Search engine optimization (SEO)

Search engine optimization (SEO) is a process that increases a website’s visibility to search engine users. The goal is to increase visibility, therefore increasing website traffic/users. SEO focuses on unpaid results, also known as organic traffic.

We can distinguish the two types of SEO:

  • On-page – all the actions performed on the website itself like keyword optimization, headlines or using the structured data.
  • Off-page – all activities outside the website like for example link building.