A
-
A/B testing
-
Acquisition reports
-
Action
-
Adobe Analytics
-
Affiliate marketing
-
Aggregated data
-
AI and privacy
-
Analytics dashboard
-
Analytics suite
-
Anonymized data
-
App analytics
-
App Tracking Transparency (ATT)
-
Application programing interface (API)
-
Attribution modeling
-
Audience reports
-
Audience segmentation
-
Average engagement time
-
Average order value (AOV)
B
C
-
Calculated metrics
-
California Privacy Rights Act (CPRA)
-
Call to action (CTA)
-
Campaign tracking
-
Cart abandonment rate
-
Churn rate
-
Click analytics
-
Click path
-
Click-through rate (CTR)
-
Client-side analytics
-
Client-side tagging
-
Client-side tracker
-
Cloud hosting
-
CNIL
-
Cohort
-
Consent
-
Consent manager
-
Content analytics
-
Content personalization
-
Content tracking
-
Contextual targeting
-
Conversion
-
Conversion attribution
-
Conversion rate
-
Conversion rate optimization (CRO)
-
Cookie syncing
-
Cookieless advertising
-
Cookieless marketing
-
Cookies
-
Cost per acquisition (CPA)
-
Cost per action (CPA) / effective cost per action (eCPA)
-
Cost per click (CPC) / effective cost per click (eCPC)
-
Cost per lead (CPL)
-
CPRA cookie banner
-
Cross-channel tracking
-
Cross-platform tracking
-
Cross-selling
-
Custom channel grouping
-
Custom dimensions
-
Custom reports
-
Custom variables
-
Customer acquisition cost (CAC)
-
Customer analytics platform
-
Customer data analytics
-
Customer data infrastructure
-
Customer data platform (CDP)
-
Customer journey
-
Customer journey mapping
-
Customer lifecycle
-
Customer lifecycle management (CLM)
-
Customer lifetime value (CLV)
-
Customer relationship management (CRM) platforms
-
Customer retention rate
-
Customizable dashboards
D
-
Dark patterns
-
Data activation
-
Data anonymization
-
Data clean room
-
Data controller
-
Data democratization
-
Data export
-
Data freshness
-
Data import
-
Data integration tools
-
Data layer
-
Data management platform (DMP)
-
Data ownership
-
Data privacy
-
Data privacy breach
-
Data processing agreement
-
Data processor
-
Data protection authority (DPA)
-
Data protection impact assessment (DPIA)
-
Data protection officer
-
Data pseudonymization
-
Data redaction
-
Data retention
-
Data sampling
-
Data silos
-
Data subject
-
Data subject access request
-
Data thresholds
-
Data visualization tools
-
Data warehouse
-
Data-driven attribution
-
De-identified data
-
Dedicated database
-
Deep linking
-
Demand-side platform (DSP)
-
Device fingerprint tracking
-
Digital analytics
-
Digital Operational Resilience Act (DORA)
-
Dimension
-
Direct traffic
-
Double opt-in
-
Dynamic content
-
The Digital Markets Act (DMA)
-
The Digital Services Act (DSA)
E
-
Ecommerce analytics
-
Ecommerce reporting
-
Ecommerce tracking
-
Electronic protected health information (ePHI)
-
Email analytics
-
Enhanced Tracking Protection
-
Enterprise analytics
-
Entry page
-
Entry rate
-
ePrivacy Regulation
-
EU-US data privacy framework
-
Event analytics
-
Event tracking
-
Event-based web analytics
-
Exit intent pop-up
-
Exit page
-
Exit rate
-
Extract, Transform, Load (ETL)
-
The European Data Protection Board
F
G
H
J
No matching articles found.
L
M
O
P
-
Page view
-
Paid marketing activities
-
Personal data
-
Personal Information Protection and Electronic Documents Act (PIPEDA)
-
Personally identifiable information (PII)
-
Predictive analytics
-
Predictive metrics
-
Privacy by design
-
Privacy laws in the United States
-
Privacy Sandbox
-
Privacy Shield
-
Privacy-enhancing technologies (PETs)
-
Private cloud
-
Product analytics
-
Profiling
-
Progressive web applications (PWA)
-
Protected Health Information (PHI)
-
Pseudonymous data
Q
No matching articles found.
R
-
Raw data analysis
-
Raw data vs. processed (aggregated) data
-
React Native analytics
-
Real-time data
-
Real-time data analytics
-
Real-time reporting
-
Redirection
-
Referral / referrer
-
Retargeting / remarketing
-
Retention marketing
-
Return on ad spend (ROAS)
-
Return on investment (ROI)
-
Returning visitors
-
Revenue per visitor (RPV)
S
-
Sales conversion rate
-
Sales funnel
-
Sales opportunity
-
Sales-qualified lead (SQL)
-
Sampled data
-
Search engine optimization (SEO)
-
Search engine results page (SERP)
-
Second-party data
-
Segmentation
-
Sensitive data
-
Server-side analytics
-
Server-side tagging
-
Server-side tracking vs. client-side tracking
-
Server-side tracking with a first party collector
-
Session analytics
-
Sessions
-
Single customer view (SCV)
-
Single digital gateway (SDG)
-
Single page application (SPA)
-
Software development kit (SDK)
-
Strictly necessary cookies
T
U
X
No matching articles found.
Y
No matching articles found.
Recent posts from Piwik PRO blog
- PHI and PII: How they impact HIPAA compliance and your marketing strategy
- How can healthcare organizations benefit from using a customer data platform (CDP)
- EU-US data transfers uncertainties: How an EU-based analytics platform can improve your marketing performance
- HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
- Norwegian DPA warns against EU-US data transfers – what it means for your website analytics
- 25 years of digital analytics with Brian Clifton: The real challenge for the future is to make sense of data
- Is Google Analytics HIPAA-compliant?
- Everything you need to know about the New York Health Information Privacy Act (NYHIPA)
- Navigating the Norwegian E-Com Act 2025: How it Impacts Web Analytics and What Steps You Should Take
- Customer Data Platform is now available for all Piwik PRO users