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Impressions are views of a creative or any other content without it being clicked.
An element may be for example an ad banner, text, Google Ads ad or part of a website tagged in the Content tracking feature.
Impressions are an important indicator of the visibility of the item.
Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities. To meet these evolving needs, we’re excited to share some important updates about our platform. Over…
Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater. Choosing a platform that doesn’t match your needs or available resources can put…
