Lead Magnet

Lead magnet is eveything we use to bribe people in our target market to leave us their e-mail adresses and become our Leads. The most common goal of a Lead Magnet is to capture website visitors’ contact information and gain permission to market to them directly. In exchange for their valuable contact information, you as a business, need to offer something that your prospects deem of high enough value to trade their contact information for it.

The more information you hope to capture, the higher value your Lead Magnet needs to provide. Lead Magnet’s get their name from their nature of attracting leads into the sales and Marketing Funnel. Lead Magnets can come in many different shapes and sizes. Again, the more valuable your Lead Magnet is to our ideal customer. Below is the te list of most often uses llead magnets:

  • Ebooks
  • Blog posts
  • Whitepapers
  • Reports
  • Templates or Digital Toolkits
  • Email Series or “Mini-Courses”
  • Industry Guides
  • Buyers Guides
  • Case Studies
  • Free access to Educational Materials
  • Free Consultation
  • Free Product Demo

Tracking Marketing and SEO Campaign Performance with Piwik PRO

By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

By Karolina Matuszewska in News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

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