Blog - Piwik PRO

February 25, 2025

25 years of digital analytics with Brian Clifton: The real challenge for the future is to make sense of data

Organizations are becoming more and more aware of data-driven strategies, so understanding the complexities surrounding data quality, privacy, and technological advancements becomes crucial for their future success. They also need to rely on new tools, often supported by AI, to adapt to changes in the digital analytics field. Dive into the fourth and final episode…
February 20, 2025

Is Google Analytics HIPAA-compliant?

If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…
February 19, 2025

Everything you need to know about the New York Health Information Privacy Act (NYHIPA)

The New York Health Information Privacy Act (NYHIPA), passed by the New York Assembly on January 22, 2025, awaits Governor Kathy Hochul’s signature and will take effect one year after signing, introducing stringent privacy regulations for businesses processing regulated health information (RHI).
February 5, 2025

Navigating the Norwegian E-Com Act 2025: How it Impacts Web Analytics and What Steps You Should Take

The Norwegian Electronic Communications Act, commonly known as the E-Com Act, is a fundamental legislation governing electronic communications targeting Norwegian audiences. As of January 1, 2025, significant amendments have been introduced, particularly concerning cookie guidelines and user data collection. These changes aim to enhance user privacy and align Norway’s regulations with broader European standards, such…
January 27, 2025

Customer Data Platform is now available for all Piwik PRO users

Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP) is now available in all pricing plans. Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs. What is a customer data platform? Customer data…
January 27, 2025

Unlock the power of customer data: A Piwik PRO data activation playbook

Discover our data activation playbook and learn how to make your customer data work for you with Piwik PRO’s Customer Data Platform (CDP). Explore real-life use cases crafted by industry experts, including Juliana Jackson, Arpit Choudhury, Glenn Vanderlinden, and Michał Idziak, and see how to apply customer data to drive personalized experiences and effective marketing…
January 23, 2025

Server-side tagging use cases: How can you benefit from data stream consolidation

Data stream consolidation is one of the key features of server-side tagging. It involves taking one incoming data stream, such as GA4, Piwik PRO, Stape, or others, and distributing it to many outputs. Instead of sending the same event to different vendors – for example, when a customer adds an item to a cart –…
November 27, 2024

Unlocking the potential of digital analytics in finance and banking

Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors.
November 18, 2024

How can server-side tracking help your business?

Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…
November 15, 2024

How to use raw data in web analytics

Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…