Glossary

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
R
S
T
U
V
W
X
Y
Z

A

B

Behavioral targeting

Bounce rate

C

D

E

F

First-party cookie

First-party data

G

Goal tracking

H

Heat map

I

Intranet analytics

K

Key performance indicator (KPI)

Keywords

L

M

N

Nested table report

Non-personally identifiable information (Non-PII)

O

P

R

S

T

Touchpoint

U

V

Virtual page view

Visitor

W

Web analytics

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