Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.
Published: April 18, 2019 Updated: April 19, 2019 Author Karolina Matuszewska, Szymon Grzesiak Category Use cases
Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information – your data. And that data requires special treatment, namely security. But protecting data is more than just secure storage and safeguarded serves. It also means managing access, making decisions about who can see or edit certain reports or […]
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Published: April 15, 2019 Updated: April 19, 2019 Author Karolina Lubowicka, Szymon Grzesiak Category Analytics, Use cases
One of the most important strengths of traffic efficiency reports is that they allow you to understand exactly how your customers are finding you. Analyzing sessions, new users, bounce rates, conversion rates, transactions, and goals is pointless unless you determine where the traffic came from. To access all those juicy details, however, everything has to […]
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Published: April 10, 2019 Updated: April 19, 2019 Author Karolina Matuszewska Category Analytics
With the abundance of apps flooding the App and Play Store, companies need a sound strategy to make their offering stand out and generate sufficient revenue. Product analytics is a crucial part of that effort, as it sharpens your product sense. It also adds more credibility to your decisions when you present them to your […]
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Published: March 29, 2019 Author Karolina Lubowicka Category Analytics, Banking & Finance
There has never been a better time for banks to take a 360-degree view of their customers. The trend is heading towards offering a “segment of one”. A personalized experience where the user receives the right offer at the right time. With legal restrictions and internal policies, it’s much more difficult to take full advantage […]
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Published: March 27, 2019 Author Ewa Curac-Dahl, Karolina Lubowicka Category Customer Success
It must be said, web analytics is not the easiest thing in the world. That’s why we do our best to help our customers become proficient in using our tool. Thanks to a carefully designed onboarding process, our clients quickly learn how to use Piwik PRO, which brings them closer to their goals. So let’s […]
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Published: March 25, 2019 Updated: April 19, 2019 Author Szymon Grzesiak, Karolina Lubowicka Category Analytics
Every good analytics platform should give you the opportunity to share data anytime and with anyone you need. After all, the point of the tool is to ensure that all interested parties can make informed decisions based on quantitative data. That’s why we’ve designed Piwik PRO to let you export data in multiple ways and […]
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Published: March 20, 2019 Updated: April 1, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics
Embarking on a new web analytics project calls for careful planning and a sound strategy. You need to define precisely what you want to achieve with your project. One of the key components of this process is gathering business requirements. That will serve as a detailed road map to ensure you’re heading in the right […]
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Published: March 11, 2019 Updated: March 8, 2019 Author Karolina Matuszewska Category News & Releases
The March product release is here and Piwik PRO Analytics Suite 8.0 is packed with upgrades, improvements and fixes. Our experience and the insights gained from user feedback gave us a solid foundation to make changes and introduce new functionalities. To give you all the details and juicy bits about the newest version of our […]
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Published: March 6, 2019 Updated: April 18, 2019 Author Karolina Lubowicka Category Data Management, Use cases
Customer Data Platforms are known as the brain of the smart marketing stack for good reason. CDP technology facilitates campaign automation, mapping the customer journey across all channels and touchpoints. It supports data analysis and helps marketers manage all their initiatives with minimal use of IT department resources. And let’s not forget about one more […]
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Published: March 1, 2019 Updated: March 15, 2019 Author Karolina Lubowicka Category Data Privacy & Security
It seems that privacy on the web has never been so widely discussed. Thanks in part to the Facebook and Cambridge Analytica saga, as well as the abundance of data breaches in recent years, the world is waking up to the dangers of how modern technology can erode our privacy. The response to this state […]
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