Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

70-point comparison of 6 tag managers

March 1, 2021

70-point comparison of 6 tag managers

JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.In recent years, data governance […]

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Is your analytics project HIPAA-compliant? A complete checklist with 32 questions

February 25, 2021

Is your analytics project HIPAA-compliant? A complete checklist with 32 questions

Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, but it also creates new challenges. Organizations must know the ins and outs of […]

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Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

February 22, 2021

Introducing Piwik PRO Core – a free plan for Piwik PRO Analytics Suite

We’re releasing the Piwik PRO Core plan, giving everyone the ability to create ambitious analytics projects while building trust with a privacy-friendly approach.

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Piwik PRO Analytics Suite 15.2: Improved user experience in Analytics and Consent Manager

February 19, 2021

Piwik PRO Analytics Suite 15.2: Improved user experience in Analytics and Consent Manager

We’re happy to announce our first product release this year. Piwik PRO team is introducing new features and improvements to version 15.2 of the Analytics Suite. We’ve focused on multiple ways of enhancing user experience. Our customers will be able to use new dimensions, mark their favorite dashboards, custom reports and segments. It will also […]

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Piwik PRO vs. Adobe Analytics: An alternative to a powerful platform that falls short on data privacy [UPDATED]

February 15, 2021

Piwik PRO vs. Adobe Analytics: An alternative to a powerful platform that falls short on data privacy [UPDATED]

Choosing the right analytics software is a difficult task. It’s particularly challenging for analysts and decision makers at large organizations that have to take into account factors such as: The specific analytics use cases of individual departments and branches The level of analytics competence of current and potential usersIntegrations with other tools in their analytics and […]

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How multi-channel attribution works in Piwik PRO

February 3, 2021

How multi-channel attribution works in Piwik PRO

As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment. You want a reliable multi-channel attribution analysis that lets you: Better allocate your marketing and advertising budgetGet reliable data about the effect that marketing activities […]

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4 key differences between data management platforms and customer data platforms [UPDATED]

February 1, 2021

4 key differences between data management platforms and customer data platforms [UPDATED]

Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to […]

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Is Google Analytics HIPAA-compliant?

January 26, 2021

Is Google Analytics HIPAA-compliant?

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but does not provide legal consultancy. If you’d like to make sure you’re in compliance with HIPAA guidelines, we encourage you to consult an attorney. Healthcare organizations use analytics platforms to collect and analyze data about their patients. The data helps […]

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SharePoint analytics vendors comparison

January 8, 2021

SharePoint analytics vendors comparison

Organizations that use an intranet platform such as SharePoint see the thousands of ways their employees work and interact online. Collecting and analyzing data about those actions requires more effort though. It requires a dedicated SharePoint analytics platform.If you’re still deciding whether to invest in a dedicated SharePoint analytics platform, skip to the last section […]

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Matomo performance issues: What causes them and how to fix them

January 5, 2021

Matomo performance issues: What causes them and how to fix them

Many companies choose Matomo because it doesn’t share user details with advertising systems and allows for keeping data in virtually any location on the globe. But if you’re reading this article, you probably know this already. And you also know that Matomo sometimes faces performance issues. This won’t happen if you run small analytics projects with […]

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Core – a new plan for Piwik PRO Analytics Suite

Privacy-compliant analytics, built-in consent management and EU hosting. For free.

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