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On-demand library
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Marketing forecast for 2023: SKILLS, TECHNOLOGY & PRIVACY
Improve your strategy for the new year with advice from the most influential experts in the field. Sign up for a series of on-demand video talks and learn about essential marketing skills, regulatory changes, and technologies for 2023.
Speakers
Mikko Piippo, Anil Batra, Aurélie Pols, Luiza Jarovsky, Vadim Baele, Philipp Loringhoven
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How to integrate Piwik PRO with other products and make the most out of your data
Piwik PRO Analytics Suite offers numerous advanced features to analyze visitors’ behavior across channels. But you can gain access to even more insights by adding data from additional sources and integrating it with other products. In this webinar, we guide you through the integrations available in Piwik PRO and show how they can help you analyze more data in different contexts.
Speakers
Piotr Harmasz, Michał Idziak
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Migrating to Piwik PRO Analytics Suite with a partner agency
Migrating to a new analytics platform can be a challenge. While we support all our clients during this process, some choose the help of their local agency or partner. Our speakers discuss the reasons for switching to Piwik PRO Analytics Suite and the key challenges that companies can face. They also share some examples of successful migrations with a partner’s assistance.
Speakers
Carl Löjdqvist, Daniel Bensason, Mateusz Krempa
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Mid-year marketing review: Analyze your performance and prepare for a successful Q4
September is a great time to look back on your marketing initiatives from the past few months. It gives you sufficient time to implement changes and drive results before the year ends. Learn how to evaluate the effectiveness of your marketing strategy by looking at the right data. Find out how Piwik PRO Analytics Suite can help you monitor how well you’re meeting your goals and what needs improvement.
Speakers
Dominika Gruszkiewicz, Szymon Grzesiak
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Life after Universal Analytics: What makes Piwik PRO a better alternative than Google Analytics 4
In July 2023 Google Universal Analytics, known as Google Analytics 3, will become history. Companies need to decide what to do next – switch to the controversial Google Analytics 4 or consider other options. Find out why Piwik PRO Analytics Suite might be a great alternative to Google products. Learn how to easily migrate your analytics to a privacy-friendly EU-based platform.
Speakers
Jarek Miazga, Piotr Harmasz
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Marketing tools and privacy: Making your first steps towards compliance
Find out how to make privacy an integral part of your marketing stack. Discover emerging trends in compliant data collection and how regulations will impact your strategy. Learn about the role of risk assessment and tech audits in selecting marketing software.
Speakers
Jonas Voldbjerg Andersen, Piotr Korzeniowski
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How to get started with privacy-friendly analytics: Best practices for using Piwik PRO Core
Privacy-friendly analytics allows you to collect and analyze data in a way that respects individual privacy rights and delivers relevant insights. But do you know how to get started? Learn how to begin tracking your site with a free Piwik PRO Core plan. See the most common use cases that will help you to optimize your analytics and generate real results. Get all your questions answered during the Q&A session.
Speakers
Michał Idziak, Paweł Łubiarz
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Mobile app analytics: How to capture the full customer journey with Piwik PRO’s mobile SDK
Find out how to use mobile app analytics to capture the full user journey while maintaining high privacy standards. Get an overview of key functions of Piwik PRO’s native SDKs. Learn about the new features of SDKs on our roadmap.
Speakers
Michał Idziak, Piotr Harmasz
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Online analytics in 2022: How to collect valuable data and stay privacy-compliant?
Find out how to strike the right balance between meaningful data collection and privacy compliance. Learn which tracking methods work best in particular data privacy jurisdictions.
Speakers
Lisette Meij, Maciej Zawadziński
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Prepare your marketing strategy for 2022: live expert discussion on technology and privacy trends
The end of the year makes you review your business activities and plan upcoming ones. Learn from top specialists in marketing, technology and privacy how to prepare for major changes in online marketing in 2022.
Speakers
Laura De Boel, Christophe Alves, Elias Crum, Cornelius Witt, Maciej Zawadziński
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Meet Piwik PRO’s new tracker: more accurate data and even better performance
We work constantly on improving Piwik PRO Analytics Suite to give our clients the best platform possible, so we’re happy to announce this big change: a completely new tracker. We’ve redeveloped how our product tracks data for better stability and scalability. In this webinar we’ll show you how you can benefit from this change. Our experts will give you a quick overview of what was updated, show you the new features and answer all your questions in the Q&A session at the end of the webinar.
Speakers
Bartek Nowak, Adam Zarecki, Michał Idziak
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Integrate Piwik PRO with the Google ecosystem: Improve productivity and data accessibility
Moving away from Google Analytics doesn’t mean you have to abandon other Google’s products. Join the webinar to learn how to integrate Piwik PRO with the Google ecosystem and stay compliant with your local privacy laws. Our experts will show you how to track YouTube videos, read Google Search Console reports and use the new integration with Google Sheets.
Speakers
Piotr Harmasz, Michał Idziak
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Data analytics in healthcare – do more with patient data while staying HIPAA-compliant
In the healthcare industry, one of the main challenges is balancing data collection with HIPAA compliance. Join the webinar and learn how to run solid analyses and move past barriers that hinder the use of data in healthcare. You’ll also get a grasp of how to use first-party data to boost your organization’s tech advancement. Piwik PRO and Blast Analytics, experts in the field, will be your hosts.
Speakers
Joe Christopher, Jakub Stadniczuk
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Coming this summer: Free privacy-friendly analytics hosted in the EU – Piwik PRO Core
Collecting data while staying aligned with privacy regulations is harder than ever, so the market need for privacy-friendly analytics is growing. Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, fits that need, and we’re making it available publicly this August. Watch the product demo and see how easy it is to start your analytics project with the platform’s default settings. Stay for the Q&A session and a surprise announcement.
Speakers
Maciej Zawadziński, Marcin Pluskota
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Make smart decisions about your marketing budget – identify the best performing channels with Piwik PRO Analytics Suite
The road to a conversion can be long and wandering – especially if there are multiple touchpoints along the way. Social media, paid ads, referrals – how do you know which channel contributed the most to a conversion? Our expert will try to answer this and any other questions you might have in this webinar. Learn how to identify the best performing marketing channels, dive deeper into attribution models.
Speakers
Michał Idziak
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Optimize marketing content with proven analytics strategies that also respect visitor privacy
Content marketing is easy to start, but hard to get just right. Join the webinar to discover how analytics helps you set better goals for your marketing content and optimize your strategy. Learn how to move past obstacles to collecting data while respecting privacy laws.
Speakers
Mateusz Krempa, Michał Idziak
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How product and marketing teams can use analytics to boost product adoption and generate leads
Whether your role is product-related or marketing, this webinar has you covered. We’ll go from analyzing acquisition channels to optimizing the product user’s journey. Our expert will show you how to get the most out of your analytics reporting, so you can grow your business with more informed decisions. We’ll answer your questions during the Q&A session at the end of the webinar.
Speakers
Mateusz Krempa
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How to improve consent opt-in rate and understand your analytics data
Overcome the challenges in obtaining valid visitor consents and gathering valuable analytics data. Learn from experts how to implement your consent forms and have more visitors agree to collecting their personal data. Get all your questions answered during the Q&A session.
Speakers
Marc Southwell, Piotr Korzeniowski, Dominika Gruszkiewicz
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How to analyze the complete user journey with Piwik PRO, including a detailed banking use case
Understanding the user journey can help you optimize your website. However, because of tracking obstacles or different visitor paths, mapping all the touchpoints could be challenging. If you want to move past these obstacles without sacrificing privacy compliance, sign up for the webinar. You’ll learn how to use Piwik PRO Analytics Suite to map the full user journey.
Speakers
Mateusz Krempa, Michał Idziak
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Quality analytics with Piwik PRO Core: Collect and process data in a privacy-compliant manner
Take full advantage of the Piwik PRO Core option. In this webinar, you’ll learn how to collect data in a privacy-compliant way and still conduct valuable analyses. Our speakers will discuss tracking settings and present you with an advanced feature overview.
Speakers
Piotr Korzeniowski, Michał Idziak
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Moving away from Google Tag Manager: Take control of your marketing stack and respect user privacy
If you use a tag manager, you’re probably familiar with its benefits. Fast deployment of tracking snippets, control over all tags in one place and built-in tag templates help you handle everyday tasks. But does your tag manager allow you to stay privacy compliant? Whether you're looking for an alternative to Google Tag Manager, or just want to learn more about this topic, watch this webinar.
Speakers
Maciej Zawadziński, Piotr Słonina
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How to overcome performance issues and lack of flexibility in your analytics? Comparing Piwik PRO and Matomo
Choosing an analytics software that fits you in terms of performance, flexibility and usability is hard. The choice may become even harder as each analytics project has unique requirements. In this webinar our experts will help you pick an analytics software that best fits your needs, with a thorough comparison of Piwik PRO’s and Matomo’s features. Watch and stay for a live Q&A session at the end.
Speakers
Maciej Zawadziński, Michał Gonera
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How multi-channel conversion attribution works – a new feature in Piwik PRO
To properly identify the most relevant touchpoints in the customer journey is every marketer’s and data analyst’s dream. If you’d like to learn how to do it, this webinar is for you. Our pair of experts will guide you through multi-channel conversion attribution in Piwik PRO. Discover how to use it to optimize your marketing spending and increase your sales.
Speakers
Jarek Miazga, Natalia Boniecka
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Transformation of the public sector: How to measure and optimize the digital citizen journey?
During this live discussion we’ll talk about the public sector and the challenges of digitalization. Is it possible for a government institution to create a fully online citizen journey? What are the main threats and challenges related to the digitalization of this sector? We’ll cover this and much more with the help of our guest speakers.
Speakers
Toon Vuursteen, Jonathan Wiersma, Piotr Korzeniowski
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Best practices for data visualization: How to make numbers easy to understand
In this live webinar, we’ll use examples from marketing and user interface optimization to show you how to bring data to life with sharp visualizations.
Speakers
Rafał Lemieszewski, Natalia Boniecka
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New SharePoint integration with dedicated reports in Piwik PRO
The brand-new integration with SharePoint is out and we want to walk you through it. From the setup through dedicated reports to privacy questions, we’ll cover it all in this webinar.
Speakers
Bartosz Twaróg, Piotr Szostak, Natalia Boniecka
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Move past tracking obstacles in analytics: Privacy laws, browser blocking and Privacy Shield
Tracking user behavior across web and mobile is getting harder. Browsers and privacy regulations keep throwing up new restrictions. How can you deal with technical and legal obstacles and still work with complete analytics data? We’ll give you many methods in this webinar.
Speakers
Maciej Zawadziński, Grzegorz Jendroszczyk
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Moving away from Google Analytics: How to switch to an alternative analytics platform
Google Analytics is free, but are you aware of the hidden costs? Learn why companies look for an alternative and how to plan a smooth transition to another analytics platform.
Speakers
Maciej Zawadziński, Piotr Słonina
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New features in Piwik PRO 13.0.0: Google Ads integration, improved user flow report and more
Our two experts will guide you through Google Ads integration, improved user flow report and other product changes.
Speakers
Jarek Miazga, Natalia Boniecka
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Digital public sector: How to protect citizens’ privacy online?
Risks and solutions when using Google Analytics, demonstrating GDPR compliance and ensuring public trust.
Speakers
Jonas Voldbjerg Andersen, Maciej Zawadziński
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A practical guide to GDPR: How to respect data subject rights and collect consent
Learn practical steps to collect consent in a privacy-compliant manner. There will also be a quick recap of the main changes that GDPR brings for personal data, consent and data subject rights.
Speakers
Maciej Zawadziński
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