First-Party vs Third-Party Cookies: Why First-Party Is the Way to Go
Date August 17, 2018 Author Karolina Matuszewska Category Data Management
Although it’s been a long time since cookies appeared on the digital landscape, they still stir debate and even confusion. Center stage is taken by the matter of first-party vs. third-party cookies. There’s a lot to think about, from technical matters to privacy compliance, and almost nothing is black and white. In this post we’ll […]
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California Consumer Privacy Act and Marketers: 5 Actionable Steps to Follow
Date August 14, 2018 Author Karolina Lubowicka Category Data Privacy & Security
The CCPA (California Consumer Privacy Act) is a new California law aiming to regulate the flow of personal data between businesses. The act will expand the privacy rights of California consumers and require businesses to disclose the what, why, and how of the use of consumers’ personal information. It will also allow California residents to […]
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7 Elements Every DPA (Data Processing Agreement) Should Have
Date August 9, 2018 Author Karolina Lubowicka Category Data Privacy & Security, GDPR
If you want to know how to construct a lawful data processing agreement, you’re in the right place. In this blog post we’ll walk you through all the important elements of a DPA under GDPR. GDPR imposes many obligations on companies wanting to collect and use personal data about their clients (we have tackled them […]
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The Updated Piwik PRO Marketing Suite 6.2.0 is here!
Date August 6, 2018 Author Karolina Matuszewska Category News & Releases
With the beginning of the month we’re glad to announce that Piwik PRO Marketing Suite has been upgraded to version 6.2.0. The official release to our customers was on July 31 this year. The software update brings various new capabilities along with performance improvements, which is the result of numerous meetings, discussions, and significant input […]
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Privacy by Design Under the GDPR
Date August 2, 2018 Author Karolina Matuszewska Category Data Privacy & Security, GDPR
We live in an age where collecting tons of data on a daily basis is perfectly normal. It’s just ho-hum, day-to-day reality. But because it often involves processing massive amounts of personal information, the whole process calls for special measures to safeguard user privacy. Unfortunately, not every company treats this issue seriously enough to apply […]
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Fast and Powerful Custom Reporting is the Focus of our Redesigned Analytics Engine
Date July 30, 2018 Author David Street Category News & Releases
Combine metrics, dimensions and events in flexible tabular and graphical report templates. Quickly compare results across segments and time periods. You’ll get faster loading times even with very large data sets thanks to a more efficient architecture requiring minimal pre-computing. We work with a diverse set of clients and have seen over the years how […]
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Analytics Implementation in 12 Steps: An Exhaustive Guide (Tracking Plan Included!)
Date July 26, 2018 Author Karolina Lubowicka Category Analytics, Use cases
It’s hard to overestimate the value of proper analytics configuration. A thoughtful approach will result in detailed insights into the day-to-day behavior of your clients, data-based ideas for improving your business, and many more positive outcomes – things everyone can benefit from. We’ve written about it in detail about in numerous articles on our blog, […]
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What Is Evercookie and Why You Should Avoid It for Privacy’s Sake
Date July 19, 2018 Author Karolina Matuszewska Category Data Privacy & Security
Browser cookies are nothing new in the digital world. In fact, they’re omnipresent, but nevertheless we can get more than a bit confused when discussing Evercookie, super cookies or cookie forever, persistent cookies, and so on. Are these things you really need to grasp thoroughly? Well, if customer data privacy is one of your priorities, […]
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The Ultimate Guide to Data Anonymization in Analytics
Date July 12, 2018 Author Karolina Lubowicka Category Data Management, Data Privacy & Security
In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]
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Device Fingerprint Tracking in the Post-GDPR Era
Date July 5, 2018 Author Karolina Matuszewska Category Analytics, GDPR
GDPR, which took effect on May 25th, brings many changes to the digital marketing landscape. Processing and handling customer data is trickier than ever. This is true for all tactics and strategies that marketers employ. Among these, one in particular is affected – device fingerprint tracking, which is a controversial matter. Device fingerprinting is gaining […]
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