Landing page

Landing pages are web pages designed with a Conversion goal in mind. The page design, or the goal itself can change depending on the targeted audience.

Landing pages optimized for the campaign or search target audience and may, for example, include special offers. It’s a good practice to strip the page down and focus the visitor on the desired action (commonly form submission).

The landing page could be dedicated page with a form for submission.

Discover Your Landing Page Issues With Message Match Report

4 Steps to Optimize Visitor Engagement With Your Website Using the Content Efficiency Report

Google Chrome Will Wipe out Third-Party Cookies. What’s Next?

By Karolina Matuszewska in Analytics, Data Privacy & Security

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

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User Management in Piwik PRO

By Karolina Matuszewska, Szymon Grzesiak in Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

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