Landing page

Landing pages are web pages designed with a Conversion goal in mind. The page design, or the goal itself can change depending on the targeted audience.

Landing pages optimized for the campaign or search target audience and may, for example, include special offers. It’s a good practice to strip the page down and focus the visitor on the desired action (commonly form submission).

The landing page could be dedicated page with a form for submission.

Discover Your Landing Page Issues With Message Match Report

4 Steps to Optimize Visitor Engagement With Your Website Using the Content Efficiency Report

Data Privacy Laws in the United States and How They Affect Your Business

By Peter Curac-Dahl in Data Privacy & Security

Still feeling the effects of the European Union’s GDPR, the world waits for an answer from the United States. With federal-level solutions focusing on healthcare, many states have risen to the occasion, putting forward data privacy regulations of their own. Without a comprehensive blanket solution like GDPR, states are taking it in their hands to […]

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The CJEU Sheds More Light on Trackers and Consent Requirements

By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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