Landing pages are web pages designed with a Conversion goal in mind. The page design, or the goal itself can change depending on the targeted audience.

Landing pages optimized for the campaign or search target audience and may, for example, include special offers. It’s a good practice to strip the page down and focus the visitor on the desired action (commonly form submission).

The landing page could be dedicated page with a form for submission.

• Discover your landing page issues with message match report
• 4 steps to optimize visitor engagement with your website using the content efficiency report