Search engine optimization (SEO) is a process that increases a website’s visibility to search engine users. The goal is to increase visibility, therefore increasing website traffic/users. SEO focuses on unpaid results, also known as organic traffic.
We can distinguish two types of SEO:
On-page – all the actions performed on the website itself such as keyword optimization, headlines or using structured data.
Off-page – all activities outside the website, e.g., link building.
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]