ITP is a feature developed by WebKit, an engine that powers Safari and other browsers, that reduces cross-site tracking by further limiting cookies and other website data.
It was designed to recognize and then prevent domains with tracking capabilities from following users across the web using first-party cookies.
What Intelligent Tracking Prevention (ITP) 2.1 Means for Web Analytics & Marketing
By Peter Curac-Dahl in Data Privacy & Security
Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]
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By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR
This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]
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