Piwik PRO Blog

Where digital marketing professionals find advice on how to collect and analyze data in a privacy-friendly way.

The CJEU Sheds More Light on Trackers and Consent Requirements

Published: November 18, 2019 Updated: November 19, 2019 Author Category Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

Published: November 13, 2019 Author Category News & Releases

Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]

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Luxury Brands vs. Personal Data – Breakfast for Analysts by Piwik PRO & Valtech

Published: November 12, 2019 Author Category News & Releases

Join our CEO Maciej Zawadziński and our technology partners, Valtech’s Eric Petegnief and Pascal Malotti, in a discussion about sensitive online data in the luxury industry. We will cover topics such as data security and GDPR compliance using a luxury brand case study. Attend our Breakfast for Analysts on November 21, 2019, 8:30 AM CET […]

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Ultimate Guide to Piwik PRO Event Tracking

Published: November 5, 2019 Author , Category Analytics

Data analytics has many layers, from page views and bounce rates to time spent on-page. But aggregated data doesn’t capture the full image of your visitors’ activity. Whether you’re running a medium-size e-commerce site or a multinational enterprise, you want to learn how guests behave on your website. Are they reading the blog? Do they […]

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7 Steps to Measure and Boost Product Adoption with Analytics

Published: October 31, 2019 Author Category Analytics

Every time you release a new version of your software, your team gets pumped up. But there’s also anxiety about how your customers will react, whether they will find it helpful, and how it will impact their experience. You’ve invested a lot of effort and resources to make your app shine, and you expect that […]

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Tracking Marketing and SEO Campaign Performance with Piwik PRO

Published: October 21, 2019 Updated: November 18, 2019 Author , Category Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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The New Piwik PRO Analytics Suite 10.0. – Create Reports Easier and Faster

Published: October 16, 2019 Updated: October 21, 2019 Author Category News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

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4 Steps to Take Full Advantage of SharePoint Reporting with Piwik PRO

Published: October 14, 2019 Updated: October 17, 2019 Author Category Analytics

Microsoft’s SharePoint, a collaboration platform, has become a primary tool for companies around the globe. Famed for fostering communication and productivity while creating a smoothly functioning digital ecosystem. However, this grand machine lacks a crucial cog – complete analytics feedback that would show you whether your intranet was fulfilling its purpose. You could use the […]

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What is Third-Party Data and How Does it Fit into Today’s Marketing Landscape?

Published: September 23, 2019 Updated: September 24, 2019 Author Category Data Management, Data Privacy & Security

The more data the better, right? User data is the information that helps you make decisions about your online marketing ventures, but not all data is equal. Data comes from different parties: first party is the stuff you collect yourself with analytics, CRM, and other tools. Second party is someone else’s first party data that’s […]

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Digital Public Sector: How to Protect Citizens’ Privacy Online? – Live Webinar

Published: September 19, 2019 Author Category Data Privacy & Security, News & Releases

Join our CEO Maciej Zawadziński and Jonas Voldbjerg Andersen, CTO at Cookie Information, as they discuss the risks of using Google Analytics and other third-party services across organizations handling sensitive data. Among other topics, the two will talk about the need for establishing GDPR compliance and building public trust. We’re glad to invite you to […]

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