Web Personalization – Unlock Its Full Potential
Date April 23, 2018 Author Karolina Matuszewska Category Content Personalization
Website personalization, first thought of as hype and just another marketing buzzword, has proved to be a sound strategy delivering significant benefits to organizations operating in the digital landscape. It’s not a choice anymore. Instead, it’s become a standard path to higher conversion rates, enhanced customer experience, and improved engagement. But what, exactly, are we […]
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Customer Data Platform Overtakes DMP in the GDPR Compliance Race
Date April 18, 2018 Author Karolina Matuszewska Category Data Management
With the GDPR waiting just around the corner to come into force, the debate continues to rage over its influence on organizations and their data ecosystem. What we do know is that it will have a tremendous impact on how personal data is handled. Consequently, it will also influence the way organizations use AdTech and […]
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Live Webinar: A Practical Guide to GDPR: How to Respect Data Subject Rights and Collect Consent
Date April 12, 2018 Author Karolina Lubowicka Category GDPR, News & Releases
We’re happy to invite you to take part in our new live webinar. The webinar will take place on April 19 and May 9 2018. You’ll learn how to collect, store and manage visitor consents among other valuable details about how best to conform with GDPR. The General Data Protection Regulation (GDPR) comes into effect […]
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Case Study: Mapping the Customer Journey in the Banking Industry with Piwik PRO
Date April 10, 2018 Author Karolina Matuszewska Category Banking & Finance
Despite initial scepticism and concerns, banks and financial institutions have followed the trend and incorporated web analytics into their strategy. Their reluctance is justifiable, because it involves concern for the privacy and data security of their clients. Another layer of complexity comes with the stringent and dynamic regulatory landscape, where GDPR and ePrivacy are giving […]
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How Consent Manager Can Help You Obtain GDPR-Compliant Consents From Your Users
Date April 5, 2018 Author Karolina Lubowicka Category Data Privacy & Security, GDPR
In this article we guide you through the most important characteristics of consent under GDPR. We also talk about GDPR consent manager – a useful tool that helps you collect, manage, and store all the relevant data in alignment with the new EU law. New rules around consent can lead to a lot of sleepless […]
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Connecting Piwik PRO with WordPress
Date April 3, 2018 Author Karolina Matuszewska Category Product Best Practices
WordPress doesn’t need much introduction. This open source platform powers 30% of web pages, according to W3Techs survey. The platform owes its recognition thanks to a rich feature set, particularly its wide variety of plugins. These software add-ons can significantly enhance your marketing efforts. The plugin architecture in WordPress allows users to extend functionalities of […]
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We’re Releasing GDPR Consent Manager!
Date March 29, 2018 Author Karolina Lubowicka Category GDPR, News & Releases
We’re happy to announce that we’re extending our marketing stack with a GDPR Consent Manager. Our new tool will help you automate a huge part of collecting, processing and storing GDPR consents and data subject requests. GDPR – an EU regulation that will change A LOT in the approach to data privacy – comes into […]
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Your MarTech & AdTech Digest: March
Date March 26, 2018 Author Karolina Lubowicka, Karolina Matuszewska Category News & Releases
Need some tips on lifting conversion? Poking around the web for some fresh and compelling articles on GDPR? We’ve got it all, and even a bit more. In this post, Piwik PRO team presents GDPR-related posts you shouldn’t miss. Should Your Opt-in Offer Be Video, PDF or Web Content? [Original Research] by CXL Marketers devote […]
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Web Analytics for Remarketing – 4 Key Steps to Follow Off and On-site
Date March 20, 2018 Author Karolina Matuszewska Category Conversion Optimization, Web Analytics
If you operate within the digital ecosystem, you’re probably familiar with the problem of lost visitors, customers or subscribers. It might even be your biggest bugaboo. These visitors interact with your site, put items in the cart, and suddenly they’re gone. They disappear just before the finishing line, conversion. Does this mean they are lost […]
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Web Analytics in China: How to Overcome Data Loss and Latency
Date March 16, 2018 Author Leo Sarian, Karolina Lubowicka Category Web Analytics
Chinese Internet regulations, also known as The Great Firewall, are a controversial topic. It has a major impact on the way online companies do business in China, where both local and foreign companies must cooperate with the authorities to ensure compliance. Google is one of the companies that have been most strongly impacted by The […]
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