Search Engine Optimization (SEO)

Search engine optimization (SEO) is a process that increases a website’s visibility to search engine users. The goal is to increase visibility, therefore increasing website traffic/users. SEO focuses on unpaid results, also known as organic traffic.

We can distinguish the two types of SEO:

  • On-page SEO – all the actions performed on the website itself like keyword optimization, headlines or using the structured data.
  • Off-page SEO – all activities outside the website like for example link building.

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By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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