Marketing Analytics for HIPAA-REGULATED organizations
Insights and HIPAA. No trade-off.
Analytics that support HIPAA requirements, so healthcare marketers can make confident, data-driven decisions.
US hosting
SOC 2 Type II
ISO 27001
Designed to meet HIPAA demands.
While regulative and compliance limitations make healthcare marketing more complicated, the demand for transparent and accurate analytics remains equally high as in any other industry.
That’s why Piwik PRO has been designed right from the scratch to protect private and sensitive data and meets all criteria for HIPAA regulated use-cases. Based on this architecture the platform offers a tag management, analytics and data activation, all in one system, that is quickly set-up and intuitively to use.
Everything your legal team needs to say yes.
Custom BAA, infrastructure that supports HIPAA compliance, and built-in privacy safeguards – so your legal team can sign off with confidence.
Data encryption at rest and in transit
HIPAA-eligible Azure hosting in the US
Secure PHI collection and data minimization
Clear patient acquisition data.
A fuller picture of which channels and campaigns are driving patient appointments. Get the attribution accuracy and data activation tools to turn those insights into action.
Full patient journey from search to appointment
Safe data collection across sites and portals
Data activation capabilities
First insights in days.
Piwik PRO is designed to get your team up and running fast – with a familiar interface, dedicated implementation, and ongoing support to answer any questions along the way.
Marketer-friendly interface
Dedicated implementation & ongoing support
Free training resources
“Piwik PRO lived up to our expectations. It is a great product, and I appreciate using it. It allows us to continue tracking the analytics in a privacy-friendly and familiar way, which was one of the factors that led us to choose this platform.”
Tyler Pierce
Manager, Digital Engagement, Rochester Regional Health
Your path to privacy-safe and effective marketing analytics.
A guided process, so you know what to expect from day one.
Sign your BAA
A customized BAA is prepared and signed before any data collection begins.
Guided setup
Your dedicated implementation specialist sets up the platform and onboards your team.
First insights
Your team gets access to accurate, HIPAA-safe marketing analytics data.
Optimize & activate
You start making real improvements with complete, compliant insights behind every decision.
What changes when healthcare marketers have data they trust.
40%
Rise in online patient referrals
Shepherd Center
215%
Increase in page views
Shepherd Center
4x
Behavioral data than G4
Hopkins Agency
Shepherd Center was using Google Analytics – which meant compliance risk and incomplete data. After switching to Piwik PRO, they got the full picture of what was driving patient acquisition and grew patient referrals by 40%.
Rochester Regional Health needed to replace Google Analytics with a platform suitable for managing patient data. With Piwik PRO, they got complete behavioral data across all their digital channels – and used it to grow their website traffic.
Resources on analytics in HIPAA-regulated organizations.
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HIPAA violations and fines: What healthcare organizations need to know
Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew. What this guide covers: HIPAA violation…
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We checked 59 hospital websites. 73% kept tracking visitors after opt-out.
A new study by Piwik PRO and Verified Data scanned 59 major US hospital and clinic websites for tracking and data compliance. The findings show just how common it is for major US healthcare websites to run marketing tools that weren’t built for a regulated environment. What we actually found Across the 59 scanned sites,…
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Is Google Analytics HIPAA-compliant?
If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…
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HIPAA-compliant marketing and advertising: What you can and can’t do
Healthcare marketing and advertising under HIPAA aren’t off limits, but the rules are specific and the major ad platforms won’t sign a BAA. Here’s what needs patient authorization, what doesn’t, and how to run HIPAA-compliant campaigns without exposing PHI.
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PHI vs PII in HIPAA: Healthcare marketing compliance guide
Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…
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A review of HIPAA-compliant analytics platforms
As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…
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The comparison of 9 platforms supporting HIPAA-compliant analytics
Quick summary Nine platforms, three categories. Web and digital analytics (Piwik PRO, Matomo, Piano Analytics, Adobe CJA) report on site and app use. Product analytics (Mixpanel, Amplitude, Heap) analyze in-product behavior. Data governance and routing (Freshpaint, Tealium) control what reaches your existing tools but don’t report themselves. Most vendors restrict the BAA to paid or…
See what HIPAA-supportive analytics looks like for your organization.
HEALTHCARE WEBSITE TRACKING REPORT 2026
Are healthcare companies one audit away from a compliance crisis?
Across 59 US hospital websites we examined, 73% kept firing advertising trackers even after visitors actively opted out of tracking. The fix is an analytics and marketing setup built for HIPAA from the start, not a workaround bolted onto tools that were never designed for it. Read our report and learn what that setup actually looks like.