Inbound marketing is a marketing strategy focusing on attracting the right customers and engaging them with your company’s solutions.
The goal is to help users solve their problems and guide them through the capabilities of your company’s products or services. Inbound marketing solutions are particularly handy for B2B companies where the Customer journey is complex and the decision-making process takes time.
The most common inbound marketing methodologies include:
- Creating and publishing blog content.
- Implementing an SEO strategy.
- Maintaining a company newsletter.
- Hosting webinars.
- Being active on social media channels.
- Creating podcasts.
- Preparing and distributing whitepapers or ebooks.
When done right, inbound marketing can help you attract new prospects to your company by engaging with them at scale but simultaneously approaching them individually. You get a chance to increase conversions, reduce acquisition costs and enhance customer loyalty, leading to your business’ growth.