Intelligent Tracking Prevention (ITP)
ITP is a feature developed by WebKit, an engine that powers Safari and other browsers, that reduces cross-site tracking by further limiting cookies and other website data.
It was designed to recognize and then prevent domains with tracking capabilities from following users across the web using first-party cookies.
What Intelligent Tracking Prevention (ITP) 2.1 Means for Web Analytics & Marketing
April 10, 2020
Should you run a DPIA for Google Analytics?
Google Analytics (GA) is reportedly installed on more than half of all websites. Its popularity comes as no surprise – it’s developed by one of the most recognizable brands in the world, it’s easy to get started with and it’s “free”. But the tool is useful not only for business owners, it’s also a powerful […]
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April 6, 2020
How funnel reports can improve conversion rates and user experience
Every business has goals they want their customers to achieve. It could be purchasing a product, subscribing to a newsletter, adopting a new feature - it depends on the company. But there is one thing all businesses have in common: designing websites to make achieving these goals as smooth as possible. With your goals established, […]
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Recent posts from Piwik PRO blog
- Should you run a DPIA for Google Analytics?
- How funnel reports can improve conversion rates and user experience
- Piwik PRO vs. Matomo (Piwik): The most important differences explained [Updated]
- Keep tabs on your reports, better group content with new Piwik PRO Analytics Suite 12.0
- Web analytics vendors review & comparison sheet: which solution will be right for you? [UPDATE]