Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
Published: November 18, 2019 Updated: November 19, 2019 Author Karolina Matuszewska Category Analytics, Data Privacy & Security, GDPR
This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]
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Published: November 13, 2019 Author Karolina Lubowicka Category News & Releases
Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]
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Published: November 12, 2019 Author Dominika Petryk Category News & Releases
Join our CEO Maciej Zawadziński and our technology partners, Valtech’s Eric Petegnief and Pascal Malotti, in a discussion about sensitive online data in the luxury industry. We will cover topics such as data security and GDPR compliance using a luxury brand case study. Attend our Breakfast for Analysts on November 21, 2019, 8:30 AM CET […]
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Published: November 5, 2019 Author Peter Curac-Dahl, Szymon Grzesiak Category Analytics
Data analytics has many layers, from page views and bounce rates to time spent on-page. But aggregated data doesn’t capture the full image of your visitors’ activity. Whether you’re running a medium-size e-commerce site or a multinational enterprise, you want to learn how guests behave on your website. Are they reading the blog? Do they […]
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Published: October 31, 2019 Author Karolina Matuszewska Category Analytics
Every time you release a new version of your software, your team gets pumped up. But there’s also anxiety about how your customers will react, whether they will find it helpful, and how it will impact their experience. You’ve invested a lot of effort and resources to make your app shine, and you expect that […]
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Published: October 21, 2019 Updated: November 18, 2019 Author Peter Curac-Dahl, Szymon Grzesiak Category Analytics, Product Best Practices
Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]
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Published: October 16, 2019 Updated: October 21, 2019 Author Karolina Matuszewska Category News & Releases
A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]
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Published: October 14, 2019 Updated: October 17, 2019 Author Karolina Matuszewska Category Analytics
Microsoft’s SharePoint, a collaboration platform, has become a primary tool for companies around the globe. Famed for fostering communication and productivity while creating a smoothly functioning digital ecosystem. However, this grand machine lacks a crucial cog – complete analytics feedback that would show you whether your intranet was fulfilling its purpose. You could use the […]
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Published: September 23, 2019 Updated: September 24, 2019 Author Peter Curac-Dahl Category Data Management, Data Privacy & Security
The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s […]
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Published: September 19, 2019 Author Karolina Matuszewska Category Data Privacy & Security, News & Releases
Join our CEO Maciej Zawadziński and Jonas Voldbjerg Andersen, CTO at Cookie Information, as they discuss the risks of using Google Analytics and other third-party services across organizations handling sensitive data. Among other topics, the two will talk about the need for establishing GDPR compliance and building public trust. We’re glad to invite you to […]
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