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How to Successfully Incorporate Analytics Into Your Growth Marketing Process

Date June 20, 2018 Author Category Web Analytics

Read this article to learn what role in analytics plays in Growth Marketing and how to configure it to make better, more informed decisions. The days of account-based marketing and the notion that new customers are the only thing marketers should care about are long gone. Today’s companies know that achieving and maintaining constant growth […]

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Why On-Premises App Analytics Is the Way to Go

Date June 15, 2018 Author Category App Analytics

The app market is thriving, and that is opening up more opportunities for app development. However, despite a significant uptick in app downloads, this doesn’t mean users actually interact with your product. According to Statista, about 24% of apps downloaded are used only once. The problem lies in user engagement. It turns out that creating […]

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4 Steps to Determine if Your Tech Partner is GDPR-Compliant

Date June 11, 2018 Author Category GDPR

GDPR is now the law. That’s a fact. And this fact means that, technically, from now on every company processing the data of EU citizens or residents should do so in alignment with the new rules. Otherwise, they’re at risk of severe fines. That said, a lot of businesses are far from ready for this […]

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Get Your Free Place For GDPR Day – Madrid 2018

Date June 7, 2018 Author Category News & Releases

EIT Digital and Piwik PRO invite you to share your knowledge and a cup of coffee the morning of Tuesday, June 19 in Madrid. An expert panel will lead a discussion about the future of digital communication in Europe. You’ll hear about hot topics such as analytics and data security in the GDPR era. There’ll […]

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Piwik PRO Introduces New Pricing Packages For Small and Medium Enterprises

Date June 5, 2018 Author Category News & Releases

We’re happy to announce that new pricing plans are available for Piwik PRO Marketing Suite. The changes will allow small and medium enterprises to take advantage of affordable privacy-compliant marketing tools (including Consent Manager) to meet the requirements of the GDPR. In recent weeks, one of the most restrictive data privacy regulations the world has […]

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Leverage the Potential of SharePoint Reporting with Precise Reports, Rich Dashboards, and Key Metrics

Date June 1, 2018 Author Category Intranet Analytics

Microsoft’s SharePoint, the market-leading instrument for orchestrating company intranets. It’s used by over 80% of Fortune 500 companies to improve internal communication, boost teamwork and engagement, increase productivity, and simplify access to data and vital information. No wonder it’s the number one collaboration platform. While the tool has been adopted by a tremendous range of […]

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4 Sound Reasons to Choose Digital Marketing Platform (+Use Cases)

Date May 29, 2018 Author Category Data Management, Personalization, Tag Manager, Web Analytics

In today’s business landscape, companies are constantly on the lookout for ways to get ahead of the competition. One of the most effective ways to gain the upper hand are digital marketing solutions. A survey conducted by SteelHouse found that marketers use an average of five different marketing and media tools. Many are expanding their […]

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[UPDATE] How Will GDPR Affect Your Web Analytics Tracking?

Date May 25, 2018 Author Category Data Privacy & Security, GDPR, Web Analytics

This blog post was originally published on April 27, 2017. You’ve probably heard of GDPR, the new EU data protection regulation. Its purpose is to strengthen and unify data collection from individuals within the European Union, and replace the obsolete Data Protection Directive 95/46/EC. It’s also the strictest data privacy law that has ever been […]

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Tracking Email Marketing in 4 Steps

Date May 22, 2018 Author Category Web Analytics

Is email dead? You might get this impression when seeing how much effort and attention marketers devote to social media and website optimization strategies. But don’t be misled – your inbox is jam-packed with good reason. The email channel is still the dominant one in the digital marketing ecosystem. A survey by Ascend2 and Research […]

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How Consent Manager Can Help You Obtain GDPR-Compliant Consents From Your Users

Date May 21, 2018 Author Category Consent Manager, GDPR

In this article we guide you through the most important characteristics of consent under GDPR. We also talk about GDPR consent manager – a useful tool that helps you collect, manage, and store all the relevant data in alignment with the new EU law. New rules around consent can lead to a lot of sleepless […]

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