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The CEO and Founder, Maciej Zawadziński, is moving to an advisory position while current COO Piotr Korzeniowski is taking over the company's reins.
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We have exciting news to share with you. We’re rebuilding our Customer Data Platform (CDP). The new version of the module will provide easier data imports, advanced behavioral audiences, and more options for activating data.
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With its twists and turns, 2022 was an exciting year. We had successfully conquered a unique set of external and internal challenges, many new to us. Read this update to learn the year-end highlights and glimpses of the future.
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With US President Joe Biden's executive order in place, the works on the new EU-US data transfer deal can move in full gear. But even with the new framework in place, the conditions have changed too much to get back to the pre-Schrems II business as usual.
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Global
Google Analytics’ competitors foretaste business boost following privacy debacles
"Alternatives to Google Analytics could stand to benefit if the rest of the EU decides – like the Austrian and French data protection authorities already have – that the tool can no longer be used because it does not comply with EU privacy standards. EURACTIV France reports."
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Global
France’s privacy watchdog latest to find Google Analytics breaches GDPR
"Last month — in the wake of the Austrian ruling — one Poland-based Google Analytics competitor, Piwik PRO, told us that Schrems II was one of the main concerns raised by organisations contacting it to seek a Google Analytics alternative."
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Germany
Ist Google Analytics illegal?
"Tools der großen US-Tech-Unternehmen nutzen Marketeers heute selbstverständlich. Die aktuelle Rechtsprechung könnte aber zum Problem werden. Wechselnde Absprachen zum sicheren Datentransfer zwischen Europa und den USA stiften Verwirrung – es könnte bis März 2023 oder länger dauern, bis Rechtssicherheit herrscht."
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Italy
Universal Analytics addio, come scegliere il nuovo provider?
"Chi per lavoro gestisce quotidianamente una grande mole di informazioni personali, infatti, deve scegliere con accuratezza i tool con cui operare, prendendo in esame alcuni elementi di cruciale importanza come quelli individuati”, sostiene Maciej Zawadziński, CEO di Piwik PRO.
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The Netherlands
Privacy en data: wacht niet met zoeken naar alternatieven voor Big Tech
"De datahonger van Big Tech loopt steeds meer tegen muren op. Europese privacywaakhonden floten Google al terug. Ook andere techbedrijven realiseren zich dat ze meer aandacht voor de privacy van hun gebruikers moeten hebben. Dat heeft een grote invloed op wat voor informatie voor marketeers beschikbaar is."
Read moreI did the test: Migrated a semi-complex #GoogleAnalytics 3 client to #PiwikPRO incl. #LookerStudio Dashboards. It works really well, the data is sound, and there is no added complexity or tech overhead like with the typical workarounds needed to cope w/ the #GA4 limitations.
— Lukas Oldenburg (@lukasoldenburg) December 13, 2022
I'm feeling ready to transition to Piwik Pro. So yes, let's countdown to July 1st. The date I am removing the UA + GA4 code. 🎉🎉🎉 Piwik Pro code already running. Had 16 great years using Google Analytics but now it is time to part ways.
— KJ 🇳🇱🇺🇲 (@jkgnl) February 20, 2023
If you are thinking about life after Google Analytics sunset, don't pay attention only to GA4. There are other analytics solutions. @PiwikPro could be a great choice. Affordable pricing. Plenty of integration. GDPR compliant. Well documented.
— Krzysztof Surowiecki (@ksurowiecki) March 10, 2023
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