My account
Impressions are views of a creative or any other content without it being clicked.
An element may be for example an ad banner, text, Google Ads ad or part of a website tagged in the Content tracking feature.
Impressions are an important indicator of the visibility of the item.
Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.
When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…
