Back to all glossary articles

Keywords

Keywords are words and phrases that people type into search engines. Keywords are essential for and Search engine optimization (SEO) . They let you discover how people are looking for your products, services or information, and simplify the process of finding them. With the right implementation they help your site rank higher in search results.

Keywords are also used in the campaign tracking parameters:

pk_keyword

or utm_keyword Read more about reporting on keywords on Piwik PRO help center:

Google Search Console report

  • Privacy by design in practice: How “just enough” data beats “just in case” collection

    While collecting more data “just in case” feels safer, according to Matt Gershoff, it’s also one of the biggest sources of unnecessary compliance risk, analytical noise, and wasted organizational resources in the analytics industry today. His approach of “just enough” data collection is more intentional, more aligned with privacy regulation, and often more analytically effective.

  • 4 ways to make your analytics HIPAA-compliant: Implementation guide

    Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.

Other definitions

Recent posts from Piwik PRO blog