Lead magnet

Lead magnet is an offer or service you promote to encourage people in your target audience in exchange for their email adresses or some other contact information.

Lead magnets get their name from their nature of attracting marketing leads into the sales and Marketing funnel. Below is the list of most often used forms of lead magnets:

  • Ebooks
  • Blog posts
  • Whitepapers
  • Reports
  • Templates or digital toolkits
  • Email series or “mini-courses”
  • Industry guides
  • Buyers guides
  • Case studies
  • Free access to educational materials
  • Free consultation
  • Free product demo