A lead is a person who provides information about themselves by filling out a webform or in any other way and has previously become aware of a company’s products or services.

Becoming a lead is the first step in the Customer Lifecycle journey. Later in cycle leads get qualified, first by marketing team (Marketing Qualified Lead) then by sales team and if there is expressed interest they are presented with the offer.

Leads are stored in the CRM and their profiles can be extended with for example analytical data from Web Analytics module.

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The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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