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Landing page

Landing pages, also called “lead capture pages”, are web pages designed with a Conversion goal in mind. On those pages you provide a visitor with an offer, for instance an ebook or any other source that brings value to the visitor, in exchange for information about the visitor.

Landing pages can be optimized for a campaign or search for a target audience and may, for instance, include special offers. It’s good practice to strip the page down and focus the visitor’s attention on the desired action such as form submission.

Readon more on landing pages on the Piwik PRO blog:

  • HIPAA-compliant analytics for healthcare systems: How hospital marketing teams can measure what matters

    Patients now research symptoms, compare providers, and book appointments entirely online before ever contacting a hospital. Healthcare marketers need to adapt to digital-first patient journeys, run campaigns for numerous service lines, manage hospital marketing analytics across multiple locations, and prove ROI to administrators. For nonprofit hospitals, the picture is broader still — donation tracking is…

  • Privacy by design in practice: How “just enough” data beats “just in case” collection

    While collecting more data “just in case” feels safer, according to Matt Gershoff, it’s also one of the biggest sources of unnecessary compliance risk, analytical noise, and wasted organizational resources in the analytics industry today. His approach of “just enough” data collection is more intentional, more aligned with privacy regulation, and often more analytically effective.

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