Blog - Piwik PRO

March 8, 2018

Give Us 5! The PPAS 5.5.0 Update

Today, we’re delighted to announce the software update to our Piwik PRO Analytics Suite 5.5.0. The update was rolled out to existing users on February 14, 2018. We’re constantly making these updates for you, so let us know what you think and if there are features you want to see. In this post we’ll walk…
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March 5, 2018

Web Analytics for Government and the Public Sector: 5 Arguments to Consider

Do government agencies know the path that leads to efficient and compliant web analytics tracking? Hopefully this is a rhetorical question. However, if it’s not, then it’s high time to find a convenient and safe way there. You can expect some bumps in the road, whether in the form of technical constraints or the challenges…
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February 26, 2018

Fix poor website performance with Piwik PRO Analytics reports

Underperforming pages are the bane of every conversion rate optimization process. Never fear, we’ve got the perfect solution to your struggles! In this blog post we’ll show you how to deal with poor website performance using a Piwik PRO Analytics module. Last year’s Conversion Rate Optimization Report 2017 by Econsultancy has shown that only about…
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February 22, 2018

GDPR FAQ: Your Most Burning Questions About GDPR Answered. Part 2/3

In this installment of the series we tackle issues related to GDPR and web analytics, email marketing, opt-outs & many more. Read on to learn how to prepare your business for the changes the new regulation is bringing. Here you can find the rest blog posts of the series:Your Most Burning Questions About GDPR Answered.…
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February 7, 2018

GDPR FAQ: Your Most Burning Questions About GDPR Answered. Part 1/3

The rest blog posts of the series can be found here:Your Most Burning Questions About GDPR Answered. Part 2/3Your Most Burning Questions About GDPR Answered. Part 3/3 Recent studies investigating readiness for GDPR are not optimistic. A survey published in November 2017 by cloud security firm HyTrust showed that only 22% of US organisations are…
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January 29, 2018

Exit intent pop-ups: ins and outs of keeping visitors on your site

Exit intent pop-ups: friend or foe? There’s no straightforward answer, as everything depends on your strategy. These small message windows generate controversy for their negative impact on user experience. That said, their ubiquitous presence in the digital world implies that they do provide us with real benefits, namely conversion optimization. The truth is, more and…
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January 18, 2018

First-party data marketing: 3 powerful use cases

Read this blog post to learn how to utilize first-party data in your marketing strategy. Data is the fuel for virtually every marketing activity – from prospecting, to nurturing up through to conversions and customer retention. Every tool and platform we use collects data and tells us something about our customers and their behavior. And…
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January 12, 2018

What does Matomo mean for Piwik PRO?

Piwik PRO had a great 2017: we released an updated analytics and marketing suite full of new privacy-compliant features; we are growing at an annual rate of over 50%; and we more than doubled our staff–close to 100 people strong as of this month, January 2018. With GDPR coming in May, we look forward to…
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December 19, 2017

Customer data platform: what is it and how does it work?

Wondering about the hype around customer data platforms? Read this blog post and learn why this technology is generating so much buzz. With the amount of information modern marketing tools gather, specialists often feel lost trying to make sense out of it. What’s more, the number of technologies used by marketing departments is rocketing up.…
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December 13, 2017

5 definite advantages you can gain with self-hosted web analytics

If you haven’t made up your mind yet about self-hosted web analytics, it’s high time to go for it. The key arguments in favor of such a deployment are control and security, which are valuable commodities in your marketing strategy. In practice, it means knowing where your data is stored, how it’s handled and who…
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