raise concerns about its sustainability.Privacy watchdogs, including Max […]

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Sweden’s data protection authority orders companies to stop using Google Analytics

July 6, 2023

Sweden’s data protection authority orders companies to stop using Google Analytics

Sweden’s data protection authority (DPA), IMY, issued the first major fines for companies that sent personal data to the US via Google Analytics. It also ordered Swedish businesses to refrain from using Google’s analytics tool.IMY’s decision aligns with previous opinions by the Austrian, French, Danish, Norwegian, and Italian DPAs. It also indicates that in the […]

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Anonymous tracking: How to do useful analytics without personal data

July 4, 2023

Anonymous tracking: How to do useful analytics without personal data

When running into the many restrictions on collecting and using personal data in web analytics, you might be asking yourself: Can I do useful web analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data tracking, anonymous data collection methods absolutely do provide […]

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