Intelligent Tracking Prevention (ITP)
ITP is a feature developed by WebKit, an engine used in Safari and other browsers, that reduces cross-site tracking by further limiting Cookies and other website data.
It was designed to recognize and then prevent domains with tracking capabilities from following users across the web using first-party cookies.
Read more about ITP and cookies on the Piwik PRO blog:
April 12, 2022
Customer journey analytics 101: what it is and why it's important for your business
Customer journey analytics helps businesses build a consistent buyer’s journey and outperform competitors. Learn how it empowers your organization.
Read more
March 21, 2022
Comparison of 6 free and paid mobile app analytics platforms
As a product manager or app developer, your priority should not only be to deliver an app that works well or has a nice design. You also need to understand your users in order to improve the app’s performance. That requires asking the right questions and getting insights that you can depend on. A mobile […]
Read moreOther definitions
Recent posts from Piwik PRO blog
- Customer journey analytics 101: what it is and why it’s important for your business
- Comparison of 6 free and paid mobile app analytics platforms
- Mobile analytics: A complete guide to optimizing the user journey inside your app
- How to use funnel reports to improve your website’s conversion rate
- How technology and privacy advances impact online marketing in 2022: An expert’s take