Piwik PRO vs. Google Universal Analytics & Google Analytics 360 & Google Analytics 4 & Google Analytics 4 360

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Wondering how Piwik PRO fares against Google Universal Analytics, Google Analytics 360, Google Analytics 4 and Google Analytics 4 360? Have a look at the 100+ key product features to find out which one better suits your needs:

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	Google Analytics Universal	Google Analytics 360	Google Analytics 4	Google Analytics 4 360	Piwik PRO Core	Piwik PRO Enterprise

General overview

Hosting options

Cloud					EU hosting	selected data center: Germany, the Netherlands, Sweden, France, the US or Hong Kong
Private cloud						selected data center in one of 60+ Azure regions, and Elastx servers in Sweden

Analytics – data collection flexibility

Web and mobile app analytics
Custom dimensions
Limit of properties / websites	100 properties	100 properties +	100 properties	100 properties +	10	unlimited

Mobile SDKs and app support

Android – Java	only via Firebase	only via Firebase
Android – Kotlin	only via Firebase	only via Firebase
iOS – Swift	only via Firebase	only via Firebase
iOS – Objective-C	only via Firebase	only via Firebase
Flutter	only via Firebase	only via Firebase
React Native	only via Firebase	only via Firebase
SPA – Single Page Application
PWA – Progressive Web Apps	only via Firebase	only via Firebase
AMP – Accelerated Mobile Pages

Data processing & connectivity

Data freshness	24-48 hours	4 hours guaranteed under an SLA	4-8 hours	About 1 hour	~30 min	30 min
Data sampling	automatic sampling for more than 500k sessions per month	automatic sampling for more than 100M sessions per month	sampling occurs only in advanced reporting when the data exceeds 10 million in counts	sampling occurs only in advanced reporting when the data exceeds 1 billion in counts	none	can be enabled for high-traffic properties to increase reports load time
Access to raw data		via BigQuery	via BigQuery	via BigQuery	API, Tableau connector	API, BigQuery, CSV export, Tableau connector
Access to historical raw data
Data retention	customizable	customizable	only either 2 months or 14 months	customizable	14 months	25 months or more (depending on your configuration or contract)
BigQuery raw data export
Reporting API
Integrations with popular BI and data visualization software (e.g. Tableau, Power BI, Looker Studio)

Reporting features

Standard reporting	rich set of standard reports	rich set of standard reports			rich set of standard reports	rich set of standard reports
Regular expressions in filters, segments & groupings
Live traffic/live map
Consent reports
Heatmap/clickmap/scrollmap report
Retention reports (cohorts)
Annotations
Views feature
Conversion rate
Bounce rate metric
Average session duration
Custom channel grouping
Calculated metrics
Cross-property roll-up reporting (metasites)
Ability to process personal data and PII (including sensitive data)	only encrypted PII allowed (min. SHA256)	only encrypted PII allowed (min. SHA256)	only encrypted PII allowed (min. SHA256)	only encrypted PII allowed (min. SHA256)	non-encrypted and encrypted PII allowed	non-encrypted and encrypted PII allowed
Legally compliant tracking of secure member areas
Funnel reporting	basic	advanced	advanced	advanced	advanced	advanced
User flow reporting
Detailed session log
User-level reporting
Reporting identity
Technology reporting (devices, OS, browsers)
Source/Medium report
Landing page report
Campaigns report
Site speed reports
Location report
Site search report
Detailed acquisition channel reporting
Goal conversion reports
E-commerce tracking			limited	limited	limited	limited
Content tracking
Downloads report
Outlink report
Network domain and service provider dimensions
Custom reports
Detailed real-time reporting
Custom dashboards
Pie chart widget
Bar chart widget
Timeline widget
Table widget
Counter widget
Advanced segmentation and data filtering
Content grouping
Reports scheduling and distribution
Report alerts based on changes in metric values
Sharing reports and dashboards with your team

Multi-channel attribution

Product integrations

BigQuery
Google Signals
Customer data platform
Google Search Console
Google Ads
Looker Studio
Google Sheets
A/B testing	via Google Optimize	via Google Optimize	via Google Optimize	via Google Optimize	tag templates from external tools	tag templates from external tools
Data import from CRM, data warehouses etc.					coming soon	via webhooks and automation tools
Automated data import via incoming webhooks					coming soon
Google Tag Manager integration (client-side and server-side)

Analytics – data anonymization

Data control & privacy

100% data control
Data shared with third parties	your data is shared with DoubleClick, Google Ads clients and other Google products	your data is shared with DoubleClick, Google Ads clients and other Google products	Google gives its users an option to share GA4 data with other Google products like Google Signals and Google Ads	Google gives its users an option to share GA4 data with other Google products like Google Signals and Google Ads
Local data residency
Conversion tracking without consent			only conversion modelling	only conversion modelling	real traffic	real traffic
GDPR compliance by default
HIPAA compliance by default
PECR compliance by default
TTDSG compliance by default
LGPD compliance by default
CCPA compliance by default
Data backups and redundancy
Integrated consent manager (with data subject requests management)
Suitable for industries handling sensitive data: banking, governments, telecoms and healthcare

Tag manager

Asynchronous tag support
Synchronous tag support
Tag template library
Analytics tag templates
Custom tags
Custom pop-ups
Content personalization (banners, ads & HTML elements)
Library of triggers & conditions
Lookup tables	coming soon	coming soon
Trigger groups	coming soon	coming soon
Tag manager variables
Test & debug mode
Tag configuration import/export
Workspaces for concurrent tagging projects
Changelog
Privacy features (opt-out & opt-in)
Zero cookie load
Adjusting how and if tags fire based on visitor privacy preferences
Meta setup

Customer care & SLA

Self-service help center
Community forum
Live chat support
Email support
Dedicated support specialist
Dedicated account manager
Personalized implementation & onboarding
Personalized product training
Analytics consulting
Custom integrations & development
SLA 99% uptime

Data security

Full server redundancy
ISO 27001 certified company
ISO 27001 certified hosting providers
SOC 2 certified data centers
SOC 2 Type II certified product
HIPAA certified
External security audits
SSO (SAML & AD)	only with GSuite Enterprise	only with GSuite Enterprise	only with GSuite Enterprise	only with GSuite Enterprise
User access management
Number of user accounts	100	no limits	100	no limits	no limits	no limits

This comparison is based on the publicly available information gathered in March 2023.

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Privacy and security compliance

Product capabilities

Customer care

free (up to 10 million hits per month)

free (up to 500k actions per month)

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