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The departure from third-party tracking and an increased focus on privacy are driving companies to seek new ways of connecting with their audiences. These shifts in the landscape are what inspired Piwik PRO to update its Customer Data Platform (CDP), a customer-centric solution that empowers marketers to maximize the value of their activities and campaigns.
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CEOs and marketing executives from across Europe share their experiences with privacy compliance in the second edition of Piwik PRO’s GDPR study. 2023 results show a massive shift in how EU companies perceive GDPR and the obligations that come with it.
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On July 1, 2023, a product with a market share of over 85% will stop collecting data and be replaced by its successor, Google Analytics 4. That means companies can either learn analytics based on a completely different tracking logic or look for a new platform based on familiar patterns.
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The CEO and Founder, Maciej Zawadziński, is moving to an advisory position while current COO Piotr Korzeniowski is taking over the company's reins.
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We have exciting news to share with you. We’re rebuilding our Customer Data Platform (CDP). The new version of the module will provide easier data imports, advanced behavioral audiences, and more options for activating data.
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With its twists and turns, 2022 was an exciting year. We had successfully conquered a unique set of external and internal challenges, many new to us. Read this update to learn the year-end highlights and glimpses of the future.
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With US President Joe Biden's executive order in place, the works on the new EU-US data transfer deal can move in full gear. But even with the new framework in place, the conditions have changed too much to get back to the pre-Schrems II business as usual.
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Global
Google Analytics’ competitors foretaste business boost following privacy debacles
"Alternatives to Google Analytics could stand to benefit if the rest of the EU decides – like the Austrian and French data protection authorities already have – that the tool can no longer be used because it does not comply with EU privacy standards. EURACTIV France reports."
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Global
France’s privacy watchdog latest to find Google Analytics breaches GDPR
"Last month — in the wake of the Austrian ruling — one Poland-based Google Analytics competitor, Piwik PRO, told us that Schrems II was one of the main concerns raised by organisations contacting it to seek a Google Analytics alternative."
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Germany
Ist Google Analytics illegal?
"Tools der großen US-Tech-Unternehmen nutzen Marketeers heute selbstverständlich. Die aktuelle Rechtsprechung könnte aber zum Problem werden. Wechselnde Absprachen zum sicheren Datentransfer zwischen Europa und den USA stiften Verwirrung – es könnte bis März 2023 oder länger dauern, bis Rechtssicherheit herrscht."
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Italy
Universal Analytics addio, come scegliere il nuovo provider?
"Chi per lavoro gestisce quotidianamente una grande mole di informazioni personali, infatti, deve scegliere con accuratezza i tool con cui operare, prendendo in esame alcuni elementi di cruciale importanza come quelli individuati”, sostiene Maciej Zawadziński, CEO di Piwik PRO.
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The Netherlands
Privacy en data: wacht niet met zoeken naar alternatieven voor Big Tech
"De datahonger van Big Tech loopt steeds meer tegen muren op. Europese privacywaakhonden floten Google al terug. Ook andere techbedrijven realiseren zich dat ze meer aandacht voor de privacy van hun gebruikers moeten hebben. Dat heeft een grote invloed op wat voor informatie voor marketeers beschikbaar is."
Read moreTatu Kallonen shows us more private ways of getting analytics that is anonymous. For example Piwik PRO can be used without cookies or session IDs in a way that can capture all the traffic to the site.#WCFI pic.twitter.com/LAjrTqXFUT
— WordCamp Finland (@WordCampFinland) September 15, 2023
<3 @PiwikPro ecommerce v2! Much better to handle products here and mapping from GA3 products or GA4 items is almost fun ;) pic.twitter.com/cqy86uQBMI
— Markus Baersch (@mbaersch) June 17, 2023
The Ultimate GA4 Alternative - Piwik PRO https://t.co/jXuEiAa1jF via @YouTube
— Anil Batra (@AnilBatra) June 15, 2023
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