Keep your visitors coming back for more with dynamic website personalization
Author Karolina Matuszewska Category Content Personalization
The growing need for customized products and services is what gets the onsite personalization ball rolling. It’s not only about meeting customers’ needs at every touchpoint. It’s also about presenting the right content to the right visitors. Such approach requires a deep understanding of visitors’ needs and expectations on a more granular level. Today’s technology, […]
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Digital Marketing for Financial Services Summit
Author Anna Cederholm Category News & Releases
Connect with Piwik PRO in London! This year’s European edition of the Digital Marketing for Financial Services Summit will take place in London, at the London Tower Hotel. On the 21st and the 22nd of September digital marketers and representatives of various financial organizations will attend the conference. What awaits you there: learn how to […]
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Join us in Rotterdam on the 2nd November 2017!
Author Anna Cederholm Category News & Releases
Piwik PRO Conference “Moving Towards GDPR” It’s with great pleasure that we announce that Piwik PRO is hosting its very own conference! The event starts November 2nd in Rotterdam, Groothandelsgebouw. The conference will bring together EU representatives from the Dutch government and experts in data privacy to discuss the future of data protection, GDPR compliance […]
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Join Us for a Live Webinar: Web Analytics vs. GDPR
Author Julian Jeliński Category Data Privacy & Security, News & Releases, Web Analytics
We’re happy to invite you to take part in our free live webinar titled “Web Analytics vs. GDPR. Will New Privacy Regulations Impact Digital Marketers?” The webinar will take place on September 26 and 27. Join us to learn how to prepare your company for the changes GDPR will bring, and to find out how […]
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How can you take advantage of predictive personalization?
Author Karolina Matuszewska Category Content Personalization, Uncategorized
With the rapid evolution of digital marketing, providing personalized content to customers has become an everyday reality. There’s no way back. Gone are the days of guessing customers’ needs, promoting your top products or services and hoping for the best. Your site visitors expect to see the content that resonates with their unique requirements and […]
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We’re Releasing Data Management and Content Personalization
Author David Street Category News & Releases
The Piwik PRO Marketing Suite is growing up so fast. We’re a bit nervous to let our precious little one out of the house to make new friends, but we think it’s time. We locked ourselves away in beta-testing for the last few weeks to get everything ready. Luckily we’re riding the momentum from our […]
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Everything You Need to Know About Healthcare and Web Analytics
Author Karolina Lubowicka Category Healthcare, Web Analytics
In this article we aim to present all the important aspects of choosing the right web analytics solution for the healthcare industry. But before we do that, let’s take one step back and delve deeper into the reasons why the healthcare industry needs reliable marketing data in the first place. Digitization gallops along, sparing no […]
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6 Key Questions About Rule Based Personalization, Answered
Author Karolina Matuszewska Category Content Personalization
Personalization is a powerful force that propels today’s digital marketing. The notion itself is nothing new. The approach of setting specific rules that control it, however, is quite fresh. It empowers marketers to boost customer experience by providing an individual user with unique content that matches their preferences. Skillfully wielded it will increase conversion and […]
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GDPR Data Subject Rights – What You Need to Know: Infographic
Author Julian Jeliński Category Data Privacy & Security
The General Data Protection Regulation (GDPR) comes into effect on May 25th 2018 and introduces a list of data subjects’ rights to protect internet users. From this blog post you’ll learn how data controllers can ensure these rights and avoid severe fines. Download our informative infographic and it will all clear. First of all it’s […]
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How to Collect and Process Data Under GDPR? Infographic
Author Julian Jeliński Category Data Privacy & Security
The General Data Protection Regulation will soon be in effect and will cover all EU citizens and residents and all organizations collecting data from them. And, as well you know, the GDPR will directly affect web analytics and digital marketing—it changes the way we understand certain processes and even certain terms. That’s why we prepared […]
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