Become a guest post author on Piwik PRO blog

Want to guest write for Piwik PRO? We accept guest articles from web analytics and marketing experts if they align with our standards.

Guest Post for Piwik PRO

Web Personalization – Unlock Its Full Potential

Date April 23, 2018 Author Category Content Personalization

Website personalization, first thought of as hype and just another marketing buzzword, has proved to be a sound strategy delivering significant benefits to organizations operating in the digital landscape. It’s not a choice anymore. Instead, it’s become a standard path to higher conversion rates, enhanced customer experience, and improved engagement. But what, exactly, are we […]

Read more

Customer Data Platform Overtakes DMP in the GDPR Compliance Race

Date April 18, 2018 Author Category Data Management

With the GDPR waiting just around the corner to come into force, the debate continues to rage over its influence on organizations and their data ecosystem. What we do know is that it will have a tremendous impact on how personal data is handled. Consequently, it will also influence the way organizations use AdTech and […]

Read more

Live Webinar: A Practical Guide to GDPR: How to Respect Data Subject Rights and Collect Consent

Date April 12, 2018 Author Category GDPR, News & Releases

We’re happy to invite you to take part in our new live webinar. The webinar will take place on April 19 and May 9 2018. You’ll learn how to collect, store and manage visitor consents among other valuable details about how best to conform with GDPR. The General Data Protection Regulation (GDPR) comes into effect […]

Read more

Case Study: Mapping the Customer Journey in the Banking Industry with Piwik PRO

Date April 10, 2018 Author Category Banking & Finance

Despite initial scepticism and concerns, banks and financial institutions have followed the trend and incorporated web analytics into their strategy. Their reluctance is justifiable, because it involves concern for the privacy and data security of their clients. Another layer of complexity comes with the stringent and dynamic regulatory landscape, where GDPR and ePrivacy are giving […]

Read more

How Consent Manager Can Help You Obtain GDPR-Compliant Consents From Your Users

Date April 5, 2018 Author Category Data Privacy & Security, GDPR

In this article we guide you through the most important characteristics of consent under GDPR. We also talk about GDPR consent manager – a useful tool that helps you collect, manage, and store all the relevant data in alignment with the new EU law. New rules around consent can lead to a lot of sleepless […]

Read more

Connecting Piwik PRO with WordPress

Date April 3, 2018 Author Category Product Best Practices

WordPress doesn’t need much introduction. This open source platform powers 30% of web pages, according to W3Techs survey. The platform owes its recognition thanks to a rich feature set, particularly its wide variety of plugins. These software add-ons can significantly enhance your marketing efforts. The plugin architecture in WordPress allows users to extend functionalities of […]

Read more

We’re Releasing GDPR Consent Manager!

Date March 29, 2018 Author Category GDPR, News & Releases

We’re happy to announce that we’re extending our marketing stack with a GDPR Consent Manager. Our new tool will help you automate a huge part of collecting, processing and storing GDPR consents and data subject requests. GDPR – an EU regulation that will change A LOT in the approach to data privacy – comes into […]

Read more

Your MarTech & AdTech Digest: March

Date March 26, 2018 Author , Category News & Releases

Need some tips on lifting conversion? Poking around the web for some fresh and compelling articles on GDPR? We’ve got it all, and even a bit more. In this post, Piwik PRO team presents GDPR-related posts you shouldn’t miss. Should Your Opt-in Offer Be Video, PDF or Web Content? [Original Research] by CXL Marketers devote […]

Read more

Web Analytics for Remarketing – 4 Key Steps to Follow Off and On-site

Date March 20, 2018 Author Category Conversion Optimization, Web Analytics

If you operate within the digital ecosystem, you’re probably familiar with the problem of lost visitors, customers or subscribers. It might even be your biggest bugaboo. These visitors interact with your site, put items in the cart, and suddenly they’re gone. They disappear just before the finishing line, conversion. Does this mean they are lost […]

Read more

Web Analytics in China: How to Overcome Data Loss and Latency

Date March 16, 2018 Author , Category Web Analytics

Chinese Internet regulations, also known as The Great Firewall, are a controversial topic. It has a major impact on the way online companies do business in China, where both local and foreign companies must cooperate with the authorities to ensure compliance. Google is one of the companies that have been most strongly impacted by The […]

Read more

Free Comparison of 5 Most Popular Web Analytics Vendors