From insight to action: How Piwik PRO has been empowering Aptar Group’s data-driven marketing strategy

Aptar Group, a global leader in the packaging industry, understood the necessity of comprehensive analytics to drive its marketing strategy and make data-driven decisions. With a diverse product range that spans fragrance dispensers, pharmaceutical technologies, and food and beverage packaging, Aptar Group sought an analytics platform that could deliver deeper insights into its operations and customer interactions.

Finding a robust platform with enhanced capabilities

Aptar Group’s existing analytics solutions lacked the detailed insights required by its marketing team. As the company’s operations expanded, it needed a more robust tool with access to actionable data. The marketing team sought specific analytics capabilities to track user behavior, generate leads, and efficiently monitor campaign performance across multiple channels.

While searching for a more suitable analytics platform, Aptar Group discovered Piwik PRO. Initially, they deployed Piwik PRO for SharePoint, leveraging its advanced tracking capabilities. The company noted in particular the more robust data analysis capabilities offered by Piwik PRO, as well as the enhanced security and legal compliance features it provided.

“When searching for a new analytics platform, our goal was to provide a more comprehensive tool for our marketing team. Compared to other tools, Piwik PRO offers more in-depth data, which is particularly useful for our marketing efforts. After thorough research and a request for a proposal process, we chose Piwik PRO because it meets our requirements for detailed analytics, accurate data filtering, and compliance.”

Fabrizio Bonelli

Web Engineer, Customer Engagement Platforms at AptarGroup

Smooth implementation process and ease of use

The implementation process went smoothly. The marketing team received technical training on how to use the new platform. As the team members observed, the transition was seamless because Piwik PRO is based on familiar concepts they knew from previous tools.  

Transitioning to Piwik PRO enabled Aptar Group to collect data more efficiently and gain valuable insights. The marketing department could customize reports and dashboards with ease. This empowered the team to utilize the tool independently, generating specific KPIs aligned with their operational goals.

Better insights for performance transparency, data-driven decisions, and improved campaign effectiveness

Aptar Group’s marketing team regularly uses Piwik PRO to create reports shared with leadership, focusing on campaign monitoring and social media interactions from platforms like LinkedIn and X (formerly Twitter). 

With Piwik PRO, Aptar Group has observed several significant benefits:

• Enhanced insights: The marketing team monitors campaign performance more effectively, particularly on platforms like LinkedIn and X. Customizable dashboards facilitate real-time data interpretation, leading to quicker decision-making.
• Improved user behavior tracking: Piwik PRO’s capabilities allow Aptar Group to comprehensively track user interactions across their websites, providing a clearer understanding of customer behavior and engagement with product pages.
• Data-driven marketing strategies: The ability to collect and analyze lead routing and campaign performance data has enabled the marketing team to refine their strategy and allocate resources more effectively.
• Preparing for future growth: Piwik PRO’s rich ecommerce analytics capabilities have given Aptar Group the tools to improve its online shopping features and adapt to changing packaging market needs and customer expectations.

“Our main expectations included meeting the specific requirements of our marketing team for detailed analytics. We sought insights beyond what other platforms could provide, especially regarding filtering and data accuracy. Piwik PRO is a great fit for the marketing team. In particular, they appreciate the depth of insights, especially concerning our site’s lead routing and user behavior. While we are still in the early stages of integrating ecommerce technologies, we are committed to using Piwik PRO to maximize our understanding and expertise in this area.”

Fabrizio Bonelli

Web Engineer, Customer Engagement Platforms at Aptar Group

Looking ahead

Aptar Group’s journey with Piwik PRO is just beginning. As they further explore the platform’s capabilities, they anticipate even greater improvements in their marketing analytics. There is also the potential for enhanced integration with other systems, like Piwik PRO’s Customer Data Platform, to maximize operational efficiency and drive business growth.

Successful partnership

The collaboration with Piwik PRO marks a significant step in Aptar’s journey towards improved data-driven decision-making in its marketing efforts, building a foundation for continued growth and innovation. With Piwik PRO’s support, Aptar Group can continue its trajectory of innovation and excellence in the packaging industry.

“So far, we have met our expectations with Piwik PRO and look forward to exploring more of its capabilities as time goes on. Piwik PRO gives us access to robust analytics features and helps ensure compliance with various global privacy laws.”

Fabrizio Bonelli

Web Engineer, Customer Engagement Platforms at Aptar Group