Landing page

Landing pages, also called “lead capture pages”, are web pages designed with a Conversion goal in mind. On those pages you provide a visitor with an offer, for instance an ebook or any other source that brings value to the visitor, in exchange for information about the visitor.

Landing pages can be optimized for a campaign or search for a target audience and may, for instance, include special offers. It’s good practice to strip the page down and focus the visitor’s attention on the desired action (commonly form submission).