Blog - Piwik PRO

June 17, 2025

Why Shopify stores need privacy-compliant analytics

Shopify store owners depend on analytics to track sales, understand customer behavior, and measure marketing performance. However, as privacy regulations like GDPR, CCPA, and the ePrivacy Directive evolve — and as consumers become more aware of how their data is used — traditional analytics platforms pose increasing risks. Tools that rely on third-party cookies and…
June 10, 2025

Piwik PRO vs. Google Analytics for Shopify: A comparison

If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…
June 5, 2025

Introducing Piwik PRO app for Shopify: Advanced analytics with built-in CDP

Note: This article references our Customer Data Platform (CDP), now called Data Activation. We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer…
April 25, 2025

EU-US data transfers uncertainties: How an EU-based analytics platform can improve your marketing performance

European digital marketers are facing unprecedented levels of disruption. Increasing regulatory scrutiny and growing doubts about the legality of EU-US data transfers demand an urgent reassessment of your tech stack. In the very near future, relying on US-based analytics and consent platforms will expose your organization to operational, legal, and financial risks that can no…
March 19, 2025

Norwegian DPA warns against EU-US data transfers – what it means for your website analytics

If your company relies on Google Analytics or other US-based analytics tools, you may soon be putting your data compliance at risk. In February 2025, Norway’s Data Protection Authority (Datatilsynet) issued new guidance on data transfers to the United States, highlighting growing concerns about the legal framework supporting these transfers – the EU-US Data Transfer…
February 25, 2025

25 years of digital analytics with Brian Clifton: The real challenge for the future is to make sense of data

Organizations are becoming more and more aware of data-driven strategies, so understanding the complexities surrounding data quality, privacy, and technological advancements becomes crucial for their future success. They also need to rely on new tools, often supported by AI, to adapt to changes in the digital analytics field. Dive into the fourth and final episode…
February 19, 2025

Everything you need to know about the New York Health Information Privacy Act (NYHIPA)

The New York Health Information Privacy Act (NYHIPA), passed by the New York Assembly on January 22, 2025, awaits Governor Kathy Hochul’s signature and will take effect one year after signing, introducing stringent privacy regulations for businesses processing regulated health information (RHI).
February 5, 2025

Navigating the Norwegian E-Com Act 2025: How it Impacts Web Analytics and What Steps You Should Take

The Norwegian Electronic Communications Act, commonly known as the E-Com Act, is a fundamental legislation governing electronic communications targeting Norwegian audiences. As of January 1, 2025, significant amendments have been introduced, particularly concerning cookie guidelines and user data collection. These changes aim to enhance user privacy and align Norway’s regulations with broader European standards, such…
January 27, 2025

Customer Data Platform is now available for all Piwik PRO users

Note: This article references our Customer Data Platform, now called Data Activation. The functionality and benefits described remain the same. Piwik PRO Analytics Suite now includes the Customer Data Platform (CDP) available across all pricing plans. Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial…
January 27, 2025

Unlock the power of customer data: A Piwik PRO data activation playbook

Discover our data activation playbook and learn how to make your customer data work for you with Piwik PRO’s Customer Data Platform (CDP). Explore real-life use cases crafted by industry experts, including Juliana Jackson, Arpit Choudhury, Glenn Vanderlinden, and Michał Idziak, and see how to apply customer data to drive personalized experiences and effective marketing…