ITP is a feature developed by WebKit, an engine that powers Safari and other browsers, that reduces cross-site tracking by further limiting cookies and other website data.
It was designed to recognize and then prevent domains with tracking capabilities from following users across the web using first-party cookies.
What Intelligent Tracking Prevention (ITP) 2.1 Means for Web Analytics & Marketing
By Karolina Matuszewska, Szymon Grzesiak in Analytics
The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]
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By Karolina Matuszewska in Analytics
No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]
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