HIPAA-compliant analytics and data activation: Unlock marketing insights with Piwik PRO

Understand patient journeys, optimize campaigns, and increase engagement while ensuring patient data remains secure and compliant.

Healthcare marketing and data activation

Maximize efficiency with the all-in-one platform

Access four powerful modules – Analytics, Consent Manager, Tag Manager, and Customer Data Platform – via one interface.

Get started right away

Onboard quickly with an easy-to-use platform that is based on familiar concepts. Analyze your marketing results using intuitive reports, dashboards, and heatmaps.

Make compliance easy

Keep sensitive health information safe and protected according to the highest security standards with a customized business associate agreement (BAA).

Discover insights from real data

Collect patient data safely and get deeper insights that help you stand out from companies that rely on anonymous statistics.

Integrate smoothly

Connect Piwik PRO with other tools in your data ecosystem, including Google Ads, Search Console, server-side tagging, CRMs, and more.

Get robust support and training

Take advantage of a large library of training materials and robust support to maximize the potential of your analytics and data activation platform.

What you can do with Piwik PRO

Analytics for web & mobile

HIPAA-compliant analytics

Tag management

Data activation

Server-side tracking & tagging

Complete and accurate data

Get an in-depth understanding of patient behavior with advanced analytics features inside a user-friendly platform. Make the most of our customizable reports, dashboards and integrations while remaining compliant.

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Secure healthcare marketing

Find out how to access valuable marketing insights while respecting patient privacy. Achieve HIPAA compliance with a signed BAA and enhanced security measures.

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Better control over marketing tools

Use our native integration with Tag Manager to gain greater flexibility in making your analytics setup HIPAA-compliant. Adjust tag behavior to fit a secure data collection approach.

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Improve patient acquisition & engagement

Act on your insights and respond to your patients’ needs with our HIPAA-compliant Customer Data Platform. Activate data to provide personalized experiences and enhance patient care.

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Reliable server-side data collection

Get greater control and flexibility in your setup and enhance data privacy with server-side tagging. Choose between server-side Google Tag Manager, Jentis, Stape, or TAGGRS.

Success Story

“Piwik PRO felt familiar with both the UI and metrics. It has a low learning curve due to its similarity to Google Analytics, and we wanted to continue tracking all of the information we historically wished to capture in a HIPAA-compliant and easy way. We considered the price point, familiarity, capabilities, and functionality. The combination of all these factors led us to choose Piwik PRO. There wasn’t any other option on the market that allowed us to capture all the data we wanted and ensure it was HIPAA-compliant.”

Tyler Pierce

Manager, Digital Engagement at Rochester Regional Health

Piwik PRO analytics for healthcare in practice

Enhance marketing effectiveness

Measure the success of outreach initiatives, such as health awareness campaigns or patient education programs, and adjust strategies to drive stronger results.

Elevate patient engagement with data activation

Personalize patient experiences and deliver meaningful recommendations using a customer data platform for targeted email campaigns and on-site personalization.

Improve the ROI of your ad campaigns

Gain deeper insights into the performance of your Google Ads and other platforms, and activate actionable data directly – all while ensuring the protection of sensitive health information.

Improve SEO

Boost your website’s visibility by identifying trending topics and high-traffic keywords. Optimize content to improve search rankings and meet patient expectations, driving more traffic to your site.

Understand patients and their needs

Gain a holistic view of every digital touchpoint your patients encounter. Analyze user flow and funnel data to understand traffic sources through your website, social media, or email campaigns.

Optimize conversion rates

Streamline the patient journey from scheduling to service. Send conversion data like GCLID to refine targeting and boost performance.

The guide to HIPAA compliance in analytics

Learn how to make your company HIPAA-compliant in analytics, marketing and advertising, and find vendors who take compliance seriously.

How Piwik PRO keeps you aligned with HIPAA

Customizable BAA

Partner with us to enhance your healthcare marketing efforts with a customizable Business Associate Agreement (BAA) tailored to your needs, regardless of your chosen hosting option.  Ensure joint compliance and liability for the provided services and establish clear responsibilities concerning PHI/ePHI.

Tailored compliance features

Piwik PRO offers HIPAA-compliant analytics with 256-bit AES encryption for ePHI and comprehensive audit logs to track user activity. These features protect patient data while providing valuable insights, enhancing accountability and building customer trust in your healthcare marketing strategy.

HIPAA certified

Piwik PRO has passed a comprehensive HIPAA-compliance analytics assessment as part of our SOC-2 Type II audit. Safeguard your patients’ sensitive health data with confidence, knowing you’re working with a vendor that meets the highest standards for security and compliance.

Anonymization options

Disable the collection of IP addresses and other identifiers. Reduce the risk of exposing PHI and ensure no location data is inadvertently collected. Protect patient privacy and focus on broad demographic trends without compromising sensitive information.

100% data control

Be the sole controller of granular information on visitors and access it at any time. Decide what ePHI you collect and how you use it to provide the best patient experience. We never use your data for other purposes or share it with third parties.

Secure backup storage and hosting

Use safe backup solutions that replicate sensitive data to HIPAA-compliant Microsoft Azure data centers. Support consistent marketing efforts with backup options in the US cloud or 60+ private cloud locations.

Success Story

“As part of our marketing objectives to drive patient referrals, we partnered with Piwik PRO to gain valuable insights into the user experience on our referral web pages and the referral process. After enhancing our on-page content, we saw a remarkable 215% increase in page views and a 79% drop in bounce rates, resulting in a 40% rise in online referrals. We have created more engaging content that is easier to navigate, making our website a better patient-centered referral experience.”

Kelsey Harris

Web Strategist at Shepherd Center

Resources on HIPAA-compliant analytics

We’ve gathered our content on HIPAA to help you evaluate your organization’s compliance and understand the requirements to comply with the law. Learn how to collect and process patient data online, what security measures to apply across your organization and tech, and how to find a HIPAA-compliant analytics vendor.

  • HIPAA, marketing and advertising: How to run compliant campaigns in healthcare

    Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper care. In the US, safe parameters for using this kind of data in different contexts, including marketing, are set by HIPAA. Unfortunately, many companies are still unaware of the provisions of the law and the potential consequences…

  • Is Google Analytics HIPAA-compliant?

    If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…

  • The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics

    On June 20, 2024, a US district court ruled in favor of the American Hospital Association’s (AHA) lawsuit against the Department of Health and Human Services (HHS) bulletin on using online tracking technologies, declaring it beyond agency authority. The 2022 bulletin sought to inform entities regulated under HIPAA of their obligations concerning the use of…

  • HHS guidance on using online tracking technologies: How to make your analytics HIPAA-compliant

    In December 2022, the US Department of Health and Human Services (HHS) Office for Civil Rights (OCR) issued guidance on online tracking technology to HIPAA-covered entities. The bulletin details healthcare companies’ use of third-party cookies, pixels and other tracking technologies and elaborates on the definition of protected health information (PHI) that HIPAA refers to.HHS’s bulletin…

  • A review of HIPAA-compliant analytics platforms

    As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…

  • PHI and PII: How they impact HIPAA compliance and your marketing strategy

    Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…

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