We’re Releasing “The State of GDPR Consent” Report
Published: February 11, 2019 Author Karolina Lubowicka, David Street Category GDPR
GDPR has been in force since last May, but what has really changed? This report tries to answer that question by examining how organizations in the EU and North America are collecting and using data consents for EU internet users. There are many indications that tech and advertising giants have a stake in keeping the […]
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4 Burning Questions about Onboarding Personal Data and Personally Identifiable Information (PII) to Your Analytics Platform
Published: February 1, 2019 Updated: February 4, 2019 Author Karolina Matuszewska Category Data Privacy & Security
If your organization operates within the digital ecosystem, whether it’s the banking, telecommunication, or healthcare industry, chances are you’ve got significant untapped potential laying dormant. This potential is your customers’ data and sensitive information. Most probably it’s trapped in silos of different departments, which is hindering your marketing team from getting the most out of […]
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4 Steps to Optimize Visitor Engagement With Your Website Using the Content Efficiency Report
Published: January 24, 2019 Updated: January 25, 2019 Author Karolina Matuszewska Category Custom Reports, Uncategorized, Use cases
How can you measure your content’s efficiency when the data you need is spread across multiple reports? The answer is simple: with a Content Efficiency Report. It’s flexible, so you can adjust it to your specific needs, and it brings all the vital data together in one place. This custom report will help you understand […]
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Piwik PRO vs Matomo (Piwik): The Most Important Differences Explained
Published: January 22, 2019 Updated: February 12, 2019 Author Karolina Lubowicka Category Analytics
Piwik PRO and Matomo (formerly Piwik) have a shared history. Some of our employees contributed code for the open-source Piwik project. Early on Piwik PRO provided enterprise-level support and premium features on top of those open source foundations. However, in 2016 our paths diverged. We’re now two separate organizations, each with its own plans and […]
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We’re Launching a GDPR Cookie Scanner!
Published: January 21, 2019 Updated: January 18, 2019 Author Karolina Lubowicka Category GDPR, News & Releases
Now that GDPR has entered into force, every company doing business in the EU is obliged to ask for permission in order to process data from their website visitors. The first months since the introduction of the regulation, however, show that many businesses don’t take this responsibility seriously enough. How do we know? Because banners […]
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How to Track Single-Page Applications (SPAs)
Published: January 10, 2019 Updated: February 6, 2019 Author Karolina Matuszewska Category Analytics, Tag Manager
Have you ever wondered what Spotify, Twitter, Gmail, Google Maps and Netflix have in common? Besides being internet superstars, they are all SPAs, Single-Page Applications. They are users’ favorite sites. They look great, have the best UX design, load in a flash and never keep you waiting. On the other hand, for marketers and analysts […]
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Piwik PRO 2018 Year in Review
Published: January 8, 2019 Author Karolina Matuszewska Category News & Releases
With January just getting started, it’s a great opportunity for year-end roundups. 2018 was a hustling, bustling and exciting year for Piwik PRO, and that’s why we want to recap some of the strides we’ve taken and key initiatives we were a part of. We’re sharing our reflections on the past year to show how […]
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How Analytics & Customer Data Platform Can Help You Track the Full Customer Journey
Published: January 3, 2019 Updated: February 11, 2019 Author Karolina Matuszewska, Marek Juszczyński Category Analytics, Data Management
Technological innovations are changing the landscape of the banking industry and creating more opportunities to tap into. Banks and the financial sector strive to provide a compelling customer journey. With so much data at hand, you’d think it would be an easy task. As it turns out, however, technological advancements like web analytics are not […]
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Comparison of 5 Leading Consent Management Platforms
Published: December 19, 2018 Updated: January 15, 2019 Author Karolina Matuszewska Category Consent Manager
The introduction of the GDPR has brought many changes to the digital ecosystem. Questions, doubts, and concerns about defining and handling personal data are among them. Websites and business owners are faced with new rules for defining, collecting, storing and using the personal data of European citizens and residents. Center stage at this show is […]
Read more![The Ultimate Guide to Data Anonymization in Analytics [Updated]](https://cdn.piwik.pro/2018/07/anonymous-data-01.jpg)
The Ultimate Guide to Data Anonymization in Analytics [Updated]
Published: December 13, 2018 Updated: December 20, 2018 Author Karolina Lubowicka Category Data Management, Data Privacy & Security
In the face of GDPR, many companies are looking for ways to process and utilize personal data without violating the new rules. This is all quite difficult, as GDPR significantly limits the ways in which personal data can be collected and processed. One of the biggest challenges is the high bar the regulation sets for […]
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