Welcome to the Piwik PRO knowledge base

Enter our extensive library full of guides, ebooks, case studies, videos and infographics. Learn everything you ever wanted to know about Piwik PRO, digital marketing, web analytics, digital privacy and more.

Type

Category

Comparison

Piwik PRO vs. Siteimprove

The comparison of web and app analytics platforms with real-time reporting features

Comparison

The comparison of web and app analytics platforms with real-time reporting features

Free comparison of 10 leading consent management platforms

Comparison

Free comparison of 10 leading consent management platforms

The comparison of 10 web and app analytics platforms

Comparison

The comparison of 10 web and app analytics platforms

Piwik PRO vs. Adobe Analytics & Google Analytics 4 360

Comparison

Piwik PRO vs. Adobe Analytics & Google Analytics 4 360

Free comparison of 7 enterprise-ready customer data platforms

Comparison

Free comparison of 7 enterprise-ready customer data platforms

Comparison of 7 tag managers

Comparison

Comparison of 7 tag managers

Piwik PRO vs. Universal Analytics & Google Analytics 4

Comparison

Piwik PRO vs. Universal Analytics & Google Analytics 4

Piwik PRO vs. Piano Analytics

Comparison

Piwik PRO vs. Piano Analytics

Piwik PRO vs. Google Universal Analytics & Google Analytics 4

Comparison

Piwik PRO vs. Google Universal Analytics & Google Analytics 4

Piwik PRO vs. Google Analytics 360

Comparison

Piwik PRO vs. Google Analytics 360

Piwik PRO vs. Google Universal Analytics, Google Analytics 4, Google Analytics 360 & Google Analytics 4 360

Comparison

Piwik PRO vs. Google Universal Analytics, Google Analytics 4, Google Analytics 360 & Google Analytics 4 360

Comparison of 7 free web analytics platforms

Comparison

Comparison of 7 free web analytics platforms

Customer data platform vs. data management platform: a edetailed comparison

Comparison

Customer data platform vs. data management platform: a edetailed comparison

Piwik PRO vs. Matomo: 122 features that make all the difference

Comparison

Piwik PRO vs. Matomo: 122 features that make all the difference

The guide to HIPAA compliance in analytics

E-Book

The guide to HIPAA compliance in analytics

How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

E-Book

How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

Report: How EU organizations are balancing marketing and privacy in 2024

E-Book

Report: How EU organizations are balancing marketing and privacy in 2024

Report: Five years into GDPR

E-Book

Report: Five years into GDPR

How to make sure a web analytics vendor complies with key security standards – a helpful guide

E-Book

How to make sure a web analytics vendor complies with key security standards – a helpful guide

How to approach GDPR consent and data requirements: A 4-step guide for analysts and marketers

E-Book

How to approach GDPR consent and data requirements: A 4-step guide for analysts and marketers

A practical guide to acquiring consent in the age of GDPR

E-Book

A practical guide to acquiring consent in the age of GDPR

How to improve the digital journey in healthcare with web analytics & personalization

E-Book

How to improve the digital journey in healthcare with web analytics & personalization

7 elements every DPA should have: A handy checklist

E-Book

7 elements every DPA should have: A handy checklist

Report: The state of GDPR consent

E-Book

Report: The state of GDPR consent

How PII differs from personal data - 3 key factors

E-Book

How PII differs from personal data – 3 key factors

Wien Energie enhances its customer engagement and loyalty with the Piwik PRO Customer Data Platform

Success Story

Wien Energie enhances its customer engagement and loyalty with the Piwik PRO Customer Data Platform

From insight to action: How Piwik PRO has been empowering Aptar Group’s data-driven marketing strategy

Success Story

From insight to action: How Piwik PRO has been empowering Aptar Group’s data-driven marketing strategy

How Swile gained a clearer understanding of their conversion rates and user journeys thanks to Piwik PRO Analytics Suite

Success Story

How Swile gained a clearer understanding of their conversion rates and user journeys thanks to Piwik PRO Analytics Suite

Rochester Regional Health boosts its campaign and content performance with HIPAA-compliant insights gathered with Piwik PRO

Success Story

Rochester Regional Health boosts its campaign and content performance with HIPAA-compliant insights gathered with Piwik PRO

Shepherd Center increased patient referrals by 40% with Piwik PRO as their HIPAA-compliant analytics platform

Success Story

Shepherd Center increased patient referrals by 40% with Piwik PRO as their HIPAA-compliant analytics platform

How the ecommerce advertising platform Shopping24 optimizes its website's performance with Piwik PRO

Success Story

How the ecommerce advertising platform Shopping24 optimizes its website’s performance with Piwik PRO

BOŚ optimizes its business, product and marketing strategies with insights gathered through Piwik PRO

Success Story

BOŚ optimizes its business, product and marketing strategies with insights gathered through Piwik PRO

ICTRecht finds a privacy-focused analytics partner and valuable marketing insights in Piwik PRO

Success Story

ICTRecht finds a privacy-focused analytics partner and valuable marketing insights in Piwik PRO

Helping The Anne Frank House improve visitor experience and make information more accessible

Success Story

Helping The Anne Frank House improve visitor experience and make information more accessible

iGaming leader Inplay Matrix increased key button conversions with data from Piwik PRO

Success Story

iGaming leader Inplay Matrix increased key button conversions with data from Piwik PRO

Moser Holding increased customer loyalty through in-depth analysis and personalization

Success Story

Moser Holding increased customer loyalty through in-depth analysis and personalization

Nettium’s client optimized the full user journey, driving conversions up by 28%

Success Story

Nettium’s client optimized the full user journey, driving conversions up by 28%

ŠKODA AUTO uses Piwik PRO Analytics to better inform their employees and improve engagement

Success Story

ŠKODA AUTO uses Piwik PRO Analytics to better inform their employees and improve engagement

DFS Deutsche Flugsicherung uses data from Piwik PRO to optimize the recruitment process

Success Story

DFS Deutsche Flugsicherung uses data from Piwik PRO to optimize the recruitment process

How Sana Commerce used Piwik PRO to create a powerful ecommerce analytics that helps their customers in web store optimization

Success Story

How Sana Commerce used Piwik PRO to create a powerful ecommerce analytics that helps their customers in web store optimization

DKMS optimizes online campaigns and donor registration funnels with GDPR-compliant analytics

Success Story

DKMS optimizes online campaigns and donor registration funnels with GDPR-compliant analytics

SimpleSite uses data from Piwik PRO to improve ROI on daily ad spend by up to 20%

Success Story

SimpleSite uses data from Piwik PRO to improve ROI on daily ad spend by up to 20%

How the Government of the Netherlands uses Piwik PRO to better inform their citizens

Success Story

How the Government of the Netherlands uses Piwik PRO to better inform their citizens

Candid partnered with Piwik PRO on their journey to full GDPR compliance

Success Story

Candid partnered with Piwik PRO on their journey to full GDPR compliance

How Acrolinx achieved 14.8% increase in product and service quality with the right data

Success Story

How Acrolinx achieved 14.8% increase in product and service quality with the right data

XS4ALL put their customers’ security and privacy first with Piwik PRO Analytics Suite

Success Story

XS4ALL put their customers’ security and privacy first with Piwik PRO Analytics Suite

How a marketing agency found Piwik PRO to be the perfect alternative to both Google Analytics and Matomo

Success Story

How a marketing agency found Piwik PRO to be the perfect alternative to both Google Analytics and Matomo

How TecAlliance optimized their product and improved user experience through analysis of behavioral data

Success Story

How TecAlliance optimized their product and improved user experience through analysis of behavioral data

Online grocery prepared for the GDPR and optimized their website with Piwik PRO

Success Story

Online grocery prepared for the GDPR and optimized their website with Piwik PRO

The right investment for relevant touchpoints achieved through detailed analysis and effective audience targeting

Success Story

The right investment for relevant touchpoints achieved through detailed analysis and effective audience targeting

SVC achieved a 12.8% increase in service quality with data-based optimization of the user experience

Success Story

SVC achieved a 12.8% increase in service quality with data-based optimization of the user experience

How a research organization used Piwik PRO to support growth and achieve GDPR compliance

Success Story

How a research organization used Piwik PRO to support growth and achieve GDPR compliance

How Oxford Online Pharmacy increased data volume by 15% with Duga Digital and server-side Piwik PRO Analytics

Partner Spotlight

How Oxford Online Pharmacy increased data volume by 15% with Duga Digital and server-side Piwik PRO Analytics

How a leading German enterprise enhanced its ecommerce infrastructure with the help of dotSource and data from Piwik PRO

Partner Spotlight

How a leading German enterprise enhanced its ecommerce infrastructure with the help of dotSource and data from Piwik PRO

How Hopkins agency quadrupled campaign traffic data and elevated anonymous analytics for its B2B client with Piwik PRO

Partner Spotlight

How Hopkins agency quadrupled campaign traffic data and elevated anonymous analytics for its B2B client with Piwik PRO

Piwik PRO Day 2024

Video

Piwik PRO Day 2024

Piwik PRO masterclass for marketers: Advanced analytics to drive strategic decision-making

Video

Piwik PRO masterclass for marketers: Advanced analytics to drive strategic decision-making

Piwik PRO masterclass for marketers 2: Optimize your campaigns with a data-driven approach

Video

Piwik PRO masterclass for marketers 2: Optimize your campaigns with a data-driven approach

How privacy laws affect your marketing strategy

Video

How privacy laws affect your marketing strategy