ITP is a feature developed by WebKit, an engine that powers Safari and other browsers, that reduces cross-site tracking by further limiting cookies and other website data.
It was designed to recognize and then prevent domains with tracking capabilities from following users across the web using first-party cookies.
What Intelligent Tracking Prevention (ITP) 2.1 Means for Web Analytics & Marketing
By Karolina Matuszewska in Analytics, Data Privacy & Security
At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]
Read more
By Karolina Matuszewska, Szymon Grzesiak in Use cases
Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]
Read moreRecent Posts from Piwik PRO Blog