Intelligent Tracking Prevention (ITP)
ITP is a feature developed by WebKit, an engine used in Safari and other browsers, that reduces cross-site tracking by further limiting Cookies and other website data.
It was designed to recognize and then prevent domains with tracking capabilities from following users across the web using first-party cookies.
Read more about ITP and cookies on the Piwik PRO blog:
February 1, 2023
Meta's ad practices ruled illegal under GDPR: key facts and implications of the decision
The European Data Protection Board (EDPB) ruled that Meta could no longer use contracts as a basis for its behavioral ads. Instead, they should rely on consent as the ground for personal data processing under the EU's general data protection regulation (GDPR). Initially, the Data Protection Commission of Ireland (DPC) had backed Meta's legal argument […]
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January 31, 2023
What is data activation and how does it fit into your data analytics stack
Modern companies employ various technologies for each stage of their data processes. Data ecosystems differ between organizations based on their needs and resources, but every data stack should consist of components used to acquire, integrate and transform the data. Collecting, organizing and managing data are key aspects of every data analytics stack, but how can […]
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Recent posts from Piwik PRO blog
- Meta’s ad practices ruled illegal under GDPR: key facts and implications of the decision
- What is data activation and how does it fit into your data analytics stack
- TTDSG – how to make sure your analytics complies with the German law
- Valuable data collection in a privacy-first world – the experts’ take on marketing technology for 2023
- Privacy compliance in 2023 – the experts’ take on marketing and data protection