Back to all glossary articles

Looker Studio (former Data Studio)

Google Looker Studio, formerly Google Data Studio, is a BI tool for creating interactive reports and dashboards. Looker Studio is one of the most commonly used marketing reporting tools. It allows marketers to use more than 600 connectors as data sources and create reports from templates.

Recently, Google has renamed Google Data Studio to Looker Studio. Google aims to unify all its business intelligence tools under the Looker brand and make Looker the face of all existing Google Cloud data analytics programs.

  • Piwik PRO Acquia award

    Piwik PRO recognized as the Emerging Partner of the Year by Acquia

    Organizations in regulated industries face a persistent challenge: they need sophisticated analytics and personalization to stay competitive, but must also meet strict requirements around data protection and user consent. For teams using enterprise digital experience platforms, this often means choosing between powerful marketing tools or compliance-first approaches. We’ve been working to solve this through our…

  • Banking website analytics for financial services: Tracking without compromising customer trust

    You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.

Other definitions

Recent posts from Piwik PRO blog