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Impressions are views of a creative or any other content without it being clicked.
An element may be for example an ad banner, text, Google Ads ad or part of a website tagged in the Content tracking feature.
Impressions are an important indicator of the visibility of the item.
Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…
Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.
