![What is PII, non-PII, and personal data? [UPDATED]](https://uploads.piwik.pro/piwik.pro/2020/10/2020-10-21_What-Is-PII-non-PII-and-personal-data_blog.png)
October 21, 2020
What is PII, non-PII, and personal data? [UPDATED]
Personally identifiable information (PII) and personal data are two classifications of data that often cause confusion for organizations that collect, store and analyze such data. PII is used in the US but no single legal document defines it. The legal system in the United States is a blend of numerous federal and state laws and sector-specific […]
Read more
October 19, 2020
How data flows in the analytics ecosystem
Whether you’re new to analytics or already well versed, you have probably heard many stories about collecting, crunching and storing data. But what happens in between? How does your data flow from one part of the analytics ecosystem to another? It might seem complex and opaque. This flow often resembles a maze. The data can stream […]
Read more
October 8, 2020
Piwik PRO Analytics Suite 15: Tracker debugger, new UI in Tag Manager and more
We’re glad to share the news that Piwik PRO is introducing version 15 of its Analytics Suite. We’ve only recently released Piwik PRO Analytics Suite 14 and now we’re adding more new and upgraded features and capabilities. Improvements include, among other things, the tracker debugger, public API and UI in the Tag Manager and an audit […]
Read more
October 6, 2020
The invalidation of Privacy Shield and the status of EU-US data transfers
Privacy Shield is no longer a valid legal framework for transferring data from the EU and Switzerland to the US. But large tech companies such as Google still send heaps of data about EU residents to the US. So what has changed?
Read more
September 23, 2020
Raw data and sampled data: How to ensure accurate data
Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We […]
Read more![Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]](https://uploads.piwik.pro/piwik.pro/2020/08/2020-08-25_Is-Google-Analytics-GDPR-compliant-10-things-to-consider_blog.png)
August 31, 2020
Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]
Google Analytics (GA) is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR. In the past few years, we’ve heard reports of questionable privacy practices by Google. […]
Read more
August 21, 2020
PIPEDA and analytics: Everything you need to know
The Personal Information Protection and Electronic Documents Act (PIPEDA) is the Canadian federal privacy law that regulates how the private sector collects, uses and discloses the personal information of their clients. It also deals with the security of storing and processing that personal data.PIPEDA originally went into law in 2000. Since then it has been […]
Read more
August 19, 2020
Piwik PRO Analytics Suite 14.0: SharePoint improvements, calculated metrics and more
We’re excited to announce that we’re taking Piwik PRO SharePoint analytics capabilities to the next level. Improved performance and new capabilities for SharePoint data collection and reports are here. Starting August 19th, our customers will be able to try out the enhanced features as part of Piwik PRO Analytics Suite 14.
Read more
August 13, 2020
Customer data platforms: The best choice in the post-GDPR landscape
This blog post was originally published on April 18th 2018 with the title “Customer data platform overtakes DMP in the GDPR compliance race”Since the GDPR has come into force, navigating through the data ecosystem has become even more complicated. It has a tremendous impact on how organizations handle personal data. Consequently, it has also influenced […]
Read more
July 28, 2020
Free comparison of 7 enterprise-ready customer data platforms
Customer data platforms have proved their worth as a vital technology in marketing. They create a single customer view by stitching together sources of fragmented user data. CDPs assist marketers to generate a better customer experience, driven by precise information on user behaviors across every touchpoint.
Read more
Categories
- Analytics (125)
- Consent Manager (5)
- Banking & finance (14)
- Comparisons (10)
- Conversion optimization (29)
- Data management (48)
- Data privacy & security (82)
- GDPR (39)
- Government (3)
- Healthcare (4)
- Intranet analytics (10)
- News & releases (48)
- Personalization (14)
- Product best practices (42)
- Tag Manager (21)
- Use cases (31)
Newsletter
Sign up to receive the latest Piwik PRO news and insights in your inbox