Intelligent Tracking Prevention (ITP)
ITP is a feature developed by WebKit, an engine used in Safari and other browsers, that reduces cross-site tracking by further limiting Cookies and other website data.
It was designed to recognize and then prevent domains with tracking capabilities from following users across the web using first-party cookies.
Read more about ITP and cookies on the Piwik PRO blog:
September 28, 2021
Gerhard Kürner: The marketing of the future will work on first-party data
Maciej Zawadziński: The customer journey is one of the most influential concepts in marketing. How did it evolve over the years? Will it still be relevant for the marketing of the future? Gerhard Kürner: In the past, the customer journey was often just a theoretical value that wasn’t verifiable. With the increasing number of digital […]
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September 27, 2021
Compare 7 free web analytics platforms (product analytics included)
Download the full 65-point comparison table here (direct link, no form to fill out). We'll walk through the highlights in this article, but the full table provides a valuable overview of the products we're comparing. Why use a free web analytics platform? Free web analytics platforms are limited. To get the price down to zero, […]
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Recent posts from Piwik PRO blog
- Gerhard Kürner: The marketing of the future will work on first-party data
- Compare 7 free web analytics platforms (product analytics included)
- Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available
- Marc Southwell: European data protection authorities should unite to give clear direction for cookies and consent
- Lisette Meij: GDPR compliance is a competitive advantage