Piwik PRO vs. Google Analytics 360 & Google Analytics 4 & Google Analytics 4 360
Wondering how Piwik PRO fares against Google Analytics 360, Google Analytics 4 and Google Analytics 4 360? Have a look at the 100+ key product features to find out which one better suits your needs:
Important note: For more details about the available plans, visit our pricing page.
| Google Analytics 360 | Google Analytics 4 | Google Analytics 4 360 | Piwik PRO Business | Piwik PRO Enterprise |
|---|
General overview
| Privacy and security compliance |   |  | | | |
| Product capabilities | | | | | |
| Customer care | | | | | |
| Price |  | free |  | Check our pricing | Check our pricing |
Hosting options
| Cloud |  | | | EU hosting | selected data center: Germany, the Netherlands, Sweden, France, the US or Hong Kong |
| Private cloud |  | | | | Numerous data centers around the world, including EU-operated servers  |
Analytics – data collection flexibility
| Web and mobile app analytics | | | | | |
| Custom dimensions | | | | | |
| Limit of properties / websites | 100 properties + | 100 properties | 100 properties + | 20 | unlimited |
Mobile SDKs and app support
| Android – Java | only via Firebase | | | | |
| Android – Kotlin | only via Firebase | | | | |
| iOS – Swift | only via Firebase | | | | |
| iOS – Objective-C | only via Firebase | | | | |
| Flutter | only via Firebase | | | | |
| React Native | only via Firebase | | | | |
| SPA – Single Page Application | | | | | |
| PWA – Progressive Web Apps | only via Firebase | | | | |
| AMP – Accelerated Mobile Pages | | | | | |
Data processing & connectivity
| Data freshness | 4 hours guaranteed under an SLA | 4-8 hours | About 1 hour | ~30 min | 30 min |
| Data sampling | automatic sampling for more than 100M sessions per month | sampling occurs only in advanced reporting when the data exceeds 10 million in counts | sampling occurs only in advanced reporting when the data exceeds 1 billion in counts | none | can be enabled for high-traffic properties to increase reports load time |
| Access to raw data | via BigQuery | via BigQuery | via BigQuery | API, Tableau connector | API, BigQuery, CSV export, Tableau connector |
| Access to historical raw data | | | | | |
| Data retention | customizable | only either 2 months or 14 months | customizable | 25 months | 25 months or more (depending on your configuration or contract) |
| BigQuery raw data export | | | | | |
| Reporting API | | | | | |
| Integrations with popular BI and data visualization software (e.g. Tableau, Power BI, Looker Studio) | | | | | |
Reporting features
| Standard reporting | rich set of standard reports | | | rich set of standard reports | rich set of standard reports |
| Regular expressions in filters, segments & groupings | | | | | |
| Live traffic/live map | | | | | |
| Consent reports | | | | | |
| Heatmap/clickmap/scrollmap report | | | | | |
| Retention reports (cohorts) | | | | | |
| Annotations | | | | | |
| Views feature | | | | | |
| Conversion rate | | | | | |
| Bounce rate metric | | | | | |
| Average session duration | | | | | |
| Custom channel grouping | | | | | |
| Calculated metrics | | | | | |
| Cross-property roll-up reporting (metasites) | | | | | |
| Ability to process personal data and PII (including sensitive data) | only encrypted PII allowed (min. SHA256) | only encrypted PII allowed (min. SHA256) | only encrypted PII allowed (min. SHA256) | non-encrypted and encrypted PII allowed | non-encrypted and encrypted PII allowed |
| Legally compliant tracking of secure member areas | | | | | |
| Funnel reporting | advanced | advanced | advanced | advanced | advanced |
| User flow reporting | | | | | |
| Detailed session log | | | | | |
| User-level reporting | | | | | |
| Reporting identity | | | | | |
| Technology reporting (devices, OS, browsers) | | | | | |
| Source/Medium report | | | | | |
| Landing page report | | | | | |
| Campaigns report | | | | | |
| Site speed reports | | | | | |
| Location report | | | | | |
| Site search report | | | | | |
| Detailed acquisition channel reporting | | | | | |
| Goal conversion reports | | | | | |
| E-commerce tracking | | limited | limited | | |
| Content tracking | | | | | |
| Downloads report | | | | | |
| Outlink report | | | | | |
| Network domain and service provider dimensions | | | | | |
| Custom reports | | | | | |
| Detailed real-time reporting | | | | | |
| Custom dashboards | | | | | |
| Pie chart widget | | | | | |
| Bar chart widget | | | | | |
| Timeline widget | | | | | |
| Table widget | | | | | |
| Counter widget | | | | | |
| Advanced segmentation and data filtering | | | | | |
| Content grouping | | | | | |
| Reports scheduling and distribution | | | | | |
| Report alerts based on changes in metric values | | | | | |
| Sharing reports and dashboards with your team | | | | | |
Multi-channel attribution
| Predefined attribution models | | | | | |
| Custom attribution models | | | | | |
| Model comparison tool | | | | | |
| Conversion paths | | | | | |
| Path length | | | | | |
| Data-driven attribution | | | | | |
Product integrations
| BigQuery | | | | | |
| Google Signals | | | | | |
| Customer data platform | | | | | |
| Google Search Console | | | | | |
| Google Ads | | | | | |
| Looker Studio | | | | | |
| Google Sheets | | | | | |
| A/B testing | via Google Optimize | via Google Optimize | via Google Optimize | tag templates from external tools | tag templates from external tools |
| Data import from CRM, data warehouses etc. | | | | coming soon | via webhooks and automation tools |
| Automated data import via incoming webhooks | | | | coming soon | |
| Google Tag Manager integration (client-side and server-side) | | | | | |
| Shopify | | | | Native app available in Shopify App Store with easy setup, full-store coverage | Native app available in Shopify App Store with easy setup, full-store coverage |
Analytics – data anonymization
| Advanced data anonymization | | | | | |
| Zero-identity tracking | | | | | |
| Out of the box anonymous and deanonymized data streams | | | | | |
| IP Anonymization | | | | | |
| Session pseudonymization | | | | | |
Data control & privacy
| 100% data control | | | | | |
| Data shared with third parties | your data is shared with DoubleClick, Google Ads clients and other Google products | Google gives its users an option to share GA4 data with other Google products like Google Signals and Google Ads | Google gives its users an option to share GA4 data with other Google products like Google Signals and Google Ads | | |
| Local data residency | | | | | |
| Conversion tracking without consent | | only conversion modelling | only conversion modelling | real traffic | real traffic |
| GDPR compliance by default | | | | | |
| HIPAA compliance by default | | | | | |
| PECR compliance by default | | | | | |
| TTDSG compliance by default | | | | | |
| LGPD compliance by default | | | | | |
| CCPA compliance by default | | | | | |
| Data backups and redundancy | | | | | |
| Integrated consent manager (with data subject requests management) | | | | | |
| Suitable for industries handling sensitive data: banking, governments, telecoms and healthcare | | | | | |
Tag manager
| Asynchronous tag support | | | | | |
| Synchronous tag support | | | | | |
| Tag template library | | | | | |
| Analytics tag templates | | | | | |
| Custom tags | | | | | |
| Custom pop-ups | | | | | |
| Content personalization (banners, ads & HTML elements) | | | | | |
| Library of triggers & conditions | | | | | |
| Lookup tables | | | | coming soon | coming soon |
| Trigger groups | | | | coming soon | coming soon |
| Tag manager variables | | | | | |
| Test & debug mode | | | | | |
| Tag configuration import/export | | | | | |
| Workspaces for concurrent tagging projects | | | | | |
| Changelog | | | | | |
| Privacy features (opt-out & opt-in) | | | | | |
| Zero cookie load | | | | | |
| Adjusting how and if tags fire based on visitor privacy preferences | | | | | |
| Meta setup | | | | | |
Customer care & SLA
| Self-service help center | | | | | |
| Community forum | | | | | |
| Live chat support | | | | | |
| Email support | | | | | |
| Dedicated account manager | | | | | |
| Personalized implementation & onboarding | | | | Optional add-on | |
| Personalized product training | | | | Optional add-on | |
| Analytics consulting | | | | Optional add-on | |
| Custom integrations & development | | | | | |
| SLA 99% uptime | | | | | |
Data security
| Full server redundancy | | | | | |
| ISO 27001 certified company | | | | | |
| ISO 27001 certified hosting providers | | | | | |
| SOC 2 certified data centers | | | | | |
| SOC 2 Type II certified product | | | | | |
| HIPAA certified | | | | | |
| External security audits | | | | | |
| SSO (SAML & AD) | only with GSuite Enterprise | only with GSuite Enterprise | only with GSuite Enterprise | | |
| User access management | | | | | |
| Number of user accounts | no limits | 100 | no limits | no limits | no limits |
This comparison is based on the publicly available information gathered in March 2023.