Content tracking

Content tracking enables you to measure the performance of website and app content (blog articles, pop-ups, banners, misc. page elements, etc.).

You can track those elements along with the number of impressions, clicks and measure the clickthrough rates (CTR) of specific items. That allows for optimization of overall performance.

More about Content Tracking on Piwik PRO Blog:

Ultimate Guide to Piwik PRO Event Tracking

By Peter Curac-Dahl, Szymon Grzesiak in Analytics

Data analytics has many layers, from page views and bounce rates to time spent on-page. But aggregated data doesn’t capture the full image of your visitors’ activity. Whether you’re running a medium-size e-commerce site or a multinational enterprise, you want to learn how guests behave on your website. Are they reading the blog? Do they […]

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7 Steps to Measure and Boost Product Adoption with Analytics

By Karolina Matuszewska in Analytics

Every time you release a new version of your software, your team gets pumped up. But there’s also anxiety about how your customers will react, whether they will find it helpful, and how it will impact their experience. You’ve invested a lot of effort and resources to make your app shine, and you expect that […]

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