Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

Google Analytics alternatives - free and paid

January 13, 2022

Google Analytics alternatives – free and paid

Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.

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Find a Matomo alternative – from free to enterprise-ready platforms

December 8, 2021

Find a Matomo alternative – from free to enterprise-ready platforms

Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. All that makes you look for alternatives, whether free or paid. A lot of companies choose Matomo because it has a strong […]

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5 key Google Analytics limitations

December 6, 2021

5 key Google Analytics limitations

This blog post was originally published on December 10th 2019 with the title “4 Key Google Analytics drawbacks you won’t realize until it’s too late”The free version of Google Analytics, also called Universal Analytics, with its 86% market share, is the most widely used web analytics solution to date. It offers a variety of features, […]

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Anonymous tracking: How to do useful analytics without personal data usage [Updated]

November 24, 2021

Anonymous tracking: How to do useful analytics without personal data usage [Updated]

GDPR restrictions on the collection and use of personal data mean that many analytics users are asking themselves: Can I do useful analytics without personal data?The simple answer is yes. Although you won’t be able to draw the same conclusions as with personal data, an anonymous data collection method provides you with useful insights into […]

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Tomasz Domino: Modern patients expect modern, data-driven healthcare services

November 3, 2021

Tomasz Domino: Modern patients expect modern, data-driven healthcare services

Maciej Zawadziński: What do modern patients expect from their healthcare providers? How did digitization change patients’ expectations? Tomasz Domino, COO at Infermedica: Today’s technology is facilitating more accessible and personalized healthcare for patients, and consumerization of healthcare is becoming a fact. Patients expect increased access to additional care services, better customer service, greater flexibility for […]

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Health data and GDPR: Best practices for analytics in the EU

October 27, 2021

Health data and GDPR: Best practices for analytics in the EU

Analytics platforms give organizations the power to gain insights into how visitors use their websites, apps and products. They also indicate areas that require improvement. Depending on the setup of your platform, your analytics data may or may not contain personal data. If your organization operates in the healthcare sector, analytics data could also reveal […]

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Gerhard Kürner: The marketing of the future will work on first-party data

September 28, 2021

Gerhard Kürner: The marketing of the future will work on first-party data

Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future?  Gerhard Kürner: In the past, the customer journey was often just a  theoretical value that wasn’t verifiable. With the increasing number of digital […]

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Compare 7 free web analytics platforms (product analytics included)

September 27, 2021

Compare 7 free web analytics platforms (product analytics included)

Download the full 65-point comparison table here (direct link, no form to fill out). We’ll walk through the highlights in this article, but the full table provides a valuable overview of the products we’re comparing. Why use a free web analytics platform? Free web analytics platforms are limited. To get the price down to zero, […]

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Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available

September 22, 2021

Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available

We’ve seen many positive developments in the past five years concerning privacy on the internet. GDPR came into force and regulators all over the world started taking data leaks and careless data collection seriously. That’s the good news.The bad news is that we’ve also still seen large players in AdTech, MarTech and analytics routinely ignore […]

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Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

September 21, 2021

Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent

Maciej Zawadziński: Privacy organization ‘noyb’ recently approached over 500 companies with complaints about violations of the GDPR compliance of their websites’ cookie banners. When they followed up on the problem, some companies fixed violations. Still 82% of all websites had remaining issues. It seems noyb’s complaints have motivated companies to act. But why are they […]

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Core – a new plan for Piwik PRO Analytics Suite

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