Blog - Piwik PRO

March 16, 2021

How to host your analytics: public cloud vs private cloud vs self-hosted

Keeping data on in-house servers used to be the gold standard for doing analytics safely and securely. But cloud-based analytics platforms have been steadily gaining market share as well as – and more importantly – the trust of organizations. In the cloud, clients aren’t responsible for the software, services and hardware, which cuts their costs.…
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February 25, 2021

Is your analytics project HIPAA-compliant? A complete checklist with 32 questions

Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, as it allows organizations to apply the collected insights to improve their services and…
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February 19, 2021

Piwik PRO Analytics Suite 15.2: Improved user experience in Analytics and Consent Manager

We’re happy to announce our first product release this year. Piwik PRO team is introducing new features and improvements to version 15.2 of the Analytics Suite. We’ve focused on multiple ways of enhancing user experience. Our customers will be able to use new dimensions, mark their favorite dashboards, custom reports and segments. It will also…
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February 3, 2021

How multi-channel attribution works in Piwik PRO

As someone investing in dozens of channels – social media, search advertising, email, blogging and more – you want to know which are giving the best return on investment. You want a reliable multi-channel attribution analysis that lets you: But how can you do that when the customer journey is so fragmented? Going from first…
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February 1, 2021

4 key differences between data management platforms and customer data platforms [UPDATED]

Data management platforms. Customer data platforms. Their names may sound similar, but are they the same? Let us guide you through the main differences between DMPs and CDPs. For many years, data management platforms were the most useful tool in digital marketing and advertising. It was the first technology that allowed advertisers and marketers to…
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January 5, 2021

Matomo performance issues: What causes them and how to fix them

Many companies choose Matomo because it doesn’t share user details with advertising systems and allows for keeping data in virtually any location on the globe. But if you’re reading this article, you probably know this already. And you also know that Matomo sometimes faces performance issues. This won’t happen if you run small analytics projects…
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December 15, 2020

Web analytics for governments part 2: How to work with strategic & tactical goals

This article is the second of a three-part series about the FTG framework – a web analytics model designed with the websites of public institutions in mind. The framework was created by Toon Vuursteen, a Dutch thought leader in digital analytics for the public sector, now supporting the digital transformation of GBBO, an agency specialized…
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December 3, 2020

When design goes awry – How dark patterns conflict with GDPR and CCPA

The designs of websites and apps often guide users and help them navigate content in a simple way. An “X” icon serves for closing documents and programs. The red color around that “X” is a warning signal that catches your attention. Cues such as this are like a secret language to make sites and software…
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November 9, 2020

Piwik PRO Analytics Suite 15.1. New attribution models and custom channel grouping

Our team is bringing analytics to the next level and we’re adding tools for analysis and modeling of conversion attribution to Piwik PRO with Version 15.1. We’re also introducing custom channel grouping and some other handy add-ons and improvements. The final release will take place on November 12th, 2020, and it covers only the Analytics…
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October 8, 2020

Piwik PRO Analytics Suite 15: Tracker debugger, new UI in Tag Manager and more

We’re glad to share the news that Piwik PRO is introducing version 15 of its Analytics Suite. We’ve only recently released Piwik PRO Analytics Suite 14 and now we’re adding more new and upgraded features and capabilities. Improvements include, among other things, the tracker debugger, public API and UI in the Tag Manager and an…
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