Piwik PRO blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way

Comparison of 9 leading consent management platforms

November 20, 2020

Comparison of 9 leading consent management platforms

The need for data consents started with the EU’s General Data Protection Regulation, which has set the gold standard for data privacy regulations. It has also served as an inspiration for legislation in other countries.For example, the scope and applicability of Brazil’s General Law for the Protection of Personal Data is similar to the GDPR. […]

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Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping

November 9, 2020

Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping

Our team is bringing analytics to the next level and we’re adding tools for analysis and modeling of conversion attribution to Piwik PRO with Version 15.1. We’re also introducing custom channel grouping and some other handy add-ons and improvements. The final release will take place on November 12th, 2020, and it covers only the Analytics […]

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What is PII, non-PII, and personal data? [UPDATED]

October 21, 2020

What is PII, non-PII, and personal data? [UPDATED]

Personally identifiable information (PII) and personal data are two classifications of data that often cause confusion for organizations that collect, store and analyze such data. PII is used in the US but no single legal document defines it. The legal system in the United States is a blend of numerous federal and state laws and sector-specific […]

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How data flows in the analytics ecosystem

October 19, 2020

How data flows in the analytics ecosystem

Whether you’re new to analytics or already well versed, you have probably heard many stories about collecting, crunching and storing data. But what happens in between? How does your data flow from one part of the analytics ecosystem to another? It might seem complex and opaque. This flow often resembles a maze. The data can stream […]

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Piwik PRO Analytics Suite 15: Tracker debugger, new UI in Tag Manager and more

October 8, 2020

Piwik PRO Analytics Suite 15: Tracker debugger, new UI in Tag Manager and more

We’re glad to share the news that Piwik PRO is introducing version 15 of its Analytics Suite. We’ve only recently released Piwik PRO Analytics Suite 14 and now we’re adding more new and upgraded features and capabilities. Improvements include, among other things, the tracker debugger, public API and UI in the Tag Manager and an audit […]

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The invalidation of Privacy Shield and the status of EU-US data transfers

October 6, 2020

The invalidation of Privacy Shield and the status of EU-US data transfers

Privacy Shield is no longer a valid legal framework for transferring data from the EU and Switzerland to the US. But large tech companies such as Google still send heaps of data about EU residents to the US. So what has changed?

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Raw data and sampled data: How to ensure accurate data

September 23, 2020

Raw data and sampled data: How to ensure accurate data

Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We […]

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Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]

August 31, 2020

Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]

Google Analytics (GA) is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR. In the past few years, we’ve heard reports of questionable privacy practices by Google. […]

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PIPEDA and analytics: Everything you need to know

August 21, 2020

PIPEDA and analytics: Everything you need to know

The Personal Information Protection and Electronic Documents Act (PIPEDA) is the Canadian federal privacy law that regulates how the private sector collects, uses and discloses the personal information of their clients. It also deals with the security of storing and processing that personal data.PIPEDA originally went into law in 2000. Since then it has been […]

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Piwik PRO Analytics Suite 14.0: SharePoint improvements, calculated metrics and more

August 19, 2020

Piwik PRO Analytics Suite 14.0: SharePoint improvements, calculated metrics and more

We’re excited to announce that we’re taking Piwik PRO SharePoint analytics capabilities to the next level. Improved performance and new capabilities for SharePoint data collection and reports are here. Starting August 19th, our customers will be able to try out the enhanced features as part of Piwik PRO Analytics Suite 14.

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