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Lead acquisition (lead generation)

Lead acquisition, also called lead generation, is a marketing process in which you attract site visitors who express their interest in your brand, company’s product and convert them into your customers. This process involves different marketing channels from organic search, email marketing, to social media, and many more.

A Lead is generated when a visitor has become aware of a product or service and is willing to share their contact information, learn more about your brand, subscribe to a newsletter, or download your ebook, etc.

  • 4 ways to make your analytics HIPAA-compliant: Implementation guide

    Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.

  • Is Google Analytics HIPAA-compliant?

    If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…

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