We’re Launching the Piwik PRO Partner Program!
Published: October 5, 2018 Author Karolina Lubowicka Category News & Releases
If you want to make the most of business opportunities and expand your portfolio by providing your customers with a 100% privacy-compliant analytics platform, our new program is just what you need. Read on to learn more about the benefits of becoming a partner. We’re happy to announce the launch of our new partnership program. […]
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How to Use a CDP for Successful Audience Targeting
Published: September 27, 2018 Updated: October 15, 2018 Author Karolina Matuszewska Category Analytics, Data Management, Personalization
In today’s bountiful data ecosystem, marketers face a real challenge to reach the right customers. Dealing with isolated pools of data scattered across tools and channels creates real roadblocks to the process of defining and targeting the perfect audience. Luckily, advances in technology offer a solution. The name of the game here is “customer data […]
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OECD Guidelines: 8 Privacy Principles to Live By
Published: September 21, 2018 Updated: September 28, 2018 Author Aurélie Pols, Ewa Bałazińska, Karolina Lubowicka Category Data Privacy & Security, GDPR
There is no one-size-fits-all solution when it comes to reducing data-privacy risks. Protection policies may depend on numerous considerations, such as different categories of data, varying legislation, or purpose of data processing. However, there are frameworks that may be used as tools to help you structure discussions about privacy requirements in your organization. A great […]
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Piwik PRO Custom Reports: 4 Sample Use Cases
Published: September 19, 2018 Updated: October 12, 2018 Author Szymon Grzesiak, Karolina Lubowicka Category Custom Reports
Some time ago we announced we were extending our offer with another useful module – Custom Reports. The new addition to the PPMS was designed to help Piwik PRO users create actionable and clear reports quicker than in the standard Analytics module. With this new feature the times when generating reports took hours and hours […]
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JavaScript Malware Steals Card Details From Up To 300 New Websites
Published: September 17, 2018 Author Karolina Lubowicka Category Data Privacy & Security, News & Releases
After the theft of financial data of British Airways and Ticketmaster clients earlier this year, Feedify is another service to fall prey to JavaScript malware. According to security experts, one of the company’s JavaScript files was infected with malicious code stealing users’ payment card details. Who has been affected by the breach? Feedify is a […]
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Customer Lifetime Value: What Is It and Why Is It Important for Your Business
Published: September 14, 2018 Updated: October 12, 2018 Author Karolina Matuszewska Category Analytics, Data Management
Marketers devote time, effort, and all possible resources to track their visitors’ journeys from start to finish, improve content, and provide the best customer experience possible. However, a focus on mostly fleeting results means you need to do more. Organizations that want to ensure long-term success include measuring customer lifetime value in their strategy. What […]
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7 Steps to Make Data-Based Decisions with Web Analytics
Published: September 12, 2018 Updated: October 4, 2018 Author Karolina Matuszewska Category Analytics, Data Management
Extensive technological progress and enhanced analysis methods have led us into the modern era of data. This is where web analytics takes the lead. But the question is, can companies with all these new capabilities – and most importantly data – at their fingertips use them to the fullest? In other words, how can organizations […]
Read more![How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]](https://cdn.piwik.pro/2018/09/personalization-piwikpro.jpg)
How to Target Audiences with Personalized Campaigns Using Piwik PRO [A Step-by-Step Guide]
Published: September 4, 2018 Updated: September 12, 2018 Author Szymon Grzesiak, Julian Jeliński Category Use cases
We’ll take you on a journey through the features of Piwik PRO Marketing Suite by exploring how to counter a shrinking base of banking customers with personalized banners and pop-ups. Personalization of your websites is also a great way to improve the acquisition and retention of clients, and improve cross- and upselling campaigns, but we’ll […]
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Find the Most Suitable Data Gathering Platform – Pros and Cons of DMPs, CDPs, DWs and CRMs
Published: August 31, 2018 Updated: September 6, 2018 Author Karolina Matuszewska Category Data Management
Today’s digital ecosystem, with its proliferation of data sources, tons of information and rapid technological changes poses a host of challenges to make the most out of data. Accessing meaningful data is no easy feat, which is why organizations are turning to data aggregation to improve their performance. Gathering data on customers and users delivers […]
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We’re Officially ISO 27001-certified!
Published: August 28, 2018 Updated: August 31, 2018 Author Karolina Lubowicka Category News & Releases
We’re proud to announce that after the successful completion of a series of audits over the spring and summer, Piwik PRO has been certified under the ISO 27001 standard. For those who are not familiar with this term – ISO 27001 is one of the most widely recognized and internationally accepted information security standards. It’s […]
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